This book is aimed at MBA or executive students and deals with the topic of project-based learning. Project-based learning is involves a different way of gathering knowledge than traditional lectures
Today’s global, transparent, and often-turbulent economy requires a new world order in leadership. The business environment has forever changed and leaders have been caught flat-footed. Many experienc
A critical responsibility of marketing managers is to make normative and positive propositions about the organization’s marketing mix. Normative propositions entail what an organization should do such
Giving you insight into real-world practice, INDUSTRIAL ROBOTICS provides an introduction to the industry and basic understanding of the subjects needed for starting a career in industrial robotics. I
In today’s business environment, global businesses are under close scrutiny and profound pressures from lawmakers, regulators, the investment community, and their diverse stakeholders to accept accoun
This book highlights the discrete tasks in report creation and how to do each task to maximum efficiency and effect. Tasks include drafting, revising, editing, formatting, and illustrating. Business r
1+1 = 100 will show how partnerships with employees, design engineering and product development, sales and marketing, operations and supply chain and even the community outside the company are essenti
Discover the perfect resource for learning Windows Server 2016 from the ground up with HANDS-ON MICROSOFT WINDOWS SERVER 2016. Designed to build a foundation in basic server administration, this book
The subject of this book is the history of economic thought, including the less-commonly discussed schools of binary and socio-economics. The intended audience is students, business people, regulators
The proposed book explores a new framework for teaching business ethics that relies on prior literature related to development of professionals. As such, the work is aimed at faculty who teach courses
Cyber-terrorism and corporate espionage are increasingly common and devastating threats, making trained network security professionals more important than ever. This timely text helps you gain the kno
GUIDE TO WIRELESS COMMUNICATIONS, 3rd Edition is designed for an entry level course in wireless data communications. The text covers the fundamentals wireless communications and provides an overview o
Created through a "student-tested, faculty-approved" review process with input from more than 150 students and faculty, OM3 provides a streamlined introduction to the core concepts, techniqu
This book provides the quintessential information needed to understand the financial side of the retirement planning coin. Readers will begin by learning about the various plan types available to the
The textile manufacturing industry (NAICS 313) has played an important role in the history of the United States (US) and continues to be a major industrial employer, not only in the US, but also aroun
Prepare students to become successful employees and leaders with the realistic approach to communication found in BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. This book covers the most im
Present today's most cutting-edge treatment of microeconomics with the proven market leader -- MICROECONOMIC THEORY: BASIC PRINCIPLES AND EXTENSIONS. Now even better, this 12th edition offers a level
Improve your writing skills with THE HODGES HARBRACE HANDBOOK, 19th Edition! Learn how to write effectively, choose the best information, arrange it well, and use the most appropriate language when wr
Discover the latest information for working on Windows, Mac OS, and UNIX/Linux platforms with GUIDE TO OPERATING SYSTEMS, 5E. You examine operating system theory, installation, upgrading, configuring
THE WRITER'S HARBRACE HANDBOOK, 6TH EDITION, is grounded in the belief that an understanding of the rhetorical situation--the writer, reader, message, context, and opportunity for writing--provides th
This seventh edition of THE POCKET CENGAGE HANDBOOK provides up-to-date, realistic advice for today's digital-age students. Instructors and students alike will find it clearly written, thorough, easy
This fifth edition of THE CONCISE CENGAGE HANDBOOK provides up-to-date, realistic advice for today's digital-age students. Instructors and students alike will find it clearly written, thorough, easy t
Showing students that the act of writing is connected to their daily lives, THE COMPOSITION OF EVERYDAY LIFE, CONCISE, emphasizes invention to help students rediscover concepts, uncover meaning, and r
Organized around common rhetorical situations that occur all around us, INVENTING ARGUMENTS shows students that argument is a living process rather than a form to be modeled. The text's focus on inven
Organized around common rhetorical situations that occur all around us, INVENTING ARGUMENTS shows students that argument is a living process rather than a form to be modeled. The text's focus on inven
Showing students that the act of writing is connected to their daily lives, THE COMPOSITION OF EVERYDAY LIFE, emphasizes invention to help students rediscover concepts, uncover meaning, and rethink th
Writing well is just a step away! Join the thousands of students who have learned to write well with Jean Wyrick's clear, thoughtful advice. STEPS TO WRITING WELL, Thirteenth Edition, is the ultimate
Develop the research skills you need for success in academic, career, and everyday situations with THE CENGAGE GUIDE TO RESEARCH, 3rd Edition. Recognizing that technology is a part of your daily life,
THE BRIEF CENGAGE HANDBOOK, 8th Edition, provides students with extensive coverage of rhetorical concerns, the writing and research process, composing in digital environments and in various genres, an
Learn how to write about literature the convenient, affordable way! COMPACT LITERATURE: READING, REACTING, WRITING,9E helps you succeed in class and make literature a part of your life. Combining a br
In this fourth edition of WRITING IN THE WORKS, the authors focus on writing as both an academic and practical tool. At the same time, they have updated the content and spirit of the book to prepare y
From helping you find your voice to guiding you on the latest MLA and APA documentation guidelines, READINGS FOR WRITERS is designed to help you become a more successful writer. Throughout the text, t
The book discusses the business environment, opportunities, challenges, strategic approaches and managerial applications for doing business in Russia. It is designated for entrepreneurs and students,
This book emphasizes the importance of planning reports to ensure they do what you, the writer or presenter, want them to do. Inside, the reader will discover useful information to make reports more e
Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their f
Healthcare has flat-lined in the U.S. It is the most expensive in the world, yet the cost doesn’t equate to better health outcomes—contrary to popular belief. The Commonwealth Fund ranked the U.S. dea
Companies today routinely utilize computer models to help make decisions. These models take many forms, from simple spreadsheets to sophisticated computer simulations. The chief underlying reason for
A large number of services that affect people's lives in modern economies are delivered by cities, and the potential for augmenting these services is expanding with new information technologies, inclu
This takes an in depth and comprehensive assessment of corporate governance in Turkey. In this assessment, historical roots and cultural values shaping the Turkish business context are taken into pers
PORTABLE LITERATURE: READING, REACTING, WRITING, Ninth Edition, includes a wide selection of essential classic and contemporary readings along with brief introductions to the literary genres, useful s
