美國商業雜誌 Fast Company 高度讚譽的良心企業商業周刊也驚豔的創業之道，獨家越洋專訪報導困難、挫折、錯誤，完整經驗無保留、全分享學會未來企業家該有的思考力最值得一讀的哈佛教案 ◎看小蝦米如何成功創業？黑心當道，創良心事業才長久，大眾消費品的新創業之道◎新世代創業啟示錄，怎麼做，10年年成長100%，8年營業額破一億美金◎兩個24歲青年，如何逆襲全球集團P&G，躍升《時代》、In
內容簡介 領先的關鍵──「給人超出公園又不及樂園的滿足感」日本王牌製作人，引爆阿宅魂、粉絲商機的27年獨門功夫哆啦A夢、蠟筆小新、我們這一家、機動新世紀鋼彈X、新世代假面騎士操刀30部、賣座20年，風靡跨世代粉絲的幕後點子王50招故事行銷法 VS 長壽商品力好點子，賣一次不稀奇，一賣再賣才厲害！ ◎奠定盟主經典地位：動畫哆啦A夢、蠟筆小新、假面騎士都用這幾招，從上一代賣到下一代！◎開發商
創新＝獲利Everything is changing，不確定年代的獲利學《商業週刊》副總編布魯斯25年困惑，終於解答！提高工作者身價，不能不學的全球百大新創成功經驗本書是創新領域的扛鼎之作。───李仁芳︱政大創新管理教授 看這些品牌，如何奮力創新，翻新產值！◎聯想跟Ziba Design合作，花了3個月，找出中國科技族的喜好與文化，成功拼搏出品牌的名氣和價值。◎掃地機器人，如何從麻省理工學院、太
The music industry offers the opportunity to pursue a career as either a creative (artist, producer, songwriter, etc.) or as a music business "logician" (artist manager, agent, entertainment attorney,
The creative and cultural industries are a dynamic and rapidly expanding field of enterprise. Yet all too often the dominant narrative about arts organisations is one of crisis, collapse, and closure.
The creative and cultural industries are a dynamic and rapidly expanding field of enterprise. Yet all too often the dominant narrative about arts organisations is one of crisis, collapse, and closure.
There are only two ways to live our life, according to Albert Einstein: one is as if nothing is a miracle; the other, as if everything is a miracle.Life of Miracle
Performing arts centers (PACs) are an integral part of the cultural and creative industries, significantly influencing the cultural, social, and economic vitality of communities around the world. Virt
Arts and Business aims at bringing arts and business scholars together in a dialogue about a number of key topics that today form different understandings in the two disciplines. Arts and business are
