Doucett, director of the Curtis Memorial Library in Maine, has written this book for fellow librarians on how to use marketing and branding to make these institutions more competitive in an electronic
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wi
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us-and how we see ourselves. Nationally respected brand experts Jerry Wi
Congregations today face a multitude of challenges in trying to adapt to a quickly changing world. Balancing new concerns with core values is a complicated process that can leave too many members feel
In their desire to improve medical professionalism within the world of academic medicine, editors Delese Wear and Janet Bickel have assembled thirteen thought-provoking essays that elucidate the many
A career handbook for high-level professionals includes resume samples, leadership profiles, and executive profiles, as well as helpful guidelines for working with recruiters, case studies on job-sear
Steven Forrest, author of the award-winning and critically acclaimed book on basic astrology, The Inner Sky, sequels that outstanding work with this dynamic text on predictive astrology. You'll find
In recent years there has been increased focus on understanding the dynamic relationships among entrepreneurship, policymaking, and economic growth. At the heart of research, debate, and practical ap
Gobillot, a consultant to CEOs and executives from Fortune 500 and FT 100 companies, outlines a new concept of leadership that revolves around networks of relationships and connections between people
This easy-to-read, practical text covers a broad theoretical range and attempts to narrow the gap between theory and practice to provide realistic and collaborative management options. It promotes a m
Become a corporate change agent Learn to implement and cultivate a culture of improvement with the assistance of one of the world’s most respected experts Managing a business so that it achi
In recent years, a trend toward skin analysis has emerged in the practice of several artists who make use of biology, bioarchitecture, and self-experimentation in their own work, and Jens Hauser has b
“You eat with your eyes first,? and no one turns a photograph of food into a culinary masterpiece like a food stylist. Food Styling for Photographers is the next best thing to having renowned food sty
"If you have faith as small as a mustard seed," Jesus says in the Gospel ofMatthew, "nothing will be impossible for you."That sounds good, but does it work in a world where seeds are geneticallyaltere
This comprehensive reference covers theory and example cases from around the world, for senior strategists, positioning professionals, and postgraduate students. Examples are from consumer goods, comm
A companion volume to Inside the Not So Big House explains how to create a seamless transition between indoor space and outdoor living through a consideration of the building in relation to the surrou
The winner of the Nobel Peace Prize outlines his vision for a new business model that combines the power of free markets with the quest for a more humane world—and tells the inspiring stori
Long before co-creating the bestselling Chicken Soup for the Soul series, Jack Canfield was already teaching the ancient principles of the Law of Attraction. Canfield has been consciously living in h
There have been many books about managing technology in education, but none have discussed the progressing role of the business manager to guide the school towards governing technology—until now. Mana
Price (University of Texas-Brownsville) explores the political, economic, physical, and staff realities that must be addressed in order to continue educating the next generation of technologically sav
Manufacturing and service related businesses are heavily dependent on office and administrative processes, which can add up to 60 percent to all the costs associated with meeting customer demand. Appl
If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relations
Written in Zig Ziglar's trademark style, Better Than Good isn't just about success now, excellence tomorrow, or even motivation for next month, but about making a lasting impact-an impact that goes b
This book for elementary and middle school teachers and literacy methods courses articulates a powerful theory of critical literacy instruction. Critical literacy practices encourage students to use l
MicrosoftR Office ExcelR 2007 Programming Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step scree
Praise for Make The Right Choice "Enjoying what you do is a must if one is to be truly successful in life. This book details with humor and ingenuity the essential elements of building an enjoyable a
Could your organization be a better place to work? What effect would that have on the quality and quantity of what gets done?This book examines the concept of organizational climate ('what it feels li
This practical resource gives teachers step-by-step guidance for teaching students in grades 4 to 8 all major aspects of reading and writing. In response to today's needs to tailor instruction for
Award-winning designer Jessica McClintock, whose name is synonymous with romance, shows readers how to cultivate lush, delicate beauty and warmth in their own living spacesFrom special-occasion wear
"This book sets the standard in delivering a comprehensive, state-of-the-art approach for understanding, treating, and preventing classroom behavior difficulties. It should be on the bookshelves of al
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interv
This is a paperbound reprint of a 2002 book. Examining all nine of the colleges that existed at the time of the American Revolution, Hoeveler (history, U. of Wisconsin at Milwaukee) explores the polit
Teambuilding is one of the fastest-growing areas on the business shelf, as companies look to increase efficiencies and morale.Teambuilding That Gets Results, an easy-to-use guidebook for building eff
For the first time in paperback, a revised edition of the book that launched the term “customer evangelism.” Updated with new statistics and figures, this landmark book has shown countles
Handcrafting Chain and Bead Jewelry shows how to create beautiful, dimensional silver, copper, and brass chains using simple tools. The main style is based on the elegant, classical Byzantine pattern,
