Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dict
This book helps readers find innovative products and services from outside their organizations. It shows how to apply those innovations to one's business strategy and how to
A strategic leader is essentially the leader of any organization and someone who has to steer the company in times of change, whilst motivating and inspiring their team.Strategic Leadership, from the
A study of creativity in the context of education, an issue of great importance for teachers and students alike. It considers just how creativity "works" and how it can be encouraged. The book has an
Intended for use by anyone involved in international sales, finance, shipping and administration, "The Handbook of International Trade & Finance" provides a full explanation of the key finance areas
Providing practical and applicable solutions to some of the most frequently encountered problems in the industry, this updated second edition ofThe Logistics and Supply Chain Management Toolkit offers
Using e-business technologies to manage supply chains increases the efficiency of logistics, production, distribution and other related activities. E-Business and Supply Chain Integration explains how
Logistics and marketing stand out as two disciplines that are connected. Products need to leave from where they are manufactured and reach customers that make purchases.Marketing and Logistics Led Org
"In today's fast paced, interconnected, and mercilessly competitive business world, senior executives have to push themselves and others hard. Paradoxically, to succeed as leaders, they also need to r
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andr
An aptitude test is designed to measure the potential for achievement in an individual, whilst an IQ test is a standardized test designed to measure intelligence. Both are now increasingly encountere
Useful to a wide readership, this volume not only presents 50 stories for trainers and coaches to use, it offers a detailed discussion of the business of coaching itself and gives specific, practical
A guide for novice and experienced practitioners in instructional design which outlines the theory and procedures of specific types of formative evaluations (processes for trying out and revising inst
