Reconstructing Value

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from:1.Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the e

This book deals with a careful presentation of the principles on which the physical problems are based and the mathematical treatment of the problems. The fundamental solution is used as in classical potential theory to construct solutions to initial and certain boundary value problems for the linear Stokes equations.

Following the recent release of the new Royal College of Radiology Curriculum, the highly successful text, Rapid Review of Radiology has been updated and expanded to ensure full coverage of the new curriculum. New technologies from the last 10 years have now been included with new interventional procedures. The book contains 600 images including Cardiac CT, Radiofrequency ablation, Nuclear Medicine, Postmortem CT, and Artificial intelligence. It is of value to radiologists in training and other health professionals wishing to improve their radiological skills and is the second edition of the bestseller for the FRCR Part 2B exam. Key Features:1. Uses a case-based approach to diagnostic radiology, being remarkably comprehensive.2. Features very high-quality images, useful for senior radiology trainees and residents preparing for American Board of Radiology and Royal College of Radiology exams.3. Compiles 200+ cases to help the reader with the practical aspects of image recognition and di