Management Development

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementatio

This volume is a compendium of research, applications, and issues on performance measurement and criterion development. Performance measurement plays a key role in human resource management and produ

Economics brings powerful insights to water management, but most water professionals receive limited training in it. This text offers a comprehensive development of water resource economics that is a

Praise for Credit Risk Scorecards "Scorecard development is important to retail financial services in terms of credit risk management, Basel II compliance, and marketing of credit products. Credit Ri

Illustrated with dozens of real-life examples, this guide for business leaders introduces seven techniques for mastering time. The focus is on the development of an intuitive sense of timing known as

This book provides a comprehensive economic assessment of institutional investment. It charts the development and performance of the asset management industry and analyzes the implications of rising

The fast paced world of human resources (HR) management, development, and utilization requires HR professionals to fill many roles and speak many "languages." The Human Resources Glossary an

Since 1978, the Ocean Yearbook has published original, peer-reviewed articles and reference materials for students and practitioners of international law, ocean development, coastal zone management, f

在資訊流與市場變動劇烈的時代，《Sixty Trends in Sixty Minutes》為企業提供快速洞察未來的指南。作者 Sam Hill 以簡潔筆法歸納六十個將影響行銷與品牌發展的主要趨勢，說明如何區辨短期風潮與深層變革。書中探討都市化、全球網絡、人口結構與消費心理的變化，並提供領導者實用工具，協助團隊舉辦趨勢分析工作坊。全書視野開闊、語氣務實，適合企業決策者、行銷主管與創新從業者閱讀。A showcase of the sixty trends that will have the biggest impact on business in the next decadeIn Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives. With these valuable insights in hand, business leaders will learn how to differentiate their product on

Poverty reduction has come to be proclaimed as the core function of international development agencies, including the World Bank. This book focuses on a notion, borrowed from public sector management

Larry Ellison, the founder, president, and CEO of software development company Oracle, is notorious for his aggressive business tactics and flamboyant lifestyle. Drawing upon interviews with his colle

Steinbock (researcher, Columbia Business School Institute for Tele-Information) traces the development of the Finnish Nokia Corporation, from its obscure origins to its current status as a global powe

A critical issue in research and development (R&D) management is the structure and use of evaluative efforts for R&D programs. The book introduces the different methods that may be used in R&a

This contributed volume explores the management of intergovernmental relations--policies and networks. The book is a response to the growing need for concrete information on the development and use of

Mello draws on years of experience in product development, hardware engineering, software development, and marketing, in creating this text for executives and new-product professionals. She presents

Bean and Radford (consultants in marketing and development) argue that many new products fail because companies lack a reliable process for creating and marketing them. In this book, they offer a met

摘要 自來水水質水量保護區的劃設有其保護水資源的積極意義，惟其落實有賴當地居民的共同配合。為落實保護區水源保育，並結合地方產業發展，推動兼具「生產、生活、生態」與集水區共生之環境發展，本計畫融入民眾參與及社區營造精神，加入LID（Low Impact Development）、BMPs(Best Management Practices)、雨水貯留、省水器材等保育措施之元素，希望透過「社區營造」過