Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 5th edition now features a handy self-assessment tool to help you profile your own
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and
Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI
Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surpris
Are you faced with an upcoming psychometric test as part of a job application? Do you want to practice your technique and perfect your score? The best-selling Ultimate Psychometric Tests, now in its f
Organizations now consider packaging as a critical issue. Effective and efficient packaging can improve the performance of companies and minimise their costs. Packaging Logistics examines all essentia
Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink
Data science is the most exciting skill you can master. Data has dramatically changed how our world works. From entertainment to politics, from technology to advertising and from science to the busine
Digital Branding, second edition gives step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. This succinct handbook draws together each of the core
Listed by the DSA as essential reading for the ADI exams, Practical Teaching Skills for Driving Instructors is an indispensable guide for all new and established driving instructors. Fully revised to
Engaged employees are more productive, show greater resilience and are better motivated to working towards business objectives, all of which means they are crucial to organizational success. However,
"Mindfulness-based interventions in organizations offer the potential to build individual and organizational resilience, engage employees and address workplace stress. Mindfulness in the Workplace is
Addressing the need for a re-focus and re-alignment of corporate culture in order to succeed in a business world that demands trust, respect, and strong values, Corporate Brand Personality explains ho
New developments in the behavioral sciences have revealed that most people do not accurately self-report their motivations. It is now understood that decision making is driven by emotions and the subc
Drawing on a survey of practitioners and academics from around the world, Real Project Management takes an in-depth look at the challenges that arise in the growing complex and global environment. The
"Employee Risk Management presents a straightforward, legally-grounded process that will enable employers to identify, manage and reduce the potential threats that come with every employee - as well a
Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data
In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and
" Traditional newspapers are under threat. The emergence of citizen journalism, collaborative news websites and freebie news-sheets -- coupled with a catastrophic drop in ad revenue -- has pushed many
News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as few as 300,000 copies but its website attracts 31 million visitors? The internet is not simp
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be
The traditional model for what constitutes a good leader is changing, and CEOs and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most im
The employee is evolving, and the very concept of employment must evolve to keep pace. Most businesses are still trying to manage a 21st century workforce with 20th century management.In Talent Econom
