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E-Marketing (網路行銷)
95 折
出版日:2009/01/01 作者:STRAUSS  出版社:PEARSON  裝訂:平裝
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all market
優惠價: 95 931
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出版日:2011/01/01 作者:REED  出版社:PEARSON  裝訂:平裝
1 Computer Basics2 HTML and Web Pages3 The Internet and the Web4 JavaScript and Dynamic Web Pages5 JavaScript and User Interaction6 The History of Computers7 Functions and Randomness8 Algorithms and P
優惠價: 1 1050
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Internet & Word Wide Web: HOW TO PROGRAM
滿額折
出版社:PEARSON  裝訂:平裝
For a wide variety of Web Programming, XHTML, and JavaScript courses found in Computer Science, CIS, MIS, IT, Business, Engineering, and Continuing Education departments.Internet and World Wide Web Ho
優惠價: 1 1600
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Digital Signal Processing 5/e
滿額折
出版日:2025/01/01 作者:Proakis  出版社:PEARSON  裝訂:平裝
●Practical applications include examples, over 500 homework problems, and computer problems.●Describes techniques to convert analog signals, the analysis of linear time-invariant discrete-time systems and signals in the time domain, and bilateral and unilateral z-transform methods.●Analyzes signals and systems in the frequency domain, the Fourier series and transform in continuous- and discrete-time signals, and the sampling and reconstruction of continuous-time signals.●Examines realizations of IIR and FIR systems and techniques to design digital filters.●Looks at sampling-rate conversion and applications to multirate digital signal processing.●Discusses linear prediction, optimum linear filters and single-channel adaptive filers based on the LMS and RLS algorithms.
優惠價: 1 1480
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INTRODUCTION TO PYTHON PROGRAMMING (Taiwan Edition / 含Access Code, 刮除不受退)
滿額折
出版日:2024/11/15 作者:LIANG  出版社:PEARSON  裝訂:平裝
This book is a customized version in Taiwan, and the content is extracted from Chapters 1 to 15 of the book "Introduction to Python Programming and Data Structures, Global Edition, 3rd edition".-- --For introductory courses in Python Programming.A fundamentals first approach to programming helps students create efficient, elegant code.Introduction to Python Programming and Data Structures introduces students to basic programming concepts using a fundamentals-first approach that prepares students to learn object-oriented programming and advanced Python programming. This approach presents programming concepts and techniques that include control statements, loops, functions, and arrays before designing custom classes. Students learn basic logic and programming concepts prior to moving into object-oriented and GUI programming. The content incorporates a wide variety of problems with various levels of difficulty and covers many application areas to engage and motivate students.For a list of
優惠價: 1 1700
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Statistics for Business and Economics (GE)
95 折
出版日:2022/04/08 作者:James T. McClave ; P. George Benson ; Terry Sincich  出版社:PEARSON  裝訂:平裝
Now in its 14th edition, Statistics for Business and Economics by McClave, Benson, and Sincich places statistics in the context of contemporary business. The text places emphasis on inference, extensively covering data collection and analysis needed to evaluate the results of statistical studies and make good decisions. Students are encouraged to develop statistical thinking and to understand both the assessment of credibility and the value of data inferences.Based on the American Statistical Association's Guidelines for Assessment and Instruction in Statistics Education(GAISE) Project, the text emphasizes statistical literacy, fosters active learning in the classroom, discusses intuitive probability, stresses conceptual understanding over mere knowledge of procedures, and employs technology to develop this understanding and to analyze data.
優惠價: 95 1311
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出版日:2020/06/01 作者:Richard Wolfson  出版社:PEARSON  裝訂:平裝
Focus on the fundamentals and help students see connections between problem typesRichard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasizes conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realizing students have changed a great deal over time while the fundamentals of physics have changed very little, Wolfson makes physics relevant and alive for students by sharing the latest physics applications in a succinct and captivating style. The 4th Edition, Global Edition, incorporates research from instructors, reviewers, and thousands of students to expand the book’s problem sets and consistent problem-solving strategy. A new problem type guides students to see patterns, make connections be
出版日:2010/01/01 作者:STEPHENS; MEYERS  出版社:PEARSON  裝訂:平裝
For Junior/Senior level courses in Plant and Facilities Planning and Manufacturing Systems and Procedures. This textbook is also suitable for graduate level and two-year college courses. This textboo
優惠價: 1 1200
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出版日:2010/01/01 作者:BLAU FERBER; WINKLER  出版社:PEARSON  裝訂:平裝
The most current and comprehensive source available for research, data, and analysis on women, gender, and economics. Blau, Ferber, and Winkler are widely known for their research and contributions o
優惠價: 1 1190
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出版日:2005/01/01 作者:BISHOP  出版社:PEARSON  裝訂:平裝
In this authoritative book, widely respected practitioner and teacher Matt Bishop presents a clear and useful introduction to the art and science of information security. Bishop's insights and realist
優惠價: 1 1050
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Financial Markets and Institutions (GE)
95 折
出版日:2025/01/16 作者:Frederic S. Mishkin ; Stanley G. Eakins  出版社:PEARSON  裝訂:平裝
Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. The text uses core principles to introduce topics, then examines these models via real-world scenarios. Empirical applications of themes help you develop essential critical-thinking and problem-solving skills.The 10th Edition reflects major changes in the aftermath of the global financial and Covid crises. With timely new sections, cases and boxes, you'll have the latest, most relevant information to help prepare you for your future career.
優惠價: 95 1596
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出版日:2022/11/18 作者:Rosen  出版社:PEARSON  裝訂:平裝
本書序言Up-to-date, engaging coverage of essential topics●Expanded coverage of cryptography including Elliptic curve photography; coverage of knapsack ciphers has been removed. Also, the important notion of homomorphic encryption is introduced in this edition.●Coverage of recent numerical discoveries, including four new Mersenne primes; the largest known twin primes; the evidence supporting many important conjectures, and more.●Coverage of new theoretical discoveries, such as the proof of weak Goldbach conjecture and the result that there is an algorithm to multiply two n-bit integers using O (nlog2 n) bit operations.A proven approach●Enhanced exercise sets have been examined and improved sets even further, plus several hundred new exercises, from routine to challenging. New computational and exploratory exercises are included.●Connections with abstract algebra: The book does not assume prior knowledge of abstract algebra, but introduces some basic algebraic structures such as gr
優惠價: 1 1560
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出版日:2022/01/01 作者:Evans  出版社:PEARSON  裝訂:平裝
●The learning approach fits the way students are learning today. Instead of a history lesson on the microchip, the focus is on tasks students can accomplish with their computing devices and skills they can apply immediately in the workplace, the classroom, and at home. The content is complemented by hands-on technology, and weekly news feeds to enrich the student learning experience.●All the content is up to date: students stay engaged because the content focuses on the material they want to learn (e.g., how to integrate computing devices into a home network), while teaching the material they need to learn (e.g., how networks work).●The sequence of topics is set up to mirror the typical student learning experience, so that they progress through stages of increasing difficulty.●This progressive approach intentionally introduces topics on a basic level in the earlier chapters and then later expands on those concepts in more detail when students have become more comfortable with them.●The
優惠價: 1 1260
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Diversity Amid Globalization: World Regions, Environment, Development 6/e / Rowntree
90 折
出版日:2022/01/01 作者:Lester Rowntree; Martin Lewis; Marie Price; William Wyckoff  出版社:PEARSON  裝訂:平裝
Diversity Amid Globalization takes students on a journey into the connections and diversity between people and places–the contrasting regions of the world–within thematically organized regional chapters.
優惠價: 9 1584
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Contemporary Linguistic Analysis:An Introduction 9/e
滿額折
出版日:2021/01/01 作者:William O'Grady  出版社:PEARSON  裝訂:平裝
Contemporary Linguistic Analysis is written and edited by leading scholars in the field. It provides an up-to-date introduction with coverage of phenomena that are of special interest and relevance to the linguistic situation in Canada. Using the generative paradigm, it offers an introduction to linguistic analysis as it is practised at this stage in the development of the discipline.This superb text gives students a solid grounding in basic linguistic concepts, but also prepares them to go on to further advanced work in the discipline.
優惠價: 1 1760
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ENGINEERING COMPUTATION WITH MATLAB 3/E (IE)
滿額折
出版日:2019/10/17 作者:SMITH  出版社:PEARSON  裝訂:平裝
This textbook is ideal for MATLAB/Introduction to Programming courses in both Engineering and Computer Science departments.Engineering Computation with MATLAB introduces the power of computing to engi
優惠價: 1 1300
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Introduction to Data Mining (GE)
95 折
出版日:2019/07/15 作者:Pang-Ning Tan ; Michael Steinbach ; Anuj Karpatne ; Vipin Kumar  出版社:PEARSON  裝訂:平裝
Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first time. Each concept is explored thoroughly and supported with numerous examples. Th
優惠價: 95 1349
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Topology (PNIE)
95 折
出版日:2019/07/12 作者:James R. Munkres  出版社:PEARSON  裝訂:平裝
This text is designed to provide instructors with a convenient single text resource for bridging between general and algebraic topology courses. Two separate, distinct sections (one on general, point
優惠價: 95 1273
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Elementary Linear Algebra (PNIE)
95 折
出版日:2019/07/12 作者:Lawrence E. Spence ; Arnold J. Insel ; Stephen H. Friedberg  出版社:PEARSON  裝訂:平裝
Based on the recommendations of the Linear Algebra Curriculum Study Group, this introduction to linear algebra offers a matrix-oriented approach with more emphasis on problem solving and applications.
優惠價: 95 1501
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A First Course in Abstract Algebra (PNIE)
95 折
出版日:2019/06/14 作者:John B. Fraleigh  出版社:PEARSON  裝訂:平裝
Considered a classic by many, A First Course in Abstract Algebra is an in-depth introduction to abstract algebra. Focused on groups, rings and fields, this text gives students a firm foundation for mo
優惠價: 95 1235
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Finite Mathematics for Business, Economics, Life Sciences, and Social Sciences (GE)
95 折
出版日:2019/06/12 作者:Raymond A. Barnett; Michael R. Ziegler; Karl E. Byleen; Christopher J. Stocker  出版社:PEARSON  裝訂:平裝
Helps students “get the idea” through an extensive built-in guidanceMore than 300 completely worked examples introduce concepts and demonstrate problem-solving techniques.Matched Problems accompany ea
優惠價: 95 1425
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Basic Business Statistics: Concepts and Applications (GE)
95 折
出版日:2019/06/12 作者:Mark L. Berenson; David M. Levine; Kathryn A. Szabat; David F. Stephan  出版社:PEARSON  裝訂:平裝
In this fourteenth edition, Statistics for Business and Economics continues to help students see the relevance of statistics to their own careers through examples from various business functionalities
優惠價: 95 1311
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Marketing Research: An Applied Orientation
95 折
出版日:2019/04/26 作者:Naresh K. Malhotra  出版社:PEARSON  裝訂:平裝
NEW! Chapter on Structural Equation Modeling and Path Analysis to help students understand how to complete the set of univariate and multivariate statistical techniques commonly used in marketing rese
優惠價: 95 1330
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New Keystone 2019 Teacher's Resource Book A
滿額折
出版日:2019/04/15 出版社:PEARSON  裝訂:平裝
New Keystone, designed for students aged 10 to 14, is the third edition of the highly successful reading and language development program. It offers scaffolded, sustained instruction combined with an
優惠價: 1 3250
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Advertising & IMC: Principles & Practice (GE)
95 折
出版日:2019/01/10 作者:Sandra Moriarty Nancy Mitchell William D. Wells Charles Wood  出版社:PEARSON  裝訂:平裝
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and
優惠價: 95 1311
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Discrete Mathematics (GE)
95 折
出版日:2018/12/11 作者:Richard Johnsonbaugh  出版社:PEARSON  裝訂:平裝
With nearly 4,500 exercises, Discrete Mathematics provides ample opportunities for students to practice, apply, and demonstrate conceptual understanding. Exercise sets features a large number of appli
優惠價: 95 1254
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Microeconomics(GE)
95 折
出版日:2018/06/13 作者:Jeffrey M. Perloff  出版社:PEARSON  裝訂:平裝
A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then develops students’ intuition through hallmark Solved Problems. The text places emp
優惠價: 95 1311
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Microeconomics (GE)
95 折
出版日:2018/04/03 作者:Robert S. Pindyck; Daniel L. Rubinfeld  出版社:PEARSON  裝訂:平裝
Microeconomicsexposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing
Quantitative Analysis for Management (GE)
95 折
出版日:2018/04/02 作者:Barry Render; Michael E. Hanna; Ralph M. Stair; Jr.; Trevor S. Hale  出版社:PEARSON  裝訂:平裝
Quantitative Analysis for Management helps students to develop a real-world understanding of business analytics, quantitative methods, and management science by emphasizing model building, tangible ex
優惠價: 95 1311
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COMPUTER SECURITY: PRINCIPLES AND PRACTICE 4/E (GE)
滿額折
出版日:2018/03/31 作者:STALLINGS; BROWN  出版社:PEARSON  裝訂:平裝
For courses in computer/network securityBalancing principle and practice―an updated survey of the fast-moving world of computer and network securityComputer Security: Principles and Practice, 4th Edit
優惠價: 1 1800
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JAVA HOW TO PROGRAM (EARLY OBJECTS) 11/E (GE)
滿額折
出版日:2018/03/31 作者:DEITEL; DEITEL  出版社:PEARSON  裝訂:平裝
For courses in Java programmingThis package includes Pearson MyLab Programming.Unparalleled breadth and depth of object-oriented programming conceptsThe Deitels?groundbreaking How to Program series of
優惠價: 1 1700
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ELECTRONIC DEVICES (CONVENTIONAL CURRENT VERSION) 10/E (GE)
滿額折
出版日:2018/02/01 作者:FLOYD  出版社:PEARSON  裝訂:平裝
■ 內容簡介For courses in basic electronics and electronic devices and circuitsA user-friendly, hands-on introduction to electronic devices filled with practical applications and software simulationElectro
優惠價: 1 1800
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Better Business(GE)
95 折
出版日:2017/12/08 作者:Michael R. Solomon ; Mary Anne Poatsy; Kendall Martin  出版社:PEARSON  裝訂:平裝
Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to
優惠價: 95 1254
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Marketing Management: An Asian Perspective
95 折
出版日:2017/11/07 作者:Philip Kotler; Kevin Lane Keller; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong  出版社:PEARSON  裝訂:平裝
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Manag
優惠價: 95 1349
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Tourism: The Business of Hospitality and Travel (GE)
95 折
出版日:2017/11/01 作者:Roy A. Cook; Cathy H.C. Hsu; Lorraine L. Taylor  出版社:PEARSON  裝訂:平裝
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e , the perfect textbook for students taking their first hospitality or tou
優惠價: 95 1311
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The World Economy: Geography, Business, Development (PNIE)
95 折
出版日:2017/10/13 作者:Frederick P. Stutz; Barney Warf  出版社:PEARSON  裝訂:平裝
This comprehensive text explores contemporary geographic topics and perspectives relating to the world economy. The authors provide a strong theoretical and practical foundation for understanding the
優惠價: 95 1311
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THE PRACTICE OF COMPUTING USING PYTHON 3/E (GE)
滿額折
出版日:2017/09/20 作者:PUNCH; ENBODY  出版社:PEARSON  裝訂:平裝
For courses in Python ProgrammingIntroduces Python programming with an emphasis on problem-solvingNow in its Third Edition, Practice of Computing Using Python continues to introduce both majors and no
優惠價: 1 2400
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Market-Based Management (PNIE)
95 折
出版日:2017/08/07 作者:Roger Best  出版社:PEARSON  裝訂:平裝
A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best
優惠價: 95 1216
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Marketing Research
滿額折
出版日:2017/07/20 作者:Alvin C. Burns; Ann Veeck; Ronald F. Bush  出版社:PEARSON  裝訂:平裝
The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in market
優惠價: 1 1200
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Visual C#: How to Program
滿額折
出版日:2017/07/01 作者:Harvey Deitel; Paul J. Deitel  出版社:PEARSON  裝訂:平裝
■ 本書特色● Integrated coverage of new C# 6 functionality.● C# 6 new language features appear throughout the book and each occurrence is marked with a “6” margin icon● All material is updated for use with
優惠價: 1 1700
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