Today's 13-29 year olds are more likely to value authenticity and are turned off by marketing spins say Van den Bergh (InSites Consulting) and Behrer (MTV Northern Europe). Preferring real contact wit
How to Get into Medical School offers practical help and advice on applying to British medical schools. It gives applicants a clear idea of what is required and desired from applicants, real li
This 11th edition of a classic text in human resources is condensed and rewritten with the non-HR student or professional in mind. Part I describes human resource management practices, policies, and p
THE SUNDAY TIMES Do you struggle to communicate with others?Would you like to get more out of your business interactions?By developing your assertiveness and becoming aware of your strengths and weak
Does your product have enough flaws? Is it difficult enough for customers to buy? Are you raising your prices often enough? Kapferer and Bastien, both affiliated with the Department of Prestige and Lu
A diverse workforce is a business imperative. Without it, companies are made up of employees who come from the same background and have the same skills and, therefore, the same blind spots. A diverse
For a company to compete effectively in today's business environment, its employees need to be adaptive and agile so they can develop the required skills and knowledge. To achieve this, L&D profes
Service design is the activity of utilising resources and people to build and sustain services that not only meet customer needs, but can also add that little bit of magic or true competitive advantag
Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game changing hacks that make organizations around the world tremble and leaders stop and c
This exciting new book is based on original research conducted by the Kuehne Logistics University with the support of Unilever and Kuehne and Nagel, who are co-sponsors of the work. The research focus
The potential to improve education due to the large amounts of data on learning and learners is unprecedented and has created an information gap in understanding what to do with all the raw data.Provi
Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awk
The 20 Ps of Marketing contains the thinking on which to base sound reactions to the marketing challenges faced by large and small companies today. Combining elements of the textbook and real world m
Workplaces are filled with all types of people, and some of them can be very difficult to get along with.? By understanding difficult people and their behaviors, a savvy individual can resolve the awk
Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkw
Emotional Intelligence, more commonly referred to as EQ (emotional quotient) is the ability to be aware of one's own emotions and those of other people. More and more companies are using EQ tests to
Written for all types of business people who work with people from other countries, this book offers background and exercises for becoming sensitive to the values of other cultures and shows how to co
The first edition of Valuable Marketing Content provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective r
With over 400 practice questions and six mock tests, How to Master the BMAT helps readers maximize their BMAT test score. It focuses on core knowledge in six key areas: aptitude and skills; math; phys
Communicate to Inspire answers some of the key practical questions for becoming a better leader, such as: "How do you learn to be yourself, better?" and "What should you examine and how should you art
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and b
CFOs should ask themselves:-Do I have the strength of character to resist "groupthink" and, when necessary, to say the unsayable?-Can I act as a trusted adviser and strategic partner to the business t
Being confident is the foundation of success. It empowers you to do more and to do it better.Confidence at Work will help you understand how to grow your confidence and get ahead.Beginning with a det
Develop Your PR Skills is a simple, straightforward guide to effective public relations. It will help you to gain a quick understanding of the concepts and principles, and learn how to use them in ac
Denny is a successful businessman in the UK and an expert on salesmanship, and he presents this summary of his most effective techniques for salespeople who need to refresh their skills or gain a comp
Problem-based learning is a way of constructing and teaching courses using problems as the stimulus and focus for student activity. This edition looks at the topic in the light of changes since the fi
There's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. But it can be hard work, and everyone seems to be saying something
In order to buy well it is important to understand a few basic principles and apply a series of tools and approaches in given situations. The Buyer's Toolkit distills all the best practice tools for p
Leadership that makes a difference takes guts and confidence, plus belief in oneself and belief in the key players in the organization. It is built on trust, not fear. Scared people spend a lot more t
A play of words on the subway warning of "watch the gap" between the train and the platform, Mind the Gap allows professionals to learn how they compare in the market as businesses and individuals, as
Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" ---and what (real) objects lay inside it?When did Microsoft have the chance to catch Google in making money from sea
Have you ever wondered how some people constantly achieve success in the workplace and in everyday life? Do you wish you knew more about how they think and behave??Understanding NLP will take you a st
Branded Male sets out to discover what makes men tick as consumers and how products and services are effectively branded for the male market. Using a day in the life of a fictional "branded male", Mar
Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands
If you want to accelerate your career development and transform your skillset, but without the price tag and two year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core
It is estimated that between 2 and 5 per cent of global GDP (over $3 trillion) is laundered by criminals around the world every year. Once thought to be a problem which only affected banks and the fin
