A student-led guide, Business Research is for student researchers who need to conceive, conduct, and complete a new research project for the first time. Rather than looking at business research as a s
While most people recognize networking as a critically important skill, many find it difficult, boring or fear inducing sometimes even all three. However, mastering the right techniques can pay off an
The author of this book makes organizational psychology accessible to all, including leaders, executives, and HR professionals in all types of organizations. An enlightened organization is defined as
Neuro-Sell presents a perspective, process and approach to selling that is based on solid research and the lastest developments in neuroscience. By incorporating Prism Brain Mapping -- a personality
Digital and social media are essential aspects of a marketing department’s function; therefore, it is important that they are integrated into the organization’s wider goals. Uniting digital marketing
"This ninth edition of How to be an Even Better Manager covers over 60 essential topics across the three key areas in which any manager needs to be competent: managing people; managing activities and
"Jamie Oliver has a wonderful turn of phrase and that rare ability to bring business to life."-Richard Tyler, the Daily TelegraphEntrepreneurs are the life-blood of a thriving economy yet they suffer
Develop Your Assertiveness offers simple techniques to enable professionals, students and job seekers to speak up and say what they mean at work and at home. Packed with examples and exercises, it is
Achieving greater efficiency and effectiveness have always been very important for both for-profit and public sector organizations. Many organizations and government agencies mandate Lean programs in
"Creating a successful strategy, and the process of strategic thinking, is key to the growth plans of all businesses. But how do business leaders engage with, define and manage this process? And what
Covering all aspects of research methodology, this research tool also deals with planning issues and self-management techniques needed by the researcher. It contains information on data analysis and a
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process – from plannin
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade
From Michael Armstrong, HR expert and best selling author, comes this new edition of the business staple, How to Manage People. Providing valuable insight into the functions and skills required to be
This text aims to cover all the main aspects of planning, co-ordinating and assessing a training programme in job-related skills. It considers recent changes in the vocational and educational training
Designed to overcome flaws during the planning and design stages of educational or training courses, this guide explains the importance of physical factors in the instructional environment, the roles
A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results.How to Write a Marketing P
