An inside perspective on the entertainment distribution revolution from an executive who lived it with Netflix, Redbox, and MoviePass, and who continues to consult, speak, and share his unique understanding of how to disrupt the status quo and adapt to what the customer wants and needs.“Whether you’re just starting out in business or already have a long track record of success, you’ll find plenty to learn from a man who has seen it all, done most of it, and met everyone. You’ll see . . . there’s nobody else like Mitch.” ―from the Foreword by Marc Randolph, Co-founder and First CEO of Netflix, and author of That Will Never Work: The Birth of Netflix and the Amazing Life of an IdeaWhen Warner Brothers announced they'd be streaming all their new 2021 theatrical releases simultaneously on HBO Max, it sent shock waves through the entertainment industry. But it was also an inevitable decision, and one soon to be copied by the other major studios scrambling to keep up with just how radically
