Ruby Best Practices

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation ha

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation ha

Planning at a metropolitan scale is important for effective management of urban growth, transportation systems, air quality, and watershed and green-spaces. It is fundamental to efforts to promote soc

Comprehensive yet succinct and readable, Literacy in Grades 4-8, Third Edition offers a wealth of practical ideas to help preservice and practicing teachers create a balanced and comprehensive literac

Communication remains a significant topic for job acquisition, development, and advancement. As such there are no shortage of classes, seminars and books written on the subject. However, there are few

As the number of students designated as Multilingual Learners (MLs) continues to grow, educators must think critically about how best to support them. This hands-on guide introduces critical advocacy and explores how its effectiveness is tied to educators' critical awareness of themselves, their broader political contexts, and their daily school-based work with MLs. The authors use a tree metaphor to represent the importance of roots (identities, beliefs, and ideologies); the trunk (core critical advocacy beliefs); branches (areas of critical advocacy action); and off-shoots and leaves (local action). Throughout, there are features such as Voices from the Field and Digging In, which invite readers to consider concepts from the text in their own lives, contexts, and practices. At the end of the book, the authors provide a Critical Advocacy Action Planning Tool to help readers plan for critical advocacy in their own context. Whether you already see yourself as an advocate or are new to t

Jack Pun presents best practices in pedagogy and teaching to facilitate effective content-subject learning at the secondary school level.Increasingly, parents are sending their children to English-medium instruction (EMI) secondary schools in their home countries, to prepare them for full immersion in EMI in English native-speaking countries. The book explores the teaching and learning processes in EMI senior secondary science classrooms based in thirty secondary schools in Hong Kong. Conducting analyses of classroom, teacher and student perception data, the author discusses the issues of teaching science through the medium of English in secondary schools, the implications and applications for professional development of science teachers and other content-subject teachers, and suggests strategies for teaching science in different EMI contexts.This volume is highly relevant to scholars in the field of educational linguistics, particularly in English language teaching, content-based inst

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helpi

Written for a broad audience of medical and behavioral healthcare professionals, The Definitive Guide to Addiction Interventions: A Collective Strategy introduces clinicians to best practices in addic

Leadership practitioners and those who seek to develop leadership are concerned with whether they are using evidence-based best practices to develop leadership capacity in themselves and others. Are w

Practicing Oral History to Connect University to Community illustrates best practices for using oral histories to foster a closer relationship between institutions of higher learning and the communiti

Practicing Oral History to Connect University to Community illustrates best practices for using oral histories to foster a closer relationship between institutions of higher learning and the communiti

This book presents best practices for ethical and safe international health elective experiences for trainees, and the educational competencies and evaluation techniques that make them valuable. It in

By looking at a variety of racial and ethnic groups in society, Social Work, Marriage and Ethnicity examines the conventional knowledge, theories and best practices relating to marriages. Contributors

Transgender and Gender Diverse Persons offers mental health professionals and other caregivers information and best practices for working with transgender and gender diverse persons and their families

Leadership practitioners and those who seek to develop leadership are concerned with whether they are using evidence-based best practices to develop leadership capacity in themselves and others. Are w