"Wray Herbert displays his gifts as a science writer par excellence.... On Second Thought goes a long way toward leveling the mental playing field by outing the hidden power of our unconscious mental
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s mo
The Go Point—the moment of truth when you have to say “yes” or “no” when it’s time to get off the fence. Michael Useem—through dramatic storytelling—shows how to master the art and science of being de
When lightning strikes, lives are changed.?BECCA?On a sunny day in Chapel Hill, North Carolina, eight-year-old Becca Burke was struck by lightning. No one believed her—not her philandering father or h
In this astonishing and startling book, award-winning science and history writer Robert Whitaker investigates a medical mystery: Why has the number of disabled mentally ill in the United States triple
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part i
