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Effective Treatments in Psychiatry
90 折
出版日:2011/12/30 作者:Peter Tyrer  出版社:Cambridge Univ Pr  裝訂:平裝
This is a book of psychiatry at its most practical level. It answers the sorts of questions psychiatrists ask on a daily basis. What treatments are available for the condition this patient has? What is the evidence for the effectiveness of each of these treatments? Is there any value in combinations of treatment? And, can I be sure that the evidence and recommendations are free from bias? This handy pocket reference summarises the key elements of the Cambridge Textbook of Effective Treatments in Psychiatry. The text has been revised to provide the most up-to-date evidence for treatment decisions, with an accompanying summary table for each chapter to reinforce the recommendations. It is an essential guide for mental health professionals of all disciplines as well as medical students and trainees.
優惠價: 9 1637
無庫存
Optical Holography:Principles, Techniques and Applications
90 折
出版日:1996/09/05 作者:P. Hariharan  出版社:Cambridge Univ Pr  裝訂:平裝
This 1996 book is a greatly expanded edition of what has become one of the best known introductions to the principles, techniques and applications of optical holography. Where necessary, existing sections have been updated, and two new chapters have been added. After presenting the theory of holographic imaging and the various types of holograms, practical aspects of holography are then covered, as are the production of holograms for display, colour holography and computer generated holograms. A variety of the applications of holography are then discussed in detail, such as high resolution imaging, information storage and processing, vibration analysis, and holographic interferometry. Containing more than 1000 selected references, this book will be invaluable to anyone wishing to learn more about optical holography, as well as to established researchers and engineers in this field.
優惠價: 9 3158
無庫存
Portfolio Management Under Stress ― A Bayesian-net Approach to Coherent Asset Allocation
滿額折
出版日:2014/02/28 作者:Riccardo Rebonato  出版社:Cambridge Univ Pr  裝訂:精裝
Portfolio Management under Stress offers a novel way to apply the well-established Bayesian-net methodology to the important problem of asset allocation under conditions of market distress or, more generally, when an investor believes that a particular scenario (such as the break-up of the Euro) may occur. Employing a coherent and thorough approach, it provides practical guidance on how best to choose an optimal and stable asset allocation in the presence of user specified scenarios or 'stress conditions'. The authors place causal explanations, rather than association-based measures such as correlations, at the core of their argument, and insights from the theory of choice under ambiguity aversion are invoked to obtain stable allocations results. Step-by-step design guidelines are included to allow readers to grasp the full implementation of the approach, and case studies provide clarification. This insightful book is a key resource for practitioners and research academics in the post-
優惠價: 9 3392
無庫存
出版日:2018/01/31 作者:A. Agatha Crerar-Gilbert  出版社:Cambridge Univ Pr  裝訂:精裝
Part of the popular Core Topics series, this book provides a practical guide to pre-operative assessment for consultants and trainee anaesthetists. Chapters cover comprehensive evidence-based guidance for assessing and managing patients with particular conditions, as well as perioperative risk stratification and challenges of pre-assessment. The chapters have been written by specialists in the respective clinical fields, while all content has been edited by anaesthetists to assure it is relevant and accessible to the anaesthetist in the everyday pre-operative clinic. Written specifically for anaesthetists, this resource will allow every reader to contribute effectively in a multidisciplinary approach when assessing and risk stratifying patients to ensure that they are optimised before surgery.
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African American Slang
滿額折
出版日:2019/07/03 作者:Maciej Widawski  出版社:Cambridge Univ Pr  裝訂:平裝
In this pioneering exploration of African American slang - a highly informal vocabulary and a significant aspect of African American English - Maciej Widawski explores patterns of form, meaning, theme and function, showing it to be a rule-governed, innovative and culturally revealing vernacular. Widawski's comprehensive description is based on a large database of contextual citations from thousands of contemporary sources, including literature and the press, music, film and television. It also includes an alphabetical glossary of 1,500 representative slang expressions, defined and illustrated by 4,500 usage examples. Due to its vast size, the glossary can stand alone as a dictionary providing readers with a reliable reference of terms. Combining scholarship with user-friendliness, this book is an insightful and practical resource for students and researchers in linguistics, as well as general readers interested in exploring lexical variation in contemporary English.
優惠價: 9 1462
無庫存
出版日:2015/02/28 作者:Maciej Widawski  出版社:Cambridge Univ Pr  裝訂:精裝
In this pioneering exploration of African American slang - a highly informal vocabulary and a significant aspect of African American English - Maciej Widawski explores patterns of form, meaning, theme and function, showing it to be a rule-governed, innovative and culturally revealing vernacular. Widawski's comprehensive description is based on a large database of contextual citations from thousands of contemporary sources, including literature and the press, music, film and television. It also includes an alphabetical glossary of 1,500 representative slang expressions, defined and illustrated by 4,500 usage examples. Due to its vast size, the glossary can stand alone as a dictionary providing readers with a reliable reference of terms. Combining scholarship with user-friendliness, this book is an insightful and practical resource for students and researchers in linguistics, as well as general readers interested in exploring lexical variation in contemporary English.
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出版日:2018/06/30 作者:Andrew Robinson  出版社:Cambridge Univ Pr  裝訂:精裝
This concise guide offers an ideal overview of both the practical and theoretical aspects of foot and ankle surgery for trainees and junior consultants. Easy to read chapters cover all areas of surgery, from examination, imaging, and the biomechanics of the foot and ankle, to specific conditions including amputations and prostheses, deformities, arthritis, cavus and flat foot, sports injuries, Achilles tendon, benign and malignant tumors and heel pain. Fractures and dislocations of the ankle, hind-, mid- and forefoot are also covered, as are the foot in diabetes and pediatrics. Written by a team of international experts, the text is an accessible way to prepare for postgraduate examinations and manage patients successfully.
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出版日:2020/05/31 作者:Mostafa Metwally  出版社:Cambridge Univ Pr  裝訂:精裝
Uterine fibroids are very common in women of reproductive age and are mostly benign. However, they are often a cause of abnormal bleeding and, in severe cases, can cause infertility. This comprehensive guide reviews the clinical management of uterine fibroids, with a particular focus on practical surgical techniques. Engage with topics such as the anatomy of the pelvis, key theatre equipment and surgical treatments including hysteroscopic and laparoscopic techniques. Features also include debates around morcellation, and less invasive treatments such as uterine artery embolisation are also covered. An online video library of surgical procedures reinforces the practical techniques taught in the book and detailed colour images supplement the book's thorough coverage of fibroid management. This makes Modern Management of Uterine Fibroids an essential resource for practicing gynaecologists and IVF specialists, as well as students.
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Strategies and Games, second edition
79 折
出版日:2022/08/09 作者:Prajit K. Dutta  出版社:Mit Pr  裝訂:精裝
The new edition of a widely used introduction to game theory and its applications, with a focus on economics, business, and politics.This widely used introduction to game theory is rigorous but accessible, unique in its balance between the theoretical and the practical, with examples and applications following almost every theory-driven chapter. In recent years, game theory has become an important methodological tool for all fields of social sciences, biology and computer science. This second edition of Strategies and Games not only takes into account new game theoretical concepts and applications such as bargaining and matching, it also provides an array of chapters on game theory applied to the political arena. New examples, case studies, and applications relevant to a wide range of behavioral disciplines are now included. The authors map out alternate pathways through the book for instructors in economics, business, and political science. The book contains four parts: strategic form
優惠價: 79 3753
無庫存
Cognitive Load Theory
90 折
出版日:2010/04/26 作者:Jan L. Plass  出版社:Cambridge Univ Pr  裝訂:平裝
Cognitive load theory (CLT) is one of the most important theories in educational psychology, a highly effective guide for the design of multimedia and other learning materials. This edited volume brings together the most prolific researchers from around the world who study various aspects of cognitive load to discuss its current theoretical as well as practical issues. The book is divided into three parts. The first part describes the theoretical foundations and assumptions of CLT, the second discusses the empirical findings about the application of CLT to the design of learning environments, and the third part concludes the book with discussions and suggestions for new directions for future research. It aims to become the standard handbook in CLT for researchers and graduate students in psychology, education, and educational technology.
優惠價: 9 1637
無庫存
出版日:2010/04/26 作者:Jan L. Plass  出版社:Cambridge Univ Pr  裝訂:精裝
Cognitive load theory (CLT) is one of the most important theories in educational psychology, a highly effective guide for the design of multimedia and other learning materials. This edited volume brings together the most prolific researchers from around the world who study various aspects of cognitive load to discuss its current theoretical as well as practical issues. The book is divided into three parts. The first part describes the theoretical foundations and assumptions of CLT, the second discusses the empirical findings about the application of CLT to the design of learning environments, and the third part concludes the book with discussions and suggestions for new directions for future research. It aims to become the standard handbook in CLT for researchers and graduate students in psychology, education, and educational technology.
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Understanding Machine Learning ― From Theory to Algorithms
滿額折
出版日:2014/05/31 作者:Shai Shalev-Shwartz  出版社:Cambridge Univ Pr  裝訂:精裝
Machine learning is one of the fastest growing areas of computer science, with far-reaching applications. The aim of this textbook is to introduce machine learning, and the algorithmic paradigms it offers, in a principled way. The book provides a theoretical account of the fundamentals underlying machine learning and the mathematical derivations that transform these principles into practical algorithms. Following a presentation of the basics, the book covers a wide array of central topics unaddressed by previous textbooks. These include a discussion of the computational complexity of learning and the concepts of convexity and stability; important algorithmic paradigms including stochastic gradient descent, neural networks, and structured output learning; and emerging theoretical concepts such as the PAC-Bayes approach and compression-based bounds. Designed for advanced undergraduates or beginning graduates, the text makes the fundamentals and algorithms of machine learning accessible t
優惠價: 9 2807
無庫存
出版日:2022/06/30 作者:Michael Howard  出版社:Microsoft Pr  裝訂:平裝
As more and more applications and workloads move to the Microsoft Azure cloud, safeguarding them isn't just business-critical, it's existential. To deliver Azure solutions that stand up against unprecedented threats, you must build robust security into your designs, use proven security best practices across the entire development lifecycle, and combine multiple Azure services to optimize security. In Designing & Developing Secure Azure Solutions, a team of leading Azure security experts show how to do just that. Drawing on extensive experience securing Azure workloads of all types and sizes, the authors present both a practical tutorial for addressing immediate challenges, and a definitive design reference you can rely on far into the future. You'll learn how to integrate multiple Azure security technologies at both application and network layers, to make the most of all the platform offers--from design and development to testing, deployment, governance, and compliance.
定價:2400 元
無庫存
出版日:2021/04/30 作者:Marco Tartagni  出版社:Cambridge Univ Pr  裝訂:精裝
Get up to speed with the fundamentals of electronic sensor design with this comprehensive guide, and discover powerful techniques to reduce the overall design timeline for your specific applications. Includes a step-by-step introduction to a generalized information-centric approach for designing electronic sensors, demonstrating universally applicable practical approaches to speed up the design process. Features detailed coverage of all the tools necessary for effective characterization and organization of the design process, improving overall process efficiency. Provides a coherent and rigorous theoretical framework for understanding the fundamentals of sensor design, to encourage an intuitive understanding of sensor design requirements. Emphasising an integrated interdisciplinary approach throughout, this is an essential tool for professional engineers and graduate students keen to improve their understanding of cutting-edge electronic sensor design.
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Time-Series Analysis and Cyclostratigraphy:Examining Stratigraphic Records of Environmental Cycles
90 折
出版日:2005/09/15 作者:Graham P. Weedon  出版社:Cambridge Univ Pr  裝訂:平裝
Increasingly environmental scientists, palaeoceanographers and geologists are collecting quantitative records of environmental changes (time-series) from sediments, ice cores, cave calcite, corals and trees. This book explains how to analyse these records, using straightforward explanations and diagrams rather than formal mathematical derivations. All the main cyclostratigraphic methods are covered including spectral analysis, cross-spectral analysis, filtering, complex demodulation, wavelet and singular spectrum analysis. Practical problems of time-series analysis, including those of distortions of environmental signals during stratigraphic encoding, are considered in detail. Recent research into various types of tidal and climatic cycles is summarised. The book ends with an extensive reference section, and an appendix listing sources of computer algorithms. This book provides the ideal reference for all those using time-series analysis to study the nature and history of climatic and
優惠價: 9 2456
無庫存
Awkward Intelligence
滿額折
出版日:2022/10/25 作者:Katharina A. Zweig  出版社:Mit Pr  裝訂:精裝
An expert offers a guide to where we should use artificial intelligence―and where we should not.Before we know it, artificial intelligence (AI) will work its way into every corner of our lives, making decisions about, with, and for us. Is this a good thing? There’s a tendency to think that machines can be more “objective” than humans―can make better decisions about job applicants, for example, or risk assessments. In Awkward Intelligence, AI expert Katharina Zweig offers readers the inside story, explaining how many levers computer and data scientists must pull for AI’s supposedly objective decision making. She presents the good and the bad: AI is good at processing vast quantities of data that humans cannot―but it’s bad at making judgments about people. AI is accurate at sifting through billions of websites to offer up the best results for our search queries and it has beaten reigning champions in games of chess and Go. But, drawing on her own research, Zweig shows how inac
優惠價: 79 900
無庫存
出版日:2020/04/30 作者:Eric A. Silk  出版社:Cambridge Univ Pr  裝訂:精裝
Develop a fundamental understanding of heat transfer analysis techniques as applied to earth based spacecraft with this practical guide. Written in a tutorial style, this essential text provides a how-to manual tailored for those who wish to understand and develop spacecraft thermal analyses. Providing an overview of basic heat transfer analysis fundamentals such as thermal circuits, limiting resistance, MLI, environmental thermal sources and sinks, as well as contemporary space based thermal technologies, and the distinctions between design considerations inherent to room temperature and cryogenic temperature applications, this is the perfect tool for graduate students, professionals and academic researchers.
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How to Read a Shakespearean Play Text
90 折
出版日:2011/03/28 作者:Eugene Giddens  出版社:Cambridge Univ Pr  裝訂:平裝
This is an invaluable introductory guide for the English student who needs to decipher a page from a play, or a facsimile equivalent, from the Shakespearean period. The original quartos and folios of early play texts are increasingly subject to editorial and critical scrutiny, and electronic facsimiles are making the originals accessible to undergraduate and graduate students. Giddens provides a practical 'how to' guide to the original printed texts of Shakespeare and his contemporaries. He explains how the features of the play text came about, what the different elements mean, and who created them. The book provides that important first step towards bibliography and critical editing, presenting a detailed account of how to read these early texts and how they have been turned into the modern editions we are accustomed to.
優惠價: 9 1403
無庫存
How to Read a Shakespearean Play Text
90 折
出版日:2011/03/21 作者:Eugene Giddens  出版社:Cambridge Univ Pr  裝訂:精裝
This is an invaluable introductory guide for the English student who needs to decipher a page from a play, or a facsimile equivalent, from the Shakespearean period. The original quartos and folios of early play texts are increasingly subject to editorial and critical scrutiny, and electronic facsimiles are making the originals accessible to undergraduate and graduate students. Giddens provides a practical 'how to' guide to the original printed texts of Shakespeare and his contemporaries. He explains how the features of the play text came about, what the different elements mean, and who created them. The book provides that important first step towards bibliography and critical editing, presenting a detailed account of how to read these early texts and how they have been turned into the modern editions we are accustomed to.
優惠價: 9 3334
無庫存
Creative Education and Dynamic Media(電子書)
出版日:2014/05/01 作者:Tobias Gremmler  出版社:CityUniversityofHongKongPress  裝訂:電子書
The book provides guidelines and practical creative exercises which equip creative-major students in early semesters as well as creative practitioners with fundamental knowledge on creation methods. Combination of functionality, simplicity and aesthetics in modern design is considered a fundamental design principle in the Bauhaus School in Germany,and, inspired by the School, the creative handcrafting exercises and the concepts introduced in this book are primarily coherent with this principle. The book draws a direction between two and three dimensional material-based design and modern digital creation process. The first part of the book introduces various creative handcrafting exerciseson proportion, geometry and modularity, among other fundamental design principles. The creative exercises will sensitise students on aesthetical and structural issues, and thus serve as an essential building block for application of the design principles to computer-based creative processes, which ar
優惠價: 7 669
出版日:2009/12/14 作者:Jean Berstel  出版社:Cambridge Univ Pr  裝訂:精裝
This major revision of Berstel and Perrin's classic Theory of Codes has been rewritten with a more modern focus and a much broader coverage of the subject. The concept of unambiguous automata, which is intimately linked with that of codes, now plays a significant role throughout the book, reflecting developments of the last 20 years. This is complemented by a discussion of the connection between codes and automata, and new material from the field of symbolic dynamics. The authors have also explored links with more practical applications, including data compression and cryptography. The treatment remains self-contained: there is background material on discrete mathematics, algebra and theoretical computer science. The wealth of exercises and examples make it ideal for self-study or courses. In sum this is a comprehensive reference on the theory of variable-length codes and their relation to automata.
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出版日:2011/11/30 作者:Dimitris G. Manolakis  出版社:Cambridge Univ Pr  裝訂:精裝
Master the basic concepts and methodologies of digital signal processing with this systematic introduction, without the need for an extensive mathematical background. The authors lead the reader through the fundamental mathematical principles underlying the operation of key signal processing techniques, providing simple arguments and cases rather than detailed general proofs. Coverage of practical implementation, discussion of the limitations of particular methods and plentiful MATLAB illustrations allow readers to better connect theory and practice. A focus on algorithms that are of theoretical importance or useful in real-world applications ensures that students cover material relevant to engineering practice, and equips students and practitioners alike with the basic principles necessary to apply DSP techniques to a variety of applications. Chapters include worked examples, problems and computer experiments, helping students to absorb the material they have just read. Lecture slides
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出版日:2011/08/22 作者:Patrick Marsch  出版社:Cambridge Univ Pr  裝訂:精裝
A self-contained guide to coordinated multi-point (CoMP), this comprehensive book covers everything from theoretical basics to practical implementation. Addressing a wide range of topics, it highlights the potential gains of CoMP, the fundamental degrees of freedom involved and the key challenges of using CoMP in practice. The editors and contributors bring unique real-world experience from running the world's first and largest test beds for LTE-Advanced, and recent field trial results from these tests are presented. With detailed insight into the realistic potential of CoMP as a key technology for LTE-Advanced and beyond, this is a must-read resource for professionals and students who want the big picture on CoMP or require in-depth knowledge of how to build cellular communication systems for the future.
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Essentials of Pediatric Neuroanesthesia
滿額折
出版日:2019/01/31 作者:Sulpicio G. Soriano  出版社:Cambridge Univ Pr  裝訂:平裝
Due to the differences in the neurophysiology and cranial development of infants and children, the anesthetist's approach to the pediatric neurosurgical patient cannot simply be modelled on that for adults. Infants and children undergoing anesthesia for neurosurgical procedures therefore present unique challenges for the anesthetist. Essentials of Pediatric Neuroanesthesia is a practical guide to best practice in managing the perioperative care of pediatric neurosurgical patients, providing comprehensive information on the techniques to administer anesthesia and sedation to this vulnerable patient group. The chapters, written by leading experts, highlight clinical pearls as well as key recommended references, providing rapid access to vital information in the care of the pediatric neurosurgical patient. It is the first book of its kind to be dedicated solely to neuroanesthesia for pediatric patients, making it an essential read for both experienced and trainee pediatric anesthetists an
優惠價: 9 3041
無庫存
Manual of Sperm Retrieval and Preparation in Human Assisted Reproduction
90 折
出版日:2021/05/31 作者:Ashok Agarwal  出版社:Cambridge Univ Pr  裝訂:平裝
Obtaining good quality sperm for in-vitro fertilization, ICSI, or for cryopreservation can be a major problem if a man suffers from medical conditions that preclude normal collection. Major advances in sperm retrieval and preparation techniques have been witnessed in recent years, allowing a better understanding of the contribution of the sperm to a couple's fertility. This Manual is a complete guide to sperm retrieval methods performed for men with azoospermia. Covering all the basic and advanced steps for implementation of these procedures, the Manual includes descriptions of the underlying science along with detailed, practical advice on methods, including tips for optimizing outcomes and trouble-shooting, using an evidence-based approach. This will be an invaluable resource for andrologists, urologists, embryologists, male fertility specialists, gynecologists, and other healthcare workers practising reproductive medicine. It is particularly valuable for reproductive laboratory per
優惠價: 9 2267
無庫存
出版日:2017/06/30 作者:Asok Biswas  出版社:Cambridge Univ Pr  裝訂:精裝
This step-by-step practical diagnostic guide takes a fresh look at inflammatory skin disorders by focusing on the practicalities of correlating the histopathologic and clinical features, and highlighting useful diagnostic tips and potential pitfalls. Covering a wide range of both common and rare but critically important inflammatory skin disorders, it outlines their clinical and microscopic features, including histopathologic variations. Highlighting the scope and limitations of a skin biopsy, the book actively encourages a closer liaison between the dermatologist and the pathologist, and demonstrates how correlating the clinicopathologic attributes allows for a more meaningful and accurate diagnosis. With over 600 clinical and microscopic images and featuring real-world scenarios and practical tips, Pearls and Pitfalls in Inflammatory Dermatopathology offers a vital new perspective towards the diagnostic approach to inflammatory skin disorders. The book is packaged with a password, gi
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Radial Basis Functions:Theory and Implementations
90 折
出版日:2009/02/12 作者:Martin D. Buhmann  出版社:Cambridge Univ Pr  裝訂:平裝
In many areas of mathematics, science and engineering, from computer graphics to inverse methods to signal processing, it is necessary to estimate parameters, usually multidimensional, by approximation and interpolation. Radial basis functions are a powerful tool which work well in very general circumstances and so are becoming of widespread use as the limitations of other methods, such as least squares, polynomial interpolation or wavelet-based, become apparent. The author's aim is to give a thorough treatment from both the theoretical and practical implementation viewpoints. For example, he emphasises the many positive features of radial basis functions such as the unique solvability of the interpolation problem, the computation of interpolants, their smoothness and convergence and provides a careful classification of the radial basis functions into types that have different convergence. A comprehensive bibliography rounds off what will prove a very valuable work.
優惠價: 9 2749
無庫存
出版日:2003/10/02 作者:John Ziman  出版社:Cambridge Univ Pr  裝訂:平裝
Technological artefacts and biological organisms 'evolve' by very similar processes of blind variation and selective retention. This analogy is explored systematically, for the first time, by a team of international experts from evolutionary biology, history and sociology of science and technology, cognitive and computer science, economics, psychology, education, cultural anthropology and research management. Do technological 'memes' play the role of genes? In what sense are novel inventions 'blind'? Does the element of design make them 'Lamarckian' rather than 'Darwinian'? Is the recombination of ideas the essence of technological creativity? Can invention be simulated computationally? What are the entities that actually evolve - artefacts, ideas or organisations? These are only some of the many questions stimulated and partially answered by this powerful metaphor. With its practical demonstration of the explanatory potential of 'evolutionary reasoning' in a well-defined context, this
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出版日:2003/07/03 作者:Martin D. Buhmann  出版社:Cambridge Univ Pr  裝訂:精裝
In many areas of mathematics, science and engineering, from computer graphics to inverse methods to signal processing, it is necessary to estimate parameters, usually multidimensional, by approximation and interpolation. Radial basis functions are a powerful tool which work well in very general circumstances and so are becoming of widespread use as the limitations of other methods, such as least squares, polynomial interpolation or wavelet-based, become apparent. The author's aim is to give a thorough treatment from both the theoretical and practical implementation viewpoints. For example, he emphasises the many positive features of radial basis functions such as the unique solvability of the interpolation problem, the computation of interpolants, their smoothness and convergence and provides a careful classification of the radial basis functions into types that have different convergence. A comprehensive bibliography rounds off what will prove a very valuable work.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Last Book You'll Ever Read
滿額折
出版日:2022/09/20 作者:Bunn; Leiz  出版社:Vault Comics  裝訂:平裝
An authentic, engaging, and practical guide to help college grads thrive personally and professionally.The rules have changed; the traditional workplace is dead. To BOOM in employment today, the secret is to alter the approach, and From Classroom to Career will tell you how. Gen Z and Millennials are asking for this value-led guide as they embark on careers.Entertaining, personal, and relatable, the voice of the book is purposely casual, as if speaking in a café. It’s a voice everyone trusts. Reasonable, logical, and concrete advice for today’s how-to: how to write a business email; how to successfully land and then stand out in an interview, including in a virtual world; how to ask questions that can be adapted to any job/role; how to write a CV with examples. Inspiring, surprising, real-life stories show empathy for what the readers are likely going through, so they’ll forget it’s a business book.From Classroom to Career integrates the personal and career. This is in fact the real re
優惠價: 79 601
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Brand Storytelling:Crafting Compelling Narratives that Resonate with your Audience
滿額折
出版日:2026/07/01 作者:Dr. Gladys LAM  出版社:香港城市大學出版社  裝訂:平裝
In the digital era with its ever-evolving marketing landscape, it is increasingly important for companies to find new and better ways to stand out. One of the most effective means to attract attention and build customer relationships is through skilled brand storytelling. A compelling narrative that resonates with target audience(s), plus the potential for hyperpersonalisation and sensory immersion, is key.This book is a concise, practical guide to brand storytelling that is useful for students and executives alike. It begins with an exploration of the neuroscience behind the art and appeal of storytelling, followed by the basic principles and astep-by-step framework for everyday practitioners. Packed with valuable insights and actionable strategies, it features well-crafted real-world examples from various businesses in Hong Kong, China, and around the world.
優惠價: 79 845
無庫存
出版日:2020/06/25 作者:Michael Maschler  出版社:Cambridge Univ Pr  裝訂:精裝
Now in its second edition, this popular textbook on game theory is unrivalled in the breadth of its coverage, the thoroughness of technical explanations and the number of worked examples included. Covering non-cooperative and cooperative games, this introduction to game theory includes advanced chapters on auctions, games with incomplete information, games with vector payoffs, stable matchings and the bargaining set. This edition contains new material on stochastic games, rationalizability, and the continuity of the set of equilibrium points with respect to the data of the game. The material is presented clearly and every concept is illustrated with concrete examples from a range of disciplines. With numerous exercises, and the addition of a solution manual for instructors with this edition, the book is an extensive guide to game theory for undergraduate through graduate courses in economics, mathematics, computer science, engineering and life sciences, and will also serve as useful re
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出版日:2008/11/10 作者:Christopher Cox  出版社:Cambridge Univ Pr  裝訂:精裝
The third generation (3G) cellular system UMTS is advanced, optimised and complex. The many existing books on UMTS attempt to explain all the intricacies of the system and as a result are large and equally complex. This book takes a different approach and explains UMTS in a concise, clear and readily understandable style. Written by a professional technical trainer, and based on training courses delivered on UMTS to telecommunication companies worldwide, Essentials of UMTS will enable you to grasp the key concepts quickly. It assumes no previous knowledge of mobile telecommunication theory, and is structured around the operation of the system, clearly setting out how the different components interact with each other, and how the system as a whole behaves. Engineers, project managers and marketing executives working for equipment manufacturers and network operators will find this concise guide to UMTS invaluable.
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出版日:2007/06/28 作者:Mike Hendry  出版社:Cambridge Univ Pr  裝訂:精裝
Multi-application smart cards have yet to realise their enormous potential, partly because few people understand the technology, market, and behavioural issues involved. Here, Mike Hendry sets out to fill this knowledge gap with a comprehensive and accessible guide. Following a review of the state-of-the-art in smart card technology, the book describes the business requirements of each smart-card-using sector, and the systems required to support multiple applications. Implementation aspects, including security, are treated in detail and numerous international case studies cover identity, telecoms, banking and transportation applications. Lessons are drawn from these studies to help deliver more successful projects in the future. Invaluable for users and integrators specifying, evaluating and integrating multi-application systems, the book will also be useful to terminal, card and system designers; network, IT and security managers; and software specialists.
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出版日:2010/03/31 作者:David L. Pulfrey  出版社:Cambridge Univ Pr  裝訂:精裝
Written in a concise, easy-to-read style, this text for senior undergraduate and graduate courses covers all key topics thoroughly. It is also a useful self-study guide for practising engineers who need a complete, up-to-date review of the subject. Key features: • Rigorous theoretical treatment combined with practical detail • A theoretical framework built up systematically from the Schrödinger Wave Equation and the Boltzmann Transport Equation • Covers MOSFETS, HBTs and HJFETS • Uses the PSP model for MOSFETS • Rigorous treatment of device capacitance • Describes the operation of modern, high-performance transistors and diodes • Evaluates the suitability of various transistor types and diodes for specific modern applications • Covers solar cells and LEDs and their potential impact on energy generation and reduction • Includes a chapter on nanotransistors to prepare students and professionals for the future • Provides results of detailed numerical simulations to compare with
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出版日:2012/03/19 作者:Azadeh Kushki  出版社:Cambridge Univ Pr  裝訂:精裝
Describing the relevant detection and estimation theory, this detailed guide provides the background knowledge needed to tackle the design of practical WLAN positioning systems. It sets out key system-level challenges and design considerations in increasing positioning accuracy and reducing computational complexity, and it also examines design trade-offs and experimental results. Radio characteristics in real environments are discussed, as are the theoretical aspects of non-parametric statistical tools appropriate for modeling radio signals, statistical estimation techniques and the model-based stochastic estimators often used for positioning. A historical account of positioning systems in also included, giving graduate students, researchers and practitioners alike the perspective needed to understand the benefits and potential applications of WLAN positioning.
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出版日:1993/08/19 作者:Simon P. Frostick  出版社:Cambridge Univ Pr  裝訂:平裝
The application of audit to resource allocation and clinical practice has emerged as a fundamental principle in Western medical systems over recent years. Used effectively, audit can have wide-ranging benefits for both the patient and the practitioner, in terms of resource management and quality of care. To set up an efficient and productive audit facility requires careful planning and may encounter resistance. This book provides a detailed account of audit processes and discusses the application of audit in a variety of medical settings. It is both a thoughtful review and a practical guide to successful medical audit, the collection and utilization of information for effective resource management and improved patient care, in the hospital and in the community.
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Barron'S Family Nurse Practitioner Certification Exam
79 折
出版日:2019/05/07 作者:Angela Caires  出版社:Barrons Test Prep  裝訂:平裝
Barron's new Family Nurse Practitioner Certification Exam is designed to help nurse practitioners achieve certification in their given specialty. This guide provides the tools you need to demonstrate proficiency, including:Two full-length practice tests in the book (one ANCC-style and one AANPCB-style) with detailed answers and explanations for every questionTwo additional full-length practice tests online (one ANCC-style and one AANPCB-style), that allow users to practice working through all of the computer-based question types, and detailed answers and explanations for every questionAn overview of both the ANCC and the AANPCB and their respective versions of the FNP exam, including information about the exam format, scoring, question types, knowledge domains tested, and certification renewal requirementsComprehensive review of all of the major topics on both versions' exam blueprints, including system reviews, reproductive reviews, mental health reviews, and much moreEvery chapter co
優惠價: 79 2102
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出版日:2023/04/10 作者:Paul Tiwana  出版社:SAUNDERS  裝訂:精裝
Enhance your surgical skills with Atlas of Oral and Maxillofacial Surgery, 2nd Edition! Written by respected international contributors and edited by OMS experts Paul Tiwana and Deepak Kademani, the new edition of this practical, comprehensive guide is divided into two volumes with eBook access included with the print purchase. It offers detailed, step-by-step instructions and more than 2,500 full-color illustrations that demonstrate how to plan for and perform oral and maxillofacial surgical procedures safely and efficiently. Comprehensive and expanded coverage addresses the broad scope of the specialty, ranging from the surgical anatomy of the head and neck to oral surgery, implant surgery, orthognathic and craniofacial surgery, cleft lip and palate, craniomaxillofacial trauma, head and neck oncology, reconstructive procedures, TMJ surgery, facial cosmetic surgery, obstructive sleep apnea, and more. Comprehensive, consistent approach to OMS operative procedures offers practical guid
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Mystical Box Set
75 折
出版日:2022/09/06 作者:Running Press  出版社:RUNNING PRESS  裝訂:盒裝
Embark on a mystical journey with this collection of 3 miniature books.SPECIFICATIONS: Box is 2-7/8 x 3-1/4 inches and includes 3 mystical titles inside.THREE MINI HARDCOVER BOOKS INCLUDED: Crystals, a practical guide to various crystals and their uses; Dreams, an exploration of common symbols and interpretations; Palm Reading, a deep dive into the fortunes hidden within your hands. UNIQUE GIFT: Well-packaged and in an adorable miniature size, this box set is the perfect present for divination enthusiasts and mystics.
優惠價: 75 426
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