The world is moving towards universal connectivity at a dizzying rate: thanks to the internet, there will be new ways to connect, converse, transact and experience the world that we cannot imagine tod
Planned obsolescence is when a product is deliberately designed to have a specific life span. This results in the overexploitation of natural resources, increased waste, with huge social impacts. It i
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuses on the practical application of marketing planning. Chapters explain advertising
The implications of breaching UK advertising laws or regulations can be incredibly costly and time consuming.? Ad Law is a guide to the law and regulation of advertising and marketing communications,
Guiding business leaders and managers through the process of leading change initiatives, The 4G Mobile Revolution explores how EE, one of the leading communications companies in the UK, successfully n
It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available. With all these resources to
Globalization and the rapid increase in world trade in the past decade have contributed to greater demand for international transport and logistics and, consequently, the expansion of the maritime ind
Introduction to Employment Law is the most accessible and concise employment law textbook on the market. A clear structure takes the reader through every aspect of employment legislation, including em
Geodemographics is a technique of market segmentation and a well-established data-driven analysis tool for marketers. Since its inception in 1979, its classifications have been widely used in customer
It is important for the food industry to innovate both with regards to demand management and sustainability of food sources for a growing population.Food Supply Chain Management and Logistics covers t
Aimed specifically at MBA students, Understanding Project Management balances the reflective practice necessary to develop analytical skills and the knowledge needed to utilize different tools and tec
Globalization and the rapid increase in world trade in the past decade have contributed to greater demand for international transport and logistics and, consequently, the expansion of the maritime ind
Most organizations, regardless of industry, spend more money on suppliers than they do on employing their staff. Written for the non-procurement expert, Strategic Procurement explores the "why" and "w
The authors present the fatal flaws in traditional leadership and provide concrete solutions, offering a simple framework for a new set of management principles relating to self-management, empowermen
Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningfu
" One of the hallmarks of maturity as a coach is awareness of how a coach's values, beliefs and emotions influence coaching interventions. It takes skill to notice these influences which can manifest
In an age where two-thirds of all merger deals can be said to fail (where deals fall short of the minimum required financial returns to the acquiring company), how can future success be guaranteed? An
Passmore, a psychologist, coach, management consultant, and leadership and coaching professor from the UK, compiles 18 chapters by coaches and psychologists who have worked around the world, who explo
Editor Passmore, a psychologist and coach in England, gathers psychometrics researchers and practitioners to describe psychometrics instruments and their use in business and occupational coaching. For
A practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management, Creating the Strategy is aimed at managers and leaders wanting to st
The Consumer Mind explores the relationship between consumers and brands, analyzing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning pr
Effective Project Management reveals what the best project managers know, say and do. Condensing 20 years of hands-on project management experience, it will show you what to do in simple, smart and p
Showing you how and when to use stories to maximum effect, Tales for Change will immediately help managers, trainers, educators and coaches reinforce key messages or stimulate fresh thinking. The boo
Writing for executives and senior managers in business, Booth (Procurement Director, Lloyds Banking Group, UK) explains the strategic value of procurement, focusing on the "why" and the "what" of good
"A well-written, concise book that shows the relevance and power of storytelling in supporting learning, even in a modern business setting."-Training JournalTales for Trainers is an introduction to us
Many of the world's greatest businesses are family owned, and with this comes the threat of family feuding, sibling rivalries, and petty jealousies. Family Wars takes readers behind the scenes on a r
This is not a world that is easy on luxury brands. Whether they be automobiles, watches, clothing, the combined competition of emerging new luxury brands, less expensive brands, and overall economic c
Unique among interview guidebooks, "Ultimate Interview" organizes common interview questions according to specific job types, such as management, sales and marketing, administrative, clerical. This h
"The Inspirational Leader" argues that leaders are not born but made. Taking the form of conversations between a young chief executive and the author, it explores the nature and practice of leadershi
Understanding how diversity impacts coaching is a crucial element to coaching effectively, and this handbook gives coaches the edge when responding to issues of gender, cultural, national, racial, an
Passmore (University of East London) provides an overview of some of the key psychometric tests that executive coaches, consultants, and human resources managers can use to develop individuals in and
This guide covers marketing planning for managers and students, with the basics on each part of the strategic marketing process, from planning and setting objectives to advertising, sales and price st
This collection of tried and tested techniques encourages individuals and groups to make the most of their creativity, offering more than 70 quick and simple exercises to help find fresh ideas and so
Harper is an experienced company director, having sat on the boards of some 30 companies as chairman, chief executive, executive director, and non-executive director, and has taught courses and provid
To help teachers and educators, this updated edition successfully pulls together the theory and practice of learning through activity-based experience and explains in detail how to implement it.
This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues:
Most organizations are profoundly unhealthy, plagued by poor organizational design, faulty company strategy, poor company culture, and unhappy employees. "The Healthy Organization" outlines an approa
