A groundbreaking blueprint for mastering “cross-pressures” in a rapidly changing world, teaching leaders to executeandinnovate, think locallyandglobally, and project ambitionandstatesmanship alike—from a Stanford Business School lecturer and consultant to some of the biggest and most innovative CEOsSince the start of this century, businesses have confronted a series of extreme and constant disruptions, including technological upheavals, a pandemic, and a global financial crisis. As a result, today’s leaders, from startup founders to the managers of global giants, face unprecedented pressures from their bosses, investors, customers, peers, suppliers, and employees. For many, it’s a recipe for disaster.Part of the problem is that these challenges, while acutely felt, are rarely articulated in a way that makes them graspable and actionable. Robert E. Siegel has witnessed the impact of these cross-pressures from different perspectives. As a lecturer in management at Stanford’s Graduate Sch
