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History of the Great and Mighty Kingdome of China and the Situation Thereof(Volume 2)
90 折
出版日:2010/08/31 作者:Juan González de Mendoza  出版社:Cambridge Univ Pr  裝訂:平裝
The publications of the Hakluyt Society (founded in 1846) made available edited (and sometimes translated) early accounts of exploration. The first series, which ran from 1847 to 1899, consists of 100 books containing published or previously unpublished works by authors from Christopher Columbus to Sir Francis Drake, and covering voyages to the New World, to China and Japan, to Russia and to Africa and India. The two-volume account by Juan González de Mendoza of the history and geography of China was translated into English in 1588. It was the first detailed description of China available in English, though the introduction to this 1853 edition reviews several earlier reports by western travellers. Mendoza did not himself visit China; his second volume concludes the account based on de Rada's writings and also describes the missionary travels of the Franciscan friar Pedro de Alfaro.
優惠價: 9 1688
無庫存
出版日:2007/05/14 作者:Felipe Cucker  出版社:Cambridge Univ Pr  裝訂:精裝
The goal of learning theory is to approximate a function from sample values. To attain this goal learning theory draws on a variety of diverse subjects, specifically statistics, approximation theory, and algorithmics. Ideas from all these areas blended to form a subject whose many successful applications have triggered a rapid growth during the last two decades. This is the first book to give a general overview of the theoretical foundations of the subject emphasizing the approximation theory, while still giving a balanced overview. It is based on courses taught by the authors, and is reasonably self-contained so will appeal to a broad spectrum of researchers in learning theory and adjacent fields. It will also serve as an introduction for graduate students and others entering the field, who wish to see how the problems raised in learning theory relate to other disciplines.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Chemotherapeutic Targets in Parasites:Contemporary Strategies
90 折
出版日:2005/08/25 作者:Tag E. Mansour  出版社:Cambridge Univ Pr  裝訂:平裝
Parasitic infections are the most prevalent of human diseases, and researchers continue to face the challenge of designing drugs to successfully counteract them. Chemotherapeutic Targets in Parasites analyzes the critical metabolic reactions and structural features essential for parasite survival, and advocates the latest molecular strategies with which to identify effective antiparasitic agents. An introduction to the early development of parasite chemotherapy is followed by an overview of biophysical techniques and genomic and proteomic analysis. Several chapters are devoted to specific types of chemotherapeutic agents and their targets in malaria, trypanosomes, leishmania and amitochondrial protists. Chapters on helminths include metabolic, neuromuscular, microtubular and tegumental targets. Emphasized throughout is the design of more selective and less toxic drugs than in the past. This book will be especially relevant to medical and clinical researchers and to graduate students in
優惠價: 9 1754
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出版日:2005/02/24 作者:Enzo Olivieri  出版社:Cambridge Univ Pr  裝訂:精裝
The book provides a general introduction to the theory of large deviations and a wide overview of the metastable behaviour of stochastic dynamics. With only minimal prerequisites, the book covers all the main results and brings the reader to the most recent developments. Particular emphasis is given to the fundamental Freidlin-Wentzell results on small random perturbations of dynamical systems. Metastability is first described on physical grounds, following which more rigorous approaches to its description are developed. Many relevant examples are considered from the point of view of the so-called pathwise approach. The first part of the book develops the relevant tools including the theory of large deviations which are then used to provide a physically relevant dynamical description of metastability. Written to be accessible to graduate students, this book provides an excellent route into contemporary research.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2005/02/03 作者:Fiona Simpson  出版社:Cambridge Univ Pr  裝訂:精裝
The magnetotelluric (MT) method, a technique for probing the electrical conductivity structure of the Earth, is increasingly used both in applied geophysics and in basic research. This book, first published in 2005, goes into detail on practical aspects of applying the MT technique. Beginning with the basic principles of electromagnetic induction in the Earth, this introduction to magnetotellurics aims to guide students and researchers in geophysics and other areas of Earth science through the practical aspects of the MT method: from planning a field campaign, through data processing and modelling, to tectonic and geodynamic interpretation. The book will be of use to graduate-level students and researchers who are embarking on a research project involving MT; to lecturers preparing courses on MT; and to geoscientists involved in multi-disciplinary research projects who wish to incorporate MT results in their interpretations.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2002/11/14 作者:Tag E. Mansour  出版社:Cambridge Univ Pr  裝訂:精裝
Parasitic infections are the most prevalent of human diseases, and researchers continue to face the challenge of designing drugs to successfully counteract them. Chemotherapeutic Targets in Parasites analyzes the critical metabolic reactions and structural features essential for parasite survival, and advocates the latest molecular strategies with which to identify effective antiparasitic agents. An introduction to the early development of parasite chemotherapy is followed by an overview of biophysical techniques and genomic and proteomic analysis. Several chapters are devoted to specific types of chemotherapeutic agents and their targets in malaria, trypanosomes, leishmania and amitochondrial protists. Chapters on helminths include metabolic, neuromuscular, microtubular and tegumental targets. Emphasized throughout is the design of more selective and less toxic drugs than in the past. This book will be especially relevant to medical and clinical researchers and to graduate students in
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
The Early Horn
90 折
出版日:2000/08/01 作者:John Humphries  出版社:Cambridge Univ Pr  裝訂:平裝
This introduction to the early horn provides a historical account of the instrument's development during the eighteenth and nineteenth centuries as well as a practical guide to playing techniques and principles of interpretation. The book aims to help performers to play in an historically appropriate style and to guide listeners towards a clearer understanding of the issues which affected the way the horn was played during the period. It includes chapters on the historical background of the instrument, its design and development, and choice of instrument today. A series of case studies which include the music of Bach, Haydn, Mozart, Beethoven, Schubert, Schumann and Brahms, will help performers to make a well-grounded, period interpretation of major works from the horn repertoire. Complemented by an extensive bibliography, this accessible guide will appeal to players of all levels.
優惠價: 9 1403
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The State and International Relations
90 折
出版日:2000/04/27 作者:John M. Hobson  出版社:Cambridge Univ Pr  裝訂:精裝
This book, first published in 2000, provides students with an overview of the main theories of the state found in International Relations. Many International Relation scholars are proclaiming the state to be 'dead', while others lament the lack of an adequate theory of the state in International Relations. John Hobson seeks to resolve this confusion by introducing readers to state theory, arguing that existing theories of the state are limited, and proposing a framework based around the 'agent-structure' debate. The book surveys realist, liberal, Marxist, constructivist and neo-Weberian approaches to the state, and places each perspective's view of the state in relation to its theory of International Relations as a whole. It offers readers a unique introduction to state theory in International Relations, and will be of interest to students and scholars of sociology and politics, as well as International Relations.
優惠價: 9 3042
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Global Trade Analysis:Modeling and Applications
90 折
出版日:1999/01/13 作者:Thomas W. Hertel  出版社:Cambridge Univ Pr  裝訂:平裝
This book, drawn from the Global Trade Analysis Project (GTAP), aims to help readers conduct quantitative analysis of international trade issues in an economy-wide framework. In addition to providing a succinct introduction to the GTAP modelling framework and data base, this book contains seven of the most refined GTAP applications undertaken to date, covering topics ranging from trade policy to the global implications of environmental policies, factor accumulation and technological change. The authors of the applications are representative of the broader group of GTAP users. Some are academics, while others are professional economists in national and international agencies. All of their studies can be independently replicated by the reader through accessing software and files via the Internet. Readers can also explore the sensitivity of results to varying assumptions and use the applications to launch independent research projects.
優惠價: 9 2105
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Ion Channels: Molecules in Action
90 折
出版日:1996/08/13 作者:David J. Aidley  出版社:Cambridge Univ Pr  裝訂:平裝
Ion channels are crucial components of living cells. Situated in the cell's membranes. they allow particular ions to pass from one side of the membrane to the other. In recent years the patch clamp technique has allowed the activity of individual channels to be measured, and recombinant DNA technology has led to fascinating detail on their structure. Together, these technical advances have produced a great flowering of knowledge and understanding about the subject, itself leading to further breakthroughs in science and medicine. Ion Channels provides an introduction to this scientific endeavour. It emphasises the molecular structure of channels as determined by gene cloning technology. This knowledge illuminates discussions of the permeability and selectivity of channels, their gating and modulation, their responses to drugs and toxins and the human diseases caused when they do not function properly.
優惠價: 9 2749
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出版日:1995/10/26 作者:Christian Gourieroux  出版社:Cambridge Univ Pr  裝訂:平裝
This two-volume set aims to present as completely as possible the methods of statistical inference with special reference to their economic applications. The reader will find a description not only of the classical concepts and results of mathematical statistics, but also of concepts and methods recently developed for the specific needs of econometrics. The authors have sought to avoid an overly technical presentation and go to some lengths to encourage an intuitive understanding of the results by providing numerous examples throughout. The breadth of approaches and the extensive coverage of the two volumes provide for a thorough and entirely self-contained course in modern econometrics. Volume 1 provides an introduction to general concepts and methods in statistics and econometrics, and goes on to cover estimation and prediction. Volume 2 focuses on testing, confidence regions, model selection, and asymptotic theory.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:1995/10/26 作者:Christian Gourieroux  出版社:Cambridge Univ Pr  裝訂:精裝
This two-volume work aims to present as completely as possible the methods of statistical inference with special reference to their economic applications. The reader will find a description not only of the classical concepts and results of mathematical statistics, but also of concepts and methods recently developed for the specific needs of econometrics. The authors have sought to avoid an overly technical presentation and go to some lengths to encourage an intuitive understanding of the results by providing numerous examples throughout. The breadth of approaches and the extensive coverage of the two volumes provide for a thorough and entirely self-contained course in modern econometrics. Volume 1 provides an introduction to general concepts and methods in statistics and econometrics, and goes on to cover estimation and prediction. Volume 2 focuses on testing, confidence regions, model selection, and asymptotic theory.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Statistics and Econometric Models:VOLUME2
90 折
出版日:1995/10/26 作者:Christian Gourieroux  出版社:Cambridge Univ Pr  裝訂:平裝
This two-volume work aims to present as completely as possible the methods of statistical inference with special reference to their economic applications. The reader will find a description not only of the classical concepts and results of mathematical statistics, but also of concepts and methods recently developed for the specific needs of econometrics. The authors have sought to avoid an overly technical presentation and go to some lengths to encourage an intuitive understanding of the results by providing numerous examples throughout. The breadth of approaches and the extensive coverage of the two volumes provide for a thorough and entirely self-contained course in modern econometrics. Volume 1 provides an introduction to general concepts and methods in statistics and econometrics, and goes on to cover estimation and prediction. Volume 2 focuses on testing, confidence regions, model selection, and asymptotic theory.
優惠價: 9 3275
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Biology of Behaviour:Mechanisms, functions and applications
90 折
出版日:1981/11/26 作者:D. M. Broom  出版社:Cambridge Univ Pr  裝訂:平裝
First published in 1981, this book is an introduction to studies of the behaviour of a wide variety of animals including man, farm animals and pest species. The approach is ethological and much reference is made to detailed description of behaviour and to biological function, although there is extensive reference to physiology, brain mechanisms and relevant psychological research. Ideas from sociobiology, motivation and learning studies are emphasised. There is, therefore, very broad coverage of the role of behaviour in all aspects of life. Another novel feature is the extensive reference to applied aspects of behaviour, particularly its importance to the production of farm animals and the control of agricultural and medical pests. The book is intelligible to the educated layman but it deals with some complex ideas. It is an adequate text for all requirements in this area for most undergraduates.
優惠價: 9 1754
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Contemporary Marketing 20/e AE
滿額折
出版日:2026/01/01 作者:Boone; Kurtz  出版社:滄海  裝訂:平裝
Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.
定價:1480 元
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Electricity: Energy in Action (Science Comics)
滿額折
出版日:2023/05/23 作者:Andy Hirsch  出版社:First Second  裝訂:平裝
Get a charge out of Science Comics: Electricity, the next volume of First Second's middle grade nonfiction series!Every volume of Science Comics offers a complete introduction to a particular topic—dinosaurs, the solar system, volcanoes, bats, robots, and more. Whether you're a fourth grader doing a natural science unit at school or a thirty year-old with a secret passion for airplanes, these books are for you!From simple circuits to giant grids, fossil fuel power plants to wind farms, electricity keeps the world running. In Science Comics: Electricity, you’ll discover where electricity comes from, why lightning suddenly strikes, and how we’ve harnessed it all to turn the lights on in your room. Ready for action? Get energized with electricity!
優惠價: 79 420
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OK Tarot
滿額折
出版日:2022/09/20 作者:Adam J. Kurtz  出版社:Tarcherperigree  裝訂:盒裝
An inclusive and minimal tarot deck that’s open to interpretationThe hand-drawn and very pink OK Tarot deck features simple illustrations of the major and minor arcana by artist and author Adam J. Kurtz. Created for beginners and enthusiasts alike, this deck brings a sense of playful lightness to your readings and will help spark conversations and spiritual connection (with others and within yourself). The sturdy lidded box holds 78 standard cards and a 48-page introduction booklet with interpretation guide for each symbol, along with two bonus stickers. Brimming with hope and good energy, this deck avoids depictions of race, religion, or gender to help YOU focus your intention, find clarity, and remember that even if things aren’t perfect, they’re still going to be OK.
優惠價: 79 660
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Marcel's Masterpiece: How a Toilet Shaped the History of Art
滿額折
出版日:2022/08/23 作者:Jeff Mack  出版社:HENRY HOLT  裝訂:精裝
An engaging, kid-friendly introduction to artist Marcel Duchamp and how he turned a toilet into a famous work of art. This is the story of Marcel Duchamp and how the Dada art movement changed the way people thought about what art could be, and what could be art. From drawing a moustache on the Mona Lisa to attaching a bicycle wheel to a stool, Duchamp's work challenged long-held notions of art and how it should be made. People were amused, confused, and sometimes offended, and that was just the way Marcel Duchamp liked it. With Marcel's Masterpiece, Jeff Mack explores Duchamp's most famous provocation, and asks readers to ponder the ideas that help us see the world in new and interesting ways.
優惠價: 79 600
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Statistical Methods for Climate Scientists
90 折
出版日:2021/12/31 作者:Timothy DelSole  出版社:Cambridge Univ Pr  裝訂:精裝
A comprehensive introduction to the most commonly used statistical methods relevant in atmospheric, oceanic and climate sciences. Each method is described step-by-step using plain language, and illustrated with concrete examples, with relevant statistical and scientific concepts explained as needed. Particular attention is paid to nuances and pitfalls, with sufficient detail to enable the reader to write relevant code. Topics covered include hypothesis testing, time series analysis, linear regression, data assimilation, extreme value analysis, Principal Component Analysis, Canonical Correlation Analysis, Predictable Component Analysis, and Covariance Discriminant Analysis. The specific statistical challenges that arise in climate applications are also discussed, including model selection problems associated with Canonical Correlation Analysis, Predictable Component Analysis, and Covariance Discriminant Analysis. Requiring no previous background in statistics, this is a highly accessibl
優惠價: 9 3078
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The Golden Age of British Short Stories 1890-1914
滿額折
出版日:2021/06/24 作者:Hensher; Philip  出版社:Penguin Books Ltd  裝訂:平裝
'Excellent, entertaining and ingenious ... from Oscar Wilde to Arthur Conan Doyle, this fine anthology celebrates one of the richest moments in Britain's literary history'Sunday TimesThe quarter century between 1890 and the outbreak of the First World War saw an extraordinary boom in the popularity and quality of short stories in Britain, fuelled by a large, eager new magazine readership. The great writers of the age produced some of their finest work, and literary genres - the ghost story, science fiction - took shape. This richly varied, endlessly entertaining anthology brings together authors from Katherine Mansfield to Rudyard Kipling, James Joyce to Saki, H. G. Wells to Rebecca West. It celebrates a teeming, innovative world of literary achievement.Edited with an introduction by Philip Hensher
優惠價: 79 564
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Luna Loves Art
滿額折
出版日:2021/04/01 作者:Joseph Coelho; Fiona Lumbers  出版社:Andersen Press UK  裝訂:平裝
"Luna Loves Art offers [the comfort that] not all families look the same - and that is a great message to celebrate." Laura DockrillAt the gallery, Luna is transfixed by the famous art, but her classmate Finn doesn't seem to want to be there at all. Finn's family doesn't look like the one in Henry Moore's 'Family Group' sculpture, but then neither does Luna's. Maybe all Finn needs is a friend.Join Luna and Finn at the Art Gallery and step inside famous works of art by Van Gogh, Damien Hirst, Henri Matisse, Andy Warhol and many more! Can you spot all the art? Created by award-winning poet Joseph Coelho, this book follows Luna Loves Library Day as an introduction to different types of family.
優惠價: 79 347
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出版日:2020/12/31 作者:Stephen Bottomley  出版社:Cambridge Univ Pr  裝訂:平裝
Contemporary Australian Corporate Law is a highly-regarded introduction to corporate law in Australia that provides an authoritative, contextual and critical analysis of the law governing Australian corporations and financial markets. It explores the rules, principles, doctrines and policies that constitute corporate law in Australia within their legal, social, economic and political contexts. Clearly and precisely written, this edition has been thoroughly updated and refined to reflect current Australian corporate law, including recent case law, changes to the Corporations Act 2001 and the impact on the corporate sector of the Financial Services Royal Commission. Written by leading legal scholars, Contemporary Australian Corporate Law will assist students to develop a critically informed understanding of corporate law and the role of corporations in contemporary society.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2019/07/31 作者:Rose Brock  出版社:Libraries Unlimited Inc  裝訂:平裝
Taking a genre approach, this overview of young adult literature shows new librarians and library science students the criteria to use for selecting quality books, including recommended titles.• Provides unbiased, authoritative guidance for finding recommended classic and recent titles by genre• Presents an excellent introduction to the field of young adult literature for undergraduate and graduate students who intend to be public or school librarians and for librarians who are new to working with young adults • Focuses on timely topics such as diverse books, LGBTQ+ selections, the role of book formats, and the relevance of librarians serving teen populations • Provides updated information on audio and e-books, accessible books, and graphic novels• Shows how YALSA and AASL standards and competencies can be demonstrated
定價:3900 元
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Daily Life in Ancient China
滿額折
出版日:2018/06/30 作者:Mu-chou Poo  出版社:Cambridge Univ Pr  裝訂:平裝
In this volume, Mu-chou Poo offers a new overview of daily life in ancient China. Synthesizing a range of textual and archaeological materials, he brings a thematic approach to the topic that enables a multi-faceted understanding of the ideological, economical, legal, social, and emotional aspects of life in ancient China. The volume focuses on the Han period and examines key topics such as government organization and elite ideology, urban and country life, practical technology, leisure and festivity, and death and burial customs. Written in clear and engaging prose, this volume serves as a useful introduction to the culture and society of ancient China. It also enables students to better understand the construction of history and to reflect critically on the nature of historical writing.
優惠價: 9 1462
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出版日:2018/06/30 作者:Mu-chou Poo  出版社:Cambridge Univ Pr  裝訂:精裝
In this volume, Mu-chou Poo offers a new overview of daily life in ancient China. Synthesizing a range of textual and archaeological materials, he brings a thematic approach to the topic that enables a multi-faceted understanding of the ideological, economical, legal, social, and emotional aspects of life in ancient China. The volume focuses on the Han period and examines key topics such as government organization and elite ideology, urban and country life, practical technology, leisure and festivity, and death and burial customs. Written in clear and engaging prose, this volume serves as a useful introduction to the culture and society of ancient China. It also enables students to better understand the construction of history and to reflect critically on the nature of historical writing.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Julius Caesar
滿額折
出版日:2017/09/30 作者:William Shakespeare  出版社:Cambridge Univ Pr  裝訂:平裝
This revised edition preserves the play text as it was edited by Marvin Spevack for the 1988 first edition. Jeremy Lopez's new introduction provides a detailed discussion of Julius Caesar's strange and innovative form by focusing on the interpretive challenges the play has presented to audiences, scholars and theatre companies from Shakespeare's time to our own. The textual commentary has been revised and updated with an eye, and an ear, to the contemporary student reader, and the list of further reading has been updated to reflect the latest developments in Shakespearean criticism. Like the first edition, this edition concludes with an appendix containing relevant excerpts from Shakespeare's main source, Plutarch's histories of the lives of Caesar and Brutus as translated by Sir Thomas North in 1579.
優惠價: 9 584
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Julius Caesar
滿額折
出版日:2017/09/30 作者:William Shakespeare  出版社:Cambridge Univ Pr  裝訂:精裝
This revised edition preserves the play text as it was edited by Marvin Spevack for the 1988 first edition. Jeremy Lopez's new introduction provides a detailed discussion of Julius Caesar's strange and innovative form by focusing on the interpretive challenges the play has presented to audiences, scholars and theatre companies from Shakespeare's time to our own. The textual commentary has been revised and updated with an eye, and an ear, to the contemporary student reader, and the list of further reading has been updated to reflect the latest developments in Shakespearean criticism. Like the first edition, this edition concludes with an appendix containing relevant excerpts from Shakespeare's main source, Plutarch's histories of the lives of Caesar and Brutus as translated by Sir Thomas North in 1579.
優惠價: 9 3217
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Designing Outside the Box: landscape seeing by doing
滿額折
出版日:2017/09/13 作者:David Kiss  出版社:Lulu.Com  裝訂:平裝
To all design students, landscapers, and garden designers of all stripes with any special curiosity in the 'why' behind landscape design and 'how' it relates to the world, Designing Outside the Box is your book. It offers a solid, clear, non-academic introduction and overview to the practice of making special places possible. Many books on creating the built landscape typically fall into one of two broad categories: 1. step-by-step guides to landscape design practice, or 2. deep-rooted intellectual exercises in landscape design theory. Designing Outside the Box bridges the divide between theory and practice. Jargon is minimal. The prose and examples are relatable. Analogies propel the message. Theory connects with reality in how people look at the landscape.
定價:1374 元
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Probability and Computing ― Randomization and Probabilistic Techniques in Algorithms and Data Analysis
滿額折
出版日:2016/12/31 作者:Michael Mitzenmacher  出版社:Cambridge Univ Pr  裝訂:精裝
Greatly expanded, this new edition requires only an elementary background in discrete mathematics and offers a comprehensive introduction to the role of randomization and probabilistic techniques in modern computer science. Newly added chapters and sections cover topics including normal distributions, sample complexity, VC dimension, Rademacher complexity, power laws and related distributions, cuckoo hashing, and the Lovasz Local Lemma. Material relevant to machine learning and big data analysis enables students to learn modern techniques and applications. Among the many new exercises and examples are programming-related exercises that provide students with excellent training in solving relevant problems. This book provides an indispensable teaching tool to accompany a one- or two-semester course for advanced undergraduate students in computer science and applied mathematics.
優惠價: 9 2807
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Fractals in Probability and Analysis
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出版日:2016/12/03 作者:Christopher J. Bishop  出版社:Cambridge Univ Pr  裝訂:精裝
This is a mathematically rigorous introduction to fractals which emphasizes examples and fundamental ideas. Building up from basic techniques of geometric measure theory and probability, central topics such as Hausdorff dimension, self-similar sets and Brownian motion are introduced, as are more specialized topics, including Kakeya sets, capacity, percolation on trees and the traveling salesman theorem. The broad range of techniques presented enables key ideas to be highlighted, without the distraction of excessive technicalities. The authors incorporate some novel proofs which are simpler than those available elsewhere. Where possible, chapters are designed to be read independently so the book can be used to teach a variety of courses, with the clear structure offering students an accessible route into the topic.
優惠價: 9 3392
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Social Issues of Advertising(電子書)
出版日:2016/12/01 作者:Kara Chan  出版社:CityUniversityofHongKongPress  裝訂:電子書
Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.
優惠價: 7 641
出版日:2016/03/20 作者:Linda A. Kinnahan  出版社:Cambridge Univ Pr  裝訂:精裝
A History of Twentieth-Century American Women's Poetry explores the genealogy of modern American verse by women from the early twentieth century to the millennium. Beginning with an extensive introduction that charts important theoretical contributions to the field, this History includes wide-ranging essays that illuminate the legacy of American women poets. Organized thematically, these essays survey the multilayered verse of such diverse poets as Edna St Vincent Millay, Marianne Moore, Anne Sexton, Adrienne Rich, and Audre Lorde. Written by a host of leading scholars, this History also devotes special attention to the lasting significance of feminist literary criticism. This book is of pivotal importance to the development of women's poetry in America and will serve as an invaluable reference for specialists and students alike.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Atmospheric Boundary Layer ─ Integrating Air Chemistry and Land Interactions
滿額折
出版日:2015/04/30 作者:Jordi Vilà-Guerau de Arellano  出版社:Cambridge Univ Pr  裝訂:精裝
Based on more than twenty years of research and lecturing, Jordi Vilà-Guerau de Arellano and his team's textbook provides an excellent introduction to the interactions between the atmosphere and the land for advanced undergraduate and graduate students and a reference text for researchers in atmospheric physics and chemistry, hydrology, and plant physiology. The combination of the book, which provides the essential theoretical concepts, and the associated interactive Chemistry Land-surface Atmosphere Soil Slab (CLASS) software, which provides hands-on practical exercises and allows students to design their own numerical experiments, will prove invaluable for learning about many aspects of the soil-vegetation-atmosphere system. This book has a modular and flexible structure, allowing instructors to accommodate it to their own learning-outcome needs.
優惠價: 9 3217
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LTvy Processes and Infinitely Divisible Distributions
滿額折
出版日:2013/12/23 作者:Ken-iti Sato  出版社:Cambridge Univ Pr  裝訂:平裝
Lévy processes are rich mathematical objects and constitute perhaps the most basic class of stochastic processes with a continuous time parameter. This book is intended to provide the reader with comprehensive basic knowledge of Lévy processes, and at the same time serve as an introduction to stochastic processes in general. No specialist knowledge is assumed and proofs are given in detail. Systematic study is made of stable and semi-stable processes, and the author gives special emphasis to the correspondence between Lévy processes and infinitely divisible distributions. All serious students of random phenomena will find that this book has much to offer. Now in paperback, this corrected edition contains a brand new supplement discussing relevant developments in the area since the book's initial publication.
優惠價: 9 3568
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The Philosophy of Gottlob Frege
90 折
出版日:2010/10/31 作者:Richard L. Mendelsohn  出版社:Cambridge Univ Pr  裝訂:平裝
This analysis of Frege's views on language and metaphysics in On Sense and Reference, arguably one of the most important philosophical essays of the past hundred years, provides a thorough introduction to the functiorgument analysis and applies Frege's technique to the central notions of predication, identity, existence and truth. Of particular interest is the analysis of the Paradox of Identity and a discussion of three solutions: the little-known Begriffsschrift solution, the sense/reference solution, and Russell's 'On Denoting' solution. Russell's views wend their way through the work, serving as a foil to Frege. Appendices give the proofs of the first 68 propositions of Begriffsschrift in modern notation. This book will be of interest to students and professionals in philosophy and linguistics.
優惠價: 9 1988
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Early Romanticism and Religious Dissent
90 折
出版日:2010/06/10 作者:Daniel E. White  出版社:Cambridge Univ Pr  裝訂:平裝
Religious diversity and ferment characterize the period that gave rise to Romanticism in England. It is generally known that many individuals who contributed to the new literatures of the late eighteenth century came from Dissenting backgrounds, but we nonetheless often underestimate the full significance of nonconformist beliefs and practices during this period. Daniel White provides a clear and useful introduction to Dissenting communities, focusing on Anna Barbauld and her familial network of heterodox 'liberal' Dissenters whose religious, literary, educational, political, and economic activities shaped the public culture of early Romanticism in England. He goes on to analyze the roles of nonconformity within the lives and writings of William Godwin, Mary Wollstonecraft, Samuel Taylor Coleridge, and Robert Southey, offering a Dissenting genealogy of the Romantic movement.
優惠價: 9 1754
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Smoothness, Regularity and Complete Intersection
90 折
出版日:2010/06/07 作者:Javier Majadas  出版社:Cambridge Univ Pr  裝訂:平裝
Written to complement standard texts on commutative algebra, this short book gives complete and relatively easy proofs of important results, including the standard results involving localisation of formal smoothness (M. André) and localisation of complete intersections (L. Avramov), some important results of D. Popescu and André on regular homomorphisms, and some results from A. Grothendieck's EGA on smooth homomorphisms. The authors make extensive use of the André–Quillen homology of commutative algebras, but only up to dimension 2, which is easy to construct, and they deliberately avoid using simplicial methods. The book also serves as an accessible introduction to some advanced topics and techniques. The only prerequisites are a basic course in commutative algebra and the first definitions in homological algebra.
優惠價: 9 1988
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出版日:2009/12/14 作者:Wojciech Fundamenski  出版社:Cambridge Univ Pr  裝訂:精裝
Nuclear fusion research is entering a new phase, in which power exhaust will play a vital role. This book presents a complete and up-to-date summary of this emerging field of research in fusion plasmas, focusing on the leading tokamak concept. Emphasis is placed on rigorous theoretical development, supplemented by numerical simulations, which are used to explain and quantify a range of experimental observations. The text offers a self-contained introduction to power exhaust, and deals in detail with both edge plasma turbulence and edge localized modes, providing the necessary background to understand these important, yet complicated phenomena. Combining an in-depth overview with an instructive development of concepts, this is an invaluable resource for academic researchers and graduate students in plasma physics.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
D. H. Lawrence's Non-Fiction:Art, Thought and Genre
90 折
出版日:2009/07/23 作者:David Ellis  出版社:Cambridge Univ Pr  裝訂:平裝
This is the first book devoted entirely to Lawrence's nonfictional writings. It focuses on a selection of representative texts, each of which is placed in an appropriate literary or historical context. These include the 'Study of Thomas Hardy', the two books about the Unconscious, the travel-writing - primarily Twilight in Italy and Sea and Sardinia - the largely autobiographical 'Introduction to Memoirs of the Foreign Legion by M. M' and the late 'thoughts in verse' called Pansies. David Ellis and Howard Mills challenge the automatic relegation to secondary status suffered by these works in the past and suggest a radical reassessment of Lawrence's literary profile of how his writings relate to one another and of where his greatest power and originality lie.
優惠價: 9 1520
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Lambda-calculus, Combinators and Functional Programming
90 折
出版日:2009/06/25 作者:G. E. Revesz  出版社:Cambridge Univ Pr  裝訂:平裝
Originally published in 1988, this book presents an introduction to lambda-calculus and combinators without getting lost in the details of mathematical aspects of their theory. Lambda-calculus is treated here as a functional language and its relevance to computer science is clearly demonstrated. The main purpose of the book is to provide computer science students and researchers with a firm background in lambda-calculus and combinators and show the applicabillity of these theories to functional programming. The presentation of the material is self-contained. It can be used as a primary text for a course on functional programming. It can also be used as a supplementary text for courses on the structure and implementation of programming languages, theory of computing, or semantics of programming languages.
優惠價: 9 2632
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