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出版日:2023/07/01 作者:Wayne D. Hoyer  出版社:Cengage Learning  裝訂:平裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Consumer Behavior
90 折
出版日:2014/01/01 作者:Frank Kardes R.; Maria Cronley; Thomas Cline  出版社:Cengage Learning  裝訂:精裝
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAV
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Consumer Behavior
90 折
出版日:2012/08/10 作者:Wayne D. Hoyer; Deborah J. Macinnis  出版社:Cengage Learning  裝訂:精裝
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environmen
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Consumer Behavior
滿額折
出版日:2011/10/01 作者:BLACKWELL  出版社:Cengage Learning  裝訂:平裝
Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and
優惠價: 1 1220
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Consumer Behavior
90 折
出版日:2010/01/01 作者:Frank Kardes R.; Maria Cronley L.; Thomas Cline W.  出版社:Cengage Learning  裝訂:精裝
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVI
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2010/01/01 作者:HOYER MACINNIS  出版社:Cengage Learning  裝訂:平裝
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. Exposure, Attention, and Perception.4. Kno
優惠價: 1 1080
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CONSUMER BEHAVIOR 4/E
滿額折
出版日:2007/01/01 作者:HOYER  出版社:Cengage Learning  裝訂:平裝
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see ho
優惠價: 79 830
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Consumer Behavior
滿額折
出版日:2006/06/02 作者:Wayne D. Hoyer; Deborah J. Macinnis  出版社:Cengage Learning  裝訂:平裝
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see ho
優惠價: 79 6813
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THE CONNECTED CONSUMER
90 折
出版日:2015/09/22 作者:Dinesh Kumar  出版社:Cengage Learning  裝訂:平裝
There is a tectonic shift in consumer behavior because of changing lifestyles. Online commerce was only a pre-cursor to what we see today: people who live most of their life online. These digital nati
優惠價: 9 2428
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Self-Directed Behavior
90 折
出版日:2006/08/11 作者:David L. Watson; Roland G. Tharp  出版社:Cengage Learning  裝訂:平裝
Watson (U. of Hawaii at Manoa) and Tharp (U. of California, Berkeley) write for the consumer in this general guide to theories of behavior that includes extensive exercises for developing skills in se
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SALES ETHICS
90 折
出版日:2015/05/20 作者:Alberto Aleo; Alice Alessandri  出版社:Cengage Learning  裝訂:平裝
The international market crisis has been largely generated by a lack of consumer confidence as a result of unfair behavior on the part of some market players. Customers deserve ethics in business rela
優惠價: 9 2428
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Psychopathology and Life: A Dimensional Approach
95 折
出版日:2023/04/28 作者:Chris Kearney; Timothy Trull  出版社:Cengage Learning  裝訂:精裝
OverviewGain a contemporary, science-based view of psychopathology that emphasizes the individual first with Kearney’s ABNORMAL PSYCHOLOGY AND LIFE: A DIMENSIONAL APPROACH, 4E. This updated edition features interesting clinical cases and real first-person narratives that help you view abnormal behavior along a continuum. You learn how to place the behavior of an individual at the forefront of clinical definition, assessment and treatment. This edition also gives you an understanding of the features and epidemiologies, risk factors and prevention, assessment and treatment, and long-term prognosis and associated stigma of mental disorders. Special sections specifically designed for college students highlight ideas for anyone experiencing symptoms of mental disorders. Other consumer-based material emphasizes how this content assists you in becoming an intelligent consumer of mental health information. MindTap digital resources are also available to reinforce your understanding.What's NewU
優惠價: 95 2090
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Contemporary Behavior Therapy
90 折
出版日:2015/01/01 作者:Michael D. Spiegler; David C. Guevremont  出版社:Cengage Learning  裝訂:精裝
This comprehensive, respected, and up-to-date survey of contemporary behavior therapy synthesizes the clinical, research, theoretical, and ethical facets of behavior therapy. Serving as both an introd
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Behavior Modification ─ Principles and Procedures
90 折
出版日:2015/01/01 作者:Raymond G. Miltenberger  出版社:Cengage Learning  裝訂:平裝
BEHAVIOR MODIFICATION: PRINCIPLES AND PROCEDURES, Sixth Edition, uses a precise, step-by-step, scientific approach to explain human behavior. Case studies and examples illustrate key principles.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
CONSUMER COSMOPOLITANISM IN THE AGE OF GLOBALIZATION
90 折
出版日:2012/11/15 作者:Melvin Prince  出版社:Cengage Learning  裝訂:平裝
Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. In this book, Consumer Cosmopolitism in the Age
優惠價: 9 2428
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Organizational Behavior
90 折
出版日:2010/01/01 作者:Don Hellriegel; John W. Slocum Jr.  出版社:Cengage Learning  裝訂:精裝
Using the most unique approach to organizational behavior today, Hellriegel/Slocum's ORGANIZATIONAL BEHAVIOR, 13E equips readers to become high performance managers in today's business world. Readers
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Contemporary Behavior Therapy
90 折
出版日:2009/06/12 作者:Michael D. Spiegler; David C. Guevremont  出版社:Cengage Learning  裝訂:精裝
This respected up-to-date survey of contemporary behavior therapy synthesizes the clinical, research, theoretical, and ethical facets of behavior therapy. It is simultaneously an introduction for begi
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Consumer Economics Issues in America
90 折
出版日:2005/08/15 作者:E. Thomas Garman  出版社:Cengage Learning  裝訂:精裝
The ninth edition of Consumer Economic Issues in America, is a comprehensive update of one of the most thorough and readable texts in the field. The text is straightforward and highlights the fundamen
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Casebook in Child Behavior Disorders
90 折
出版日:2016/03/01 作者:Christopher A. Kearney  出版社:Cengage Learning  裝訂:平裝
Reflecting the latest research from the field, CASEBOOK IN CHILD BEHAVIOR DISORDERS, 6th Edition vividly illustrates the rich and arresting nature of disorders that first manifest themselves in childh
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Introduction to Learning and Behavior
90 折
出版日:2016/01/05 作者:Russell A. Powell; P. Lynne Honey; Diane G. Symbaluk  出版社:Cengage Learning  裝訂:平裝
Offering a variety of innovative teaching tools, INTRODUCTION TO LEARNING AND BEHAVIOR, 5th Edition provides a clear introduction to the principles of learning and behavior. Designed to strike a balan
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Understanding Abnormal Behavior
90 折
出版日:2015/01/01 作者:David Sue; Derald Wing Sue; Stanley Sue; Diane M. Sue  出版社:Cengage Learning  裝訂:精裝
UNDERSTANDING ABNORMAL BEHAVIOR, 11th Edition offers balanced and clear coverage of psychopathology theories, research, and clinical implications. Fully updated to reflect DSM-5 and the newest scienti
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Sociology of Deviant Behavior
90 折
出版日:2015/01/01 作者:Marshall B. Clinard; Robert F. Meier  出版社:Cengage Learning  裝訂:精裝
SOCIOLOGY OF DEVIANT BEHAVIOR hits the hot topics from terrorism to white-collar crime and shows you how sociological theory explains them. You'll read about justified deviance (e.g., terrorism); corp
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Learning and Behavior
90 折
出版日:2013/02/26 作者:Paul Chance  出版社:Cengage Learning  裝訂:平裝
LEARNING AND BEHAVIOR: ACTIVE LEARNING EDITION, Sixth Edition, is stimulating, interactive, and filled with high-interest queries and examples that will help you succeed in your course. Based on the t
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Organizational Behavior—Tools for Success
90 折
出版日:2013/01/31 作者:Jean M. Phillips; Stanley M. Gully  出版社:Cengage Learning  裝訂:精裝
Introduce the tools to achieve personal and managerial success with Phillips/Gully's ORGANIZATIONAL BEHAVIOR: TOOLS FOR SUCCESS. Written by award-winning instructors, this book uses meaningful, releva
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Organizational Behavior—Managing People and Organizations
90 折
出版日:2013/01/25 作者:Ricky W. Griffin; Gregory Moorhead  出版社:Cengage Learning  裝訂:精裝
Prepare today to become a strong, effective manager tomorrow with the powerful insights, solid concepts, and reader-friendly approach in ORGANIZATIONAL BEHAVIOR: MANAGING PEOPLE AND ORGANIZATIONS, Ele
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Human Behavior in the Social Environment
90 折
出版日:2012/05/16 作者:Jose B. Ashford; Craig Winston Lecroy  出版社:Cengage Learning  裝訂:精裝
This lively, comprehensive introduction to human behavior in the social environment offers a multidimensional approach to the topic, with discussion of integrative practice, theory, treatment, and ser
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Introduction to Learning and Behavior
90 折
出版日:2012/03/09 作者:Russell A. Powell; P. Lynne Honey; Diane G. Symbaluk  出版社:Cengage Learning  裝訂:平裝
Based on the latest research available, INTRODUCTION TO LEARNING AND BEHAVIOR, 4e equips students with a clear introduction to the basic principles of learning and behavior. Designed to apply learning
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Casebook in Child Behavior Disorders
90 折
出版日:2012/03/09 作者:Christopher A. Kearney  出版社:Cengage Learning  裝訂:平裝
Reflecting the latest research from the field, CASEBOOK IN CHILD BEHAVIOR DISORDERS, 5e vividly illustrates the rich and arresting nature of disorders that first manifest themselves in childhood while
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Organizational Behavior
90 折
出版日:2012/02/11 作者:Debra L. Nelson; James Campbell Quick  出版社:Cengage Learning  裝訂:精裝
Guide today's students as they learn not only the concepts and theories that enhance the management of human behavior at work but also how to practice these skills with Nelson/Quick's ORGANIZATIONAL B
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Understanding Human Behavior and the Social Environment
90 折
出版日:2012/02/03 作者:Charles Zastrow; Karen K. Kirst-Ashman  出版社:Cengage Learning  裝訂:平裝
Zastrow and Kirst-Ashman's UNDERSTANDING HUMAN BEHAVIOR AND THE SOCIAL ENVIRONMENT looks at lifespan through the lens of social work theory and practice, covering human development and behavior theori
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Understanding Human Behavior and the Social Environment
90 折
出版日:2012/02/02 作者:Charles H. Zastrow; Karen K. Kirst-Ashman  出版社:Cengage Learning  裝訂:精裝
Zastrow and Kirst-Ashman's UNDERSTANDING HUMAN BEHAVIOR AND THE SOCIAL ENVIRONMENT looks at lifespan through the lens of social work theory and practice, covering human development and behavior theori
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Ecology & Behavior
90 折
出版日:2012/01/01 作者:Cecie Starr; Ralph Taggart; Christine Evers; Lisa Starr  出版社:Cengage Learning  裝訂:精裝
Renowned for its writing style and trendsetting art, ECOLOGY AND BEHAVIOR provides real-world applications and helps you think critically about them. The new edition offers a new Learning Roadmap in e
優惠價: 9 2023
無庫存
Understanding Abnormal Behavior
90 折
出版日:2012/01/01 作者:David Sue; Derald Wing Sue; Stanley Sue; Diane M. Sue  出版社:Cengage Learning  裝訂:精裝
Featuring current research, high-quality scholarship, and an appealing design, UNDERSTANDING ABNORMAL BEHAVIOR, 10th Edition, provides an inviting and stimulating look into abnormal psychology. The fi
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Nutrition, Exercise, and Behavior
90 折
出版日:2011/06/10 作者:Liane M. Summerfield  出版社:Cengage Learning  裝訂:平裝
This textbook for nutrition and health students provides a comprehensive overview of key topics relating to weight management through behavior modification and exercise. Topics discussed include metab
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Organizational Behavior: Tools for Success
90 折
出版日:2011/01/14 作者:Jean Phillips; Stanley M. Gully  出版社:Cengage Learning  裝訂:平裝
Introduce the tools to achieve personal and managerial success with Phillips/Gully's ORGANIZATIONAL BEHAVIOR: TOOLS FOR SUCCESS. Written by award-winning instructors, this book uses meaningful, relev
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Organizational Behavior: Managing People and Organizations
90 折
出版日:2011/01/12 作者:Ricky W. Griffin; Gregory Moorhead  出版社:Cengage Learning  裝訂:平裝
Prepare today to become a strong, effective manager tomorrow with the powerful insights, solid concepts, and reader-friendly approach in ORGANIZATIONAL BEHAVIOR: MANAGING PEOPLE AND ORGANIZATIONS, Te
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Sociology of Deviant Behavior
90 折
出版日:2010/03/12 作者:Marshall Barron Clinard; Robert F. Meier  出版社:Cengage Learning  裝訂:精裝
Looking for a textbook with simplified terminology and endless study helps? SOCIOLOGY OF DEVIANT BEHAVIOR hits the hot topics from terrorism to white-collar crime and shows you how sociological theory
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Human Behavior in the Social Environment
90 折
出版日:2009/06/26 作者:Jose B. Ashford; Craig Winston Lecroy  出版社:Cengage Learning  裝訂:精裝
Ashford and LeCroy's groundbreaking book offers students a balanced, integrated introduction to human behavior in the social environment. Lively and comprehensive, this book succeeds by helping studen
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Understanding Human Behavior and the Social Environment
90 折
出版日:2009/01/16 作者:Charles H. Zastrow Ph.D.; Karen K. Kirst-Ashman  出版社:Cengage Learning  裝訂:精裝
Bestselling UNDERSTANDING HUMAN BEHAVIOR AND THE SOCIAL ENVIRONMENT, 8e looks at lifespan through the lens of social work theory and practice as it covers human development and behavior theories withi
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Ecology and Behavior
90 折
出版日:2008/08/01 作者:Cecie Starr; Ralph Taggart; Christine Evers; Lisa Starr  出版社:Cengage Learning  裝訂:平裝
By using an issues-oriented approach Volume 6 ? Ecology and Behavior from Biology: The Unity and Diversity of Life, 12e grabs student interest with real-life issues that hit home. This text includes
優惠價: 9 1821
無庫存
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