Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and
Illustrated by color photographs, this high school textbook introduces the six core standards of marketing, and applies simple economic concepts to the athletic shoe market, concert ticket sales, tele
EXPLORING ENTREPRENEURSHIP, a 352-page text with student data CD, provides a pleasing visual presentation and uses relevant examples to make the material engaging for students. Designed for middle/jun
MULTIMEDIA AND IMAGE MANAGEMENT prepares students for a business world in which they will be expected to use business-standard software applications and to complete projects and solve problems. The a
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Boyer/Verma's breakthrough text meets today's student and instructor's needs and redefines the marketplace. Their text is briefer than most, taking all of the vital core concepts and building upon the
This book allows a school to use a common text for two key subjects: thermodynamics and fluid mechanics, with a short introduction to heat transfer. Taking a well-balanced approach, the authors clearl
Spiegel (marketing, Northwestern U.) and Jones (marketing, Ferris State U.) show how to market products and services using the Internet and how to integrate marketing across all media. They describe c
MicroType 5 with CheckPro is a combination software program for keyboarding instruction and document checking. MicroType 5 includes touch-typing instruction for alphabetic and numeric keyboarding and
Internet research can be quick, easy, and abundant — but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides compre
Internet research can be quick, easy, and abundant — but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides compre
MICROTYPE 5 is an instructional program for alphabetic and numeric keyboarding, skill-building, and the numeric keypad with motivating graphics, games, and a word processor with built-in timer. This s
This text combines fundamental concepts with lesson-based instructional design, and weaves in research opportunities, real-world features, financial calculations, case studies, and connections to othe
Bridging the gap between Digital Signal Processing theory and design, this implementation-oriented textbook is based on the authors' extensive experience in teaching graduate and undergraduate courses
MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics,
Corporate View is a series of text/simulations that use a live corporate Intranet. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Int
An all-in-one, alphabetic, numeric, skill-building, and keypad program with motivating graphics and games, plus a word processor with timer. Your students' attention will be riveted by enhanced graph
This checking program (a revision of CheckPro 2002) works with Microsoft Word 97, 2000, 2002, and 2003 to verify accuracy of keystokes. Selected documents and timed writings keyed from both Century 2
In order to sell mutual funds, annuities, and variable contracts, one must be licensed and pass the Investment Company/Variable Contracts Licensure Exam ("Test Series 6"). Built on a highly-proven te
Volume Two emphasizes advanced transcription and includes a review of SuperWrite principles. Transcription develop-mental material in keyboarding styles, punctuation, spelling, vocabulary, word usage,
This text is an excellent introduction to the increasingly comprehensive field of records management and acquaints students with filing rules as well as changing trends..
Package contains over 700 stickers depicting different characters from South-Western's Bernie keyboarding series - Bernie's Typing Travels, Learning with Computers, and Learning to Type with Bernie.
DIGITAL MULTIMEDIA, 2E prepares students for the workplace by teaching them to use business-standard software applications to complete projects and solve problems. The non-software-specific approach g
INTRO TO BUSINESS 7E introduces students to the concepts and skills required for success in today's marketplace. This market-leading text provides an abundance of practical applications that connect s
THE OFFICE: PROCEDURES AND TECHNOLOGY is a comprehensive office procedures text for high school students, which provides essential skills for success in today's business world. The text is designed to
Learn the basics of communication to mastering speech preparation and delivery with this engaging, dynamic text. ESSENTIAL SPEECH introduces the various types of speeches as well as the keys for effec
Developing strong keyboarding skills has never been easier or more fun. With 121 TIMED WRITINGS WITH SKILLBUILDING DRILLS AND MICROPACE PRO 2.0 software, all students, at all levels of keyboarding ski
An excellent student resource or supplement to bundle with Texas Real Estate, this CD provides nearly 200 exam-style questions with answers and rationale to help students prepare with confident for th
Though it’s a powerful driving force for commerce, early misuse and misapplication of business principles can lead to bad business practices — as well as perceptions that the Internet is not a viable
KEEPING FINANCIAL RECORDS FOR BUSINESS is the only totally up-to-date record keeping text available. The all-new 10th Edition will give your students a broad knowledge of business operations and the
Welcome to the world of job and career exploration. THE 16 CAREER CLUSTERS: A PROJECT-BASED ORIENTATION TEXT / iMPACT CD PACKAGE contains a chapter of hands-on activities for each of the U.S. Departme
In today?s highly competitive and increasingly global market, the need to be aware of business protocol across cultures is more critical than ever ? a fact that is becoming more evident even in domest
CENTURY 21 INPUT TECHNOLOGIES is a new text by Hoggatt, Shank, and Barksdale for grades 6-8. This text is targeted for an introductory course in middle school that teaches computer basics, the Intern
The new LEARNING WITH COMPUTERS LEVEL 8 Orange extends the original LEARNING WITH COMPUTERS LEVELS K-5 into middle school along with the new LEVEL 6 Blue and LEVEL 7 Green. The LEARNING WITH COMPUTER
The new LEARNING WITH COMPUTERS LEVEL 6 Blue extends the original LEARNING WITH COMPUTERS LEVELS K-5 into middle school along with the new LEVEL 7 Green and LEVEL 8 Orange. The LEARNING WITH COMPUTER
Are you prepared to succeed? WORKING is about more than just workplace skills, it's a guide that shows you how to plan your career, manage your money, and live independently. Plus, it's got the up-to-
Bring economics to life with rich, practical examples that make concepts clear and intriguing. CONTEMPORARY ECONOMICS blends economic expertise and educational insights with comprehensive content, sou
Communication in today's fast-paced, competitive workplace requires a solid understanding of effective communication principles and technical communication. Communication for the Workplace places more
