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Marketing Innovations in the Automotive Industry ― Meeting the Challenges of the Digital Age
75 折
出版日:2019/06/14 作者:Elena Candelo  出版社:Springer Nature  裝訂:精裝
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by t
優惠:外文好書 優惠價: 75 6959
庫存:1
The Modern Business Data Analyst: A Case Study Introduction Into Business Data Analytics with Crisp-DM and R
滿額折
出版日:2024/06/17 作者:Dominik Jung  出版社:Springer Nature  裝訂:平裝
This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. It provides you with all the professional tools you need to predict online shop sales, to conduct A/B tests on marketing campaigns, to generate automated reports with PowerPoint, to extract datasets from Wikipedia, and to create interactive analytics Web apps. Alongside these practical projects, this book provides hands-on coding exercises, case studies, the essential programming tools and the CRISP-DM framework which you'll need to kickstart your career in business data analytics.The different chapters prioritize practical understanding over mathematical theory, using realistic business data and challenges of the Junglivet Whisky Company to intuitively grasp key concepts and ideas. Designed for beginners and intermediates, this book guides you from business data analytics fundamentals to advanced techniques, covering a large number
優惠價: 1 3479
庫存:1
The Resilience of Cultural Landscapes: Perspectives from UNESCO World Heritage Sites
90 折
出版日:2024/05/03 作者:Fabrizio Aimar  出版社:Springer Nature  裝訂:精裝
This book explores the possibility of building the resilience of the UNESCO cultural landscapes, both using theoretical conceptions and practical strategies and actions. Two case studies have been selected, one in Italy and one in China, which have then been explored for the first time in such a comparative way. Different notions of landscape, as well as the driving force of changes affecting these landscapes, are examined and compared.Moreover, the perceptions of the local communities regarding these landscapes are examined, using online questionnaires with over 400 participants. This research highlights the need for an integrated management system, building stronger rural communities able to manage change and continuity. Five pillars to build the resilience of these landscapes have been provided, with schemes and figures, requiring a people-centered approach in their management.This book demonstrates strong connections between identity and landscape resilience, especially in inlandar
優惠價: 9 6299
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Economic and Financial Modelling With Eviews ― A Guide for Students and Professionals
75 折
出版日:2018/11/01 作者:Abdulkader Aljandali; Motasam Tatahi  出版社:Springer Nature  裝訂:精裝
This practical guide in Eviews is aimed at practitioners and students in business, economics, econometrics, and finance. It uses a step-by-step approach to equip readers with a toolkit that enables them to make the most of this widely used econometric analysis software. Statistical and econometrics concepts are explained visually with examples, problems, and solutions.Developed by economists, the Eviews statistical software package is used most commonly for time-series oriented econometric analysis. It allows users to quickly develop statistical relations from data and then use those relations to forecast future values of the data. The package provides convenient ways to enter or upload data series, create new series from existing ones, display and print series, carry out statistical analyses of relationships among series, and manipulate results and output. This highly hands-on resource includes more than 200 illustrative graphs and tables and tutorials throughout. Abdulkader Alja
優惠:外文好書 優惠價: 75 5219
庫存:1
Inflammation, Aging and Cancer ― Biological Injustices to Molecular Village of Immunity That Guard Health
90 折
出版日:2019/02/08 作者:Mahin Khatami  出版社:Springer Nature  裝訂:平裝
This book was prepared as extension of author’s accidental discoveries on experimental models of acute and chronic ocular inflammatory diseases that were established at the University of Pennsylvania
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Early Exploration of the Moon ― Ranger to Apollo, Luna to Lunniy Korabl
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出版日:2018/12/01 作者:Thomas Lund  出版社:Springer Nature  裝訂:平裝
Luna 2, launched by the USSR in 1959, was the first spacecraft from Earth to land on the moon. That first voyage was followed by increasingly capable lunar exploration spacecraft from Russia and the U
優惠價: 1 1710
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Johnstown Flood of 1889 ― The Science & History Behind the Disaster
90 折
出版日:2018/08/06 作者:Neil Coleman  出版社:Springer Nature  裝訂:精裝
Science now reveals the true cause of the dam breach flood that destroyed Johnstown in 1889. The tragic loss of more than 2200 lives was preventable; the initial investigation of the flood was h
優惠價: 9 1823
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“Real time” imaging techniques have assisted materials science studies especially for non-ambient environments. These techniques have never been collectively featured in a single venue. The book is an
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Quick Reference Handbook for Surgical Pathologists
90 折
出版日:2019/02/04 作者:Natasha Rekhtman; Justin A. Bishop; Marina Baine  出版社:Springer Nature  裝訂:平裝
This book contains a compilation of high-yield, at-a-glance summaries in quick reference format for various topics that are frequently encountered by pathologists in the daily practice or on the boards. The focus is not organ-based histologic criteria, but rather everything else that goes into pathologic diagnoses but is difficult to keep committed to memory. The emphasis is on immunohistochemistry, special stains, grading systems, molecular markers, tumor syndromes, and helpful clinical references. Also included are morphologic summaries that encompass high-yield material cutting across all organ systems, such as an illustrated guide for microorganisms, tumor differentials, and an illustrated glossary of pathologic descriptors.The book has a unique format in that the information is presented primarily in tables and diagrams accompanied by brief and to-the-point explanatory text. The guiding principle was to boil the information down to the essentials but with just enough commentary to
優惠價: 9 2969
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出版日:2019/02/04 作者:Wolff-Michael Roth  出版社:Springer Nature  裝訂:精裝
Toward the end of his life, the Russian psychologist L.S. Vygotsky turned away from his earlier work that he has become famous for only to sow the seeds for a new theory. In this theory, affect was to
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出版日:2018/10/26 作者:Xinli Zheng  出版社:Springer Nature  裝訂:精裝
This book aims to explain the secret to China’s rapid growth over the last 40 years from the viewpoint of a firsthand witness. Zheng Xinli was enrolled as a graduate student of economics 40 years ago,
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Project Management and Engineering Research ― Aeipro, 2017
90 折
出版日:2018/09/27 作者:Jos?Luis Ayuso Mu隳z (EDT); Jos?Luis Yag Blanco (EDT); Salvador F. Capuz-rizo (EDT)  出版社:Springer Nature  裝訂:精裝
This is the Proceedings of the 20th International Congress on Project Management and Engineering, that was held at the Technical University of Cartagena, Spain, from July 13 to 15, 2016. It brings tog
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Service Life and Durability of Reinforced Concrete Structures ― Selected Papers of the 8th International Rilem Phd Workshop Held in Marne-la-vall嶪, France, September 26-27, 2016
90 折
出版日:2018/09/15 作者:Carmen Andrade (EDT); Joost Gulikers (EDT); Elisabeth Marie-victoire (EDT)  出版社:Springer Nature  裝訂:精裝
This volume contains the proceedings of the 8th International PhD Student Workshop on Service Life and Durability of Reinforced Concrete Structures that was held in Marne-la-Vallée, France, on Septemb
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出版日:2018/08/21 作者:Haitao Zhou (EDT); Qiang Liu (EDT); Qian Li (EDT); Qian Li  出版社:Springer Nature  裝訂:精裝
This book takes an in-depth look at the development of the private education sector in modern China. Readers will find valuable data and materials never before presented in such an accessible and tran
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Nanomedicine ― Gene Delivery, Imaging and Evaluation Systems
90 折
出版日:2018/07/31 作者:Roderick A. Slavcev (EDT); Shawn Wettig (EDT); Zhiheng Zeng (EDT)  出版社:Springer Nature  裝訂:精裝
This work was compiled to serve as a convenient source that covers a number of techniques (and details of their use) in the rather large field of nanomedicine, with special attention paid to gene deli
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出版日:2018/06/14 作者:Yasuto Itoh; Keiji Takemura  出版社:Springer Nature  裝訂:精裝
This publication shows the three-dimensional configuration of the gigantic tectonic sag of the Osaka Bay sedimentary basin on the eastern Eurasian margin based on reflection seismic data never before
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Fifty Materials That Make the World
90 折
出版日:2018/06/12 作者:Ian Baker  出版社:Springer Nature  裝訂:精裝
This book introduces materials and how advances in materials result in advances in technology and our daily lives. Each chapter covers a particular material, how the material was discovered or invente
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出版日:2019/01/15 作者:Heike Hering  出版社:Springer Nature  裝訂:平裝
The 2nd edition was fundamentally changed and adopted to be displayed not only in book form, but also on all kinds of electronic devices. The following sections have been reduced or skipped: Tables, S
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Feynman Und Die Physik ― The Life and Science of an Extraordinary Man
90 折
出版日:2019/01/09 作者:J顤g Resag  出版社:Springer Nature  裝訂:精裝
This book takes the reader on a journey through the life of Richard Feynman and describes, in non-technical terms, his revolutionary contributions to modern physics. Feynman was an unconventional thin
優惠價: 9 2025
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出版日:2019/01/08 作者:Aram Arutyunov; Dmitry Karamzin; Fernando Lobo Pereira  出版社:Springer Nature  裝訂:精裝
Optimal Impulsive Control explores the class of impulsive dynamic optimization problems—problems that stem from the fact that many conventional optimal control problems do not have a solution in the c
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出版日:2019/01/03 作者:Richard J. Di Rocco  出版社:Springer Nature  裝訂:精裝
This book argues that God can be found within the edifice of the scientific understanding of physics, cosmology, biology and philosophy. It is a rewarding read that asks the Big Questions which humans
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The Innovation in Computing Companion ― A Compendium of Select, Pivotal Inventions
滿額折
出版日:2018/12/27 作者:Gerard O'Regan  出版社:Springer Nature  裝訂:平裝
This encyclopedic reference provides a concise and engaging overview of the groundbreaking inventions and conceptual innovations that have shaped the field of computing, and the technology that runs t
優惠價: 1 1330
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Great Circles ― The Transits of Mathematics and Poetry
90 折
出版日:2018/11/23 作者:Emily Rolfe Grosholz  出版社:Springer Nature  裝訂:精裝
This volume explores the interaction of poetry and mathematics by looking at analogies that link them. The form that distinguishes poetry from prose has mathematical structure (lifting language above
優惠價: 9 2228
無庫存
出版日:2018/11/23 作者:Scott Hippensteel  出版社:Springer Nature  裝訂:精裝
This book discusses the relationship between geology and fighting during the American Civil War. Terrain was largely determined by the underlying rocks and how the rocks weathered. This book explores
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出版日:2018/11/20 作者:Rong Wang (EDT); Cuiping Zhu (EDT)  出版社:Springer Nature  裝訂:精裝
The report was written by senior scholars of international studies and Indian Ocean studies and focuses on international relations in the Indian Ocean region and covers many aspects of OBOR policy and
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The European Public Prosecutor's Office ― The Challenges Ahead
90 折
出版日:2018/11/14 作者:Lorena Bachmaier Winter (EDT)  出版社:Springer Nature  裝訂:精裝
This book explores the European Public Prosecutor’s Office (EPPO), the creation of which was approved in the Regulation adopted by the Justice and Home Affairs (JHA) Council on 12 October 2017. T
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New Concepts in ECG Interpretation
90 折
出版日:2018/11/13 作者:Alessandro Capucci (EDT)  出版社:Springer Nature  裝訂:精裝
This book elucidates a number of new concepts on P-wave evaluation and QRS depolarization properties, and reports on several repolarization findings never covered in previous ECG books. The content is
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A Beginners' Guide to Scanning Electron Microscopy
90 折
出版日:2018/11/12 作者:Anwar Ul-Hamid  出版社:Springer Nature  裝訂:精裝
This book was developed with the goal of providing an easily understood text for those users of the scanning electron microscope (SEM) who have little or no background in the area. The SEM is routinel
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出版日:2018/11/09 作者:Amit Ranjan  出版社:Springer Nature  裝訂:精裝
This book discusses history of mental construction of the border between India and Bangladesh. It investigates how and when a border was constructed between the people, and discusses ho
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Evidence in the Age of the New Sciences
90 折
出版日:2018/11/07 作者:James A. T. Lancaster (EDT); Richard Raiswell (EDT)  出版社:Springer Nature  裝訂:精裝
The motto of the Royal Society—Nullius in verba—was intended to highlight the members’ rejection of received knowledge and the new place they afforded direct empirical evidence in their quest for genu
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Continuous Time Modeling in the Behavioral and Related Sciences
90 折
出版日:2018/10/22 作者:Kees Van Montfort (EDT); Johan H. l. Oud (EDT); Manuel C. Voelkle (EDT)  出版社:Springer Nature  裝訂:精裝
This unique book provides an overview of continuous time modeling in the behavioral and related sciences. It argues that the use of discrete time models for processes that are in fact evolving in cont
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出版日:2018/10/20 作者:Bai Chuang Shyu (EDT); Makoto Tominaga (EDT)  出版社:Springer Nature  裝訂:精裝
This book summarizes the latest advances in pain research. All the chapters were contributed by speakers from Asian Pain Symposium (APS) on Acute and Chronic Pain, which was held in Taipei in 2017. Fo
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4th International Symposium of Space Optical Instruments and Applications ― Delft, the Netherlands, October 16-18, 2017
90 折
出版日:2018/10/06 作者:H. Paul Urbach (EDT); Qifeng Yu (EDT)  出版社:Springer Nature  裝訂:精裝
This book gathers selected and expanded contributions presented at the 4th Symposium on Space Optical Instruments and Applications, which was held in Delft, the Netherlands, on October 16–18, 2017. Th
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Crafting in the World ― Materiality in the Making
90 折
出版日:2018/08/19 作者:Clare T. Burke (EDT); Suzanne M. Spencer-Wood (EDT)  出版社:Springer Nature  裝訂:精裝
This volume expands understandings of crafting practices, which in the past was the major relational interaction between the social agency of materials, technology, and people, in co-creating an emerg
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出版日:2018/08/17 作者:Tariq S. Durrani (EDT); Wei Wang (EDT); Sheila Forbes (EDT)  出版社:Springer Nature  裝訂:精裝
This book presents the outcomes of the workshop sponsored by the National Natural Sciences Foundation of China and the UK Newton Fund, British Council Researcher Links. The Workshop was held in Harbin
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Mine Seismology ― Seismic Response to the Caving Process; a Case Study from Four Mines
90 折
出版日:2018/08/14 作者:S. N. Glazer  出版社:Springer Nature  裝訂:精裝
This book presents the results of seismic data analysis and interpretation based on nearly one million seismic events. This seismicity was induced by the caving process in four copper mines, each loca
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The Children of Spring Street ― The Bioarchaeology of Childhood in a 19th Century Abolitionist Congregation
90 折
出版日:2018/08/09 作者:Meredith A. B. Ellis  出版社:Springer Nature  裝訂:精裝
This book examines how the shifts in the early 19th century in New York City affected children in particular. Indeed, one could argue that within this context, that “children” and “childhood” came int
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出版日:2018/08/08 作者:Zhen-an Liu (EDT)  出版社:Springer Nature  裝訂:精裝
These two volumes present the proceedings of the International Conference on Technology and Instrumentation in Particle Physics 2017 (TIPP2017), which was held in Beijing, China from 22 to 26 May 2017
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出版日:2018/08/08 作者:Zhen-an Liu (EDT)  出版社:Springer Nature  裝訂:精裝
These two volumes present the proceedings of the International Conference on Technology and Instrumentation in Particle Physics 2017 (TIPP2017), which was held in Beijing, China from 22 to 26 May 2017
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The Web Was Done by Amateurs ― A Reflection on One of the Largest Collective Systems Ever Engineered
90 折
出版日:2018/08/06 作者:Marco Aiello  出版社:Springer Nature  裝訂:平裝
This book stems from the desire to systematize and put down on paper essential historical facts about the Web, a system that has undoubtedly changed our lives in just a few decades. But how did it man
優惠價: 9 1620
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