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With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to
People matter most. Everyone knows that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer se
Sams has assembled a team of experts in web services to provide you with a detailed reference guide on XML, SOAP, USDL and UDDI. Building Web Services with Java is in its second edition and it include
In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and customer experience has finally begun to shrink. Many companies have bridged the gap to build powerful
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Gain the knowledge and confidence you need to build and manage budgets and forecast financial information. This book demystifies budgets and forecasts, providing simple explanations and clear example
For years, investors, business strategists, and policymakers worldwide have turned to one book to help them translate the massive flow of economic data into knowledge for intelligent decision-making.
Introduces the basic relational database terminology and techniques for extracting information from Oracle databases. Written for beginners, the book focuses on the SQL*Plus query language and the SEL
Information visualization is a language. Like any language, it can be used for multiple purposes. A poem, a novel, and an essay all share the same language, but each one has its own set of rules. The
Red Hat RHCER/RHCSA? 7 Cert Guide has a single goal: to help you pass the newest versions of Red Hat's RHCE and RHCSA exams for Red Hat Enterprise Linux 7. The most comprehensive and time-efficient RH
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that
Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers c
Written for financial professionals, the authors thoroughly explain the modern global credit system; the roles of banks, hedge funds, insurers, central banks, mortgage markets, and other participants;
Build Your Own Kano Comp uter is your full-color guide to the exciting new Kano computer kit: all you need to discover the joy of building your own simple computer, and the excitement of building the
Mobile commerce has reached and passed its tipping point: more than 50% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the "location-based strategies" co
For the first time ever, world-famous photographer and fashion lighting instructor Frank Doorhof takes you behind the scenes to reveal every step of his model-photography workflow—the same workflow th
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Fonts. They seem to have a life of their own. And they can cause no end of heartache to the harried desktop or webtop publisher. Perfectly lovely documents on screen can suddenly transmogrify into a p
Want to be a successful trader? It's not enough to master generic trading strategies:you must first know yourself. You must understand your own emotional predilections and psychological tendencies. Yo
Leading Six Sigma is the complete guide to leading quality initiatives in your company. Top Six Sigma consultant Ronald Snee and GE quality leader Roger Hoerl demonstrate how to deploy a Six Sigma pla
Master Ruby and become a programmer -- even if you never thought you could! This breakthrough book and CD can help practically anyone get started in programming. It's called "The Hard Way," but it's r
Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars-everything-being automated and programmed by
Discover a simpler, smarter way to understand generational differences in the workplace – and overcome them!For 30 years, discussions about generational differences at work have grown increasingly com
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting
Optimize Your Sites for Today’s Radically New Semantic Search Breakthrough “semantic search” techniques are already transforming Google?’s search results. If you want to be found, yesterday’s
The A+ certification is the most popular IT certification program in the world, certifying more than 800,000 individuals since its inception in 1993. These exams certify your knowledge of basi
“In this book, David Linthicum does that rarest of things: he manages to combine showing why SOA and Cloud Computing complement one another with a lucid game plan of how a business can take advantage
Learn how to pinpoint exactly what is holding your business back so you can double your turnover and profit within 2 years or less. This book enables small business owners to release rapid, dynamic
A beginner's guide to programming terminology, fundamental concepts, and techniques for writing code. The author focuses on the four basic constructs of programming sequences, loops, branches, and mod
Demonstrates important concepts and offers working Transact-SQL code, covering data filtering, DDL, DML, statistical functions, runs and sequences, transactions, stored procedures and triggers, and pe
Peter Hurley is well known among headshot and portrait photographers as a passionate photographer and teacher. His business has grown by leaps and bounds over the past few years, and he is a go-to res
A reference guide and Web-site-supported tutorial explains the fundamentals of DHTML and covers cross-platform development, animations, timelines, transitions, and pull-down menus
This series for teachers and teacher trainers gives sound, straightforward advice on good teaching methods, and practical suggestions for lessons and activities.This practical resource book will famil
