Healthcare has flat-lined in the U.S. It is the most expensive in the world, yet the cost doesn’t equate to better health outcomes—contrary to popular belief. The Commonwealth Fund ranked the U.S. dead last in their 2014 survey for overall healthcare. HITECH (Health Information Technology for Economic and Clinical Health Act), ACA (the Affordable Care Act, or ObamaCare) and the patient-turned-consumer are the forces behind dramatic progress in the healthcare. HITECH provided the $25.9 billion incentive to hospitals and doctors to replace paper records with electronic medical records. The Affordable Care Act mandated that every person be covered by health insurance. But the consumer is the star of the show.
There’s a new healthcare consumer in town: meet the demanding, value-oriented, informed and engaged healthcare consumer. Unlike patients of the past, who did not question what their doctors asked, diagnosed or prescribed, and tolerated the inconvenience of waiting weeks for appointments, today’s new healthcare consumers expect convenience, accessibility, value and quality—in short, they want personalized healthcare.
Five primary vectors, noted in the “Key Features” section above, are converging to create the new healthcare consumer, which contribute to the paradigm shift in healthcare: Digitization, analytics, delivery, payment and communication. These vectors represent a revolution in the fundamental nature of healthcare. Companies that understand what their consumers expect in healthcare vectors will succeed by anticipating where healthcare is going, not where it is today nor where it has been in the past.
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