Minutes are vital to the success of meetings. Attendees rely on them for information they may have missed, and they serve as an essential communications tool for non participants. In addition, the act
Audio Branding: Using Sound to Build your Brand will offer the reader a thorough overview of the world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Co
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the
Employee Relations is a guide to the fundamental principles and practice of employee relations in the workplace. Using a combination of practical tools, assessments, scenarios and case studies from be
Predictive Analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current
In our increasingly fast and competitive world, HR professionals are uniquely placed to prepare an organization for lasting success. Pioneers are leading the way using the latest HR developments such
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 125 words and phrases that trigger emotions, over 10
Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most
Tailored to the needs of practitioners, Employee Relations offers a complete overview of the field strongly aligned to the organizational and HR strategy and objectives. Using a combination of practic
Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. Spending Advertising Money in the Digital Age descri
In this reprint from 2000, Gettins, a copywriter based in London, explains how to produce effective advertising copy, using eight rules: knowing the target market, doing research, answering the brief,
Problem-based learning is a way of constructing and teaching courses using problems as the stimulus and focus for student activity. This edition looks at the topic in the light of changes since the fi
Getting to grips with artificial intelligence (AI) and the way it's changing the world of work is essential for HR professionals. From using natural language processing to ensure job adverts are free
Using e-business technologies to manage supply chains increases the efficiency of logistics, production, distribution and other related activities. E-Business and Supply Chain Integration explains how
While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market r
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social
"Organization Development is concerned with using planned and systematic approaches to help develop more effective organizations. This is done by taking an objective look at how an organization is ope
Using theories and methods rooted in behavioral sciences change management experts James McCalman and David Potteraim to broaden managers' and consultants' understanding of cultural change to help the
Influence is a skill no effective leader can be without, but it can be a difficult one to master. Using a simple new framework, Influential Leadership demonstrates how to become a leader who is strong
Using a combination of practical tools, assessments, scenarios and case studies, this essential handbook builds readers' knowledge of L&D - from diagnosing needs and types of intervention and deve
"Learning transfer is the missing link in training. Using conventional approaches to training, an average of just 10-20% of learning makes it back into the workplace and contributes to better business
Using the latest insights from neuroscience about how our mind works and what really makes us tick, Make Your Brain Work explains how to be more effective in the workplace and to get maximum impact fr
With intense competition for top management jobs, more and more firms are now using challenging psychometric tests as part of their recruitment procedures. Also used to identify management potential i
Gobillot, a leadership consultant, defines mass collaboration as the collective actions of large numbers of people accomplishing goals independent of organizations, using social media technology, wiki
A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effec
Develop Your NLP Skills will help readers grasp basic NLP concepts and techniques which should result in real improvements in all aspects of their professional and social activities. Using case studi
Develop Your NLP Skills will help readers grasp basic NLP concepts and techniques which should result in real improvements in all aspects of their professional and social activities. Using case studie
Emotional Intelligence, more commonly referred to as EQ (emotional quotient) is the ability to be aware of one's own emotions and those of other people. More and more companies are using EQ tests to
Branded Male sets out to discover what makes men tick as consumers and how products and services are effectively branded for the male market. Using a day in the life of a fictional "branded male", Mar
Using her own experiences, Cook describes, for business managers, how to develop and sustain customer service focus. She outlines how to plan, introduce, and sustain a program that is designed to incr
In this guide for small business owners, PR professional and journalist Russell Lawson outlines each stage of a successful public relations campaign. Using jargon-free language, he explains how to use
Using creativity as its starting point this fresh approach to training draws on sources as diverse as theatre, accelerated learning, sports, co-operative games and pychology. Whatever series of event
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enable
At Tesco, one of the leading global retailers, senior leadership made a simple, but game-changing, decision to focus the business on its customers rather than the conventional approach of "competing w
Branding has reached a new frontier. In the future, brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Neil Gains shows both the science and the practical app
Showing you how and when to use stories to maximum effect, Tales for Change will immediately help managers, trainers, educators and coaches reinforce key messages or stimulate fresh thinking. The boo
"A well-written, concise book that shows the relevance and power of storytelling in supporting learning, even in a modern business setting."-Training JournalTales for Trainers is an introduction to us
Passmore (University of East London) provides an overview of some of the key psychometric tests that executive coaches, consultants, and human resources managers can use to develop individuals in and
