Packet Guide to Core Network Protocols

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from:1.Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the e

How hacking cultures drive contemporary capitalism and the future of innovation.In Resistance to the Current, Johan Söderberg and Maxigas examine four historical case studies of hacker movements and their role in shaping the twenty-first-century’s network society. Based on decades of field work and analysis, this intervention into current debates situates an exploding variety of hacking practices within the contradictions of capitalism. Depoliticized accounts of computing cultures and collaborative production miss their core driver, write Söderberg and Maxigas: the articulation of critique and its recuperation into innovations. Drawing on accounts of building, developing, and running community wireless networks, 3D printers, hackerspaces, and chat protocols, the authors develop a theoretical framework of critique and recuperation to examine how hackers―who have long held a reputation for being underground rebels―transform their outputs from communal, underground experiments to commerci

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on soc

A comprehensive introduction and teaching resource for state-of-the-art Qualitative Comparative Analysis (QCA) using R software. This guide facilitates the efficient teaching, independent learning, and use of QCA with the best available software, reducing the time and effort required when encountering not just the logic of a new method, but also new software. With its applied and practical focus, the book offers a genuinely simple and intuitive resource for implementing the most complete protocol of QCA. To make the lives of students, teachers, researchers, and practitioners as easy as possible, the book includes learning goals, core points, empirical examples, and tips for good practices. The freely available online material provides a rich body of additional resources to aid users in their learning process. Beyond performing core analyses with the R package QCA, the book also facilitates a close integration with the R package SetMethods allowing for a host of additional protocols for

A comprehensive introduction and teaching resource for state-of-the-art Qualitative Comparative Analysis (QCA) using R software. This guide facilitates the efficient teaching, independent learning, and use of QCA with the best available software, reducing the time and effort required when encountering not just the logic of a new method, but also new software. With its applied and practical focus, the book offers a genuinely simple and intuitive resource for implementing the most complete protocol of QCA. To make the lives of students, teachers, researchers, and practitioners as easy as possible, the book includes learning goals, core points, empirical examples, and tips for good practices. The freely available online material provides a rich body of additional resources to aid users in their learning process. Beyond performing core analyses with the R package QCA, the book also facilitates a close integration with the R package SetMethods allowing for a host of additional protocols for

This book is a practical guide to all aspects of modern journalism for anyone seeking to study for the National Council for the Training of Journalists (NCTJ) Diploma in Journalism and become a qualified journalist in the UK.Written in collaboration with the NCTJ, Essential Journalism outlines everything you need to know about the journalism industry today, from its ethical framework to its practice across print, television, radio, online and social media. It looks at the core principles and the skills that are required of journalists across all platforms, helping students develop an overall understanding of the business and examining the application and adaptation of traditional best practice to the demands of the digital age. This is a unique one-stop shop for anyone who wants to understand the nature and purpose of journalism, and how it is changing and evolving in today’s digital newsrooms.This book is a core resource for journalism trainees and undergraduates, as well as for seaso

The System of Ethics was published at the height of Fichte's academic career and marks the culmination of his philosophical development in Jena. Much more than a treatise on ethics narrowly construed, the System of Ethics presents a unified synthesis of Fichte's core philosophical ideas, including the principle I-hood, self-activity and self-consciousness, and also contains his most detailed treatment of action and agency. This volume brings together an international group of leading scholars on Fichte, and is the first of its kind in English to offer critical and interpretive perspectives on this work, covering topics such as normativity, belief, justification, desire, duty, and the ethical life. It will be an essential guide for scholars wanting to deepen their understanding of Fichte's ethical thought, as well as for those interested in the history of ethics more broadly.

Written by the founder of the Father Resource Network, this is the guidebook every divorced dad needs to perfect his new job of co-parenting with his former spouse and strengthen his connection with h

Journal publication and grant writing are two core professional skills for new scholars today. However, systematic training is not typically offered in graduate programs worldwide. This book equips readers with the current scientific knowledge by providing a concise introduction to the science of journal article publication. The overall structure generally matches the curriculum of a graduate course and each chapter features a learning sequence based on Daniel Kahneman's intuitive judgement theory. The volume analyzes the intuitive thoughts of new authors from a variety of countries, uses over fifty real-life cases, and focuses on core concepts from nearly 100 research articles. It provides scientific advice for new authors, junior researchers, and graduate students to publish their scholarly work and advance their academic careers.

Journal publication and grant writing are two core professional skills for new scholars today. However, systematic training is not typically offered in graduate programs worldwide. This book equips readers with the current scientific knowledge by providing a concise introduction to the science of journal article publication. The overall structure generally matches the curriculum of a graduate course and each chapter features a learning sequence based on Daniel Kahneman's intuitive judgement theory. The volume analyzes the intuitive thoughts of new authors from a variety of countries, uses over fifty real-life cases, and focuses on core concepts from nearly 100 research articles. It provides scientific advice for new authors, junior researchers, and graduate students to publish their scholarly work and advance their academic careers.

A handy, pocket-sized guide to the best of Havana, plus daytrips further afield. Facing the Atlantic with its Spanish colonial core, wedding-cake mansions, Art Deco towers and preserved-1950s hotels,

This book teaches systematic analysis of Abdominal X Rays. The reader is asked to interpret the X-ray before turning over the page to reveal a model report accompanied by a fully colour annotated vers

This book concisely summarises non-neoplastic gastrointestinal (GI) pathology and provides histopathologists aiming to refresh or expand their knowledge with a practical approach to the interpretation of biopsies. It focuses on GI biopsies, but also covers the pathology of resections and other organs where appropriate. The editor and contributors bring their expertise as practicing diagnostic pathologists across Europe and the US. Examples of topics include inflammatory bowel disease, infections, vascular disorders, and inflammatory conditions specific to various anatomical sites. Fact sheets, practice points and tables facilitate rapid assimilation of information and enhance the reader's experience, and with additional access to the full online version, including expandable images on Cambridge Core, achieve accuracy every time. High-quality illustrations are also numerous, and references are relevant and reliable. This book is a practical, readable and up-to-date asset for any patholo

This book provides a self-contained introduction to the simulation of flow and transport in porous media, written by a developer of numerical methods. The reader will learn how to implement reservoir simulation models and computational algorithms in a robust and efficient manner. The book contains a large number of numerical examples, all fully equipped with online code and data, allowing the reader to reproduce results, and use them as a starting point for their own work. All of the examples in the book are based on the MATLAB Reservoir Simulation Toolbox (MRST), an open-source toolbox popular popularity in both academic institutions and the petroleum industry. The book can also be seen as a user guide to the MRST software. It will prove invaluable for researchers, professionals and advanced students using reservoir simulation methods. This title is also available as Open Access on Cambridge Core.

Find and Network with the Right ProfessionalsYou know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and

You’ve just found your new comprehensive guide to designing powerful professional learning!Full of protocols, vignettes, and case studies, this book dissects elements of professional learning, like co

In addition to the city’s big pool of tech talent and relatively low rents, what many people don’t know, is that Valencia is home to a rather robust network of accelerators, incubators, coworking spac

Student-focused and designed to enhance critical thinking, this new core textbook is mapped to early childhood degrees with a focus on seeing children in the context of the word they live in. It

Student-focused and designed to enhance critical thinking, this new core textbook is mapped to early childhood degrees with a focus on seeing children in the context of the word they live in. It

The law relating to anti-doping changes rapidly. The World Anti-Doping Code was first adopted in 2003 to provide a common set of anti-doping rules applicable across all sport worldwide. The Code has evolved and changed significantly through two major processes of review. This third edition provides essential guidance and commentary on the 2015 Code which replaces the 2009 Code. The 2015 Code contains many significant changes in the core Articles of the Code, particularly in the regime on sanctions for anti-doping rule violations, and in the amended International Standards. The text outlines how the current law has developed from anti-doping rules and principles in operation before the Code and explains the central role of the Court of Arbitration for Sport in this development and in applying the current Code. This third edition will be an important single resource for any reader working or studying in the field.

This exciting new core textbook offers a clear and practical introduction to quantitative methods, taking a project-based approach. The author’s extensive knowledge and straightforward writing style e

This book tells you everything you need to know about a trip to the planet’s core, with the proposed journey to be made using an ingenious Centre-Pod drilling vehicle. Starting with your first e

Revised and updated second edition of Multiple Sclerosis and Related Disorders: Clinical Guide to Diagnosis, Medical Management, and Rehabilitation, the only comprehensive but practical source of core

In 2014, More Than Two took the polyamory world by storm, and has sold more than 60,000 copies to date. At the core of the book was the Relationship Bill of Rights, grounded in the intertwined ideas o

R Markdown: The Definitive Guide is the first official book authored by the core R Markdown developers that provides a comprehensive and accurate reference to the R Markdown ecosystem. With R Markdown

R Markdown: The Definitive Guide is the first official book authored by the core R Markdown developers that provides a comprehensive and accurate reference to the R Markdown ecosystem. With R Markdown

A Family Systems Guide to Infidelity offers an explanatory model and concrete techniques, enabling therapists and counselors to treat the core of a couple’s relationship problems instead of merely app

A Family Systems Guide to Infidelity offers an explanatory model and concrete techniques, enabling therapists and counselors to treat the core of a couple’s relationship problems instead of merely app

Basic refraction is a foundational part of ophthalmology, and yet beginning ophthalmology residents and ophthalmic technicians are often left on their own to learn the finer points. Despite being core

John Mackey and Raj Sisodia's iconic book, Conscious Capitalism, introduced business leaders to a set of core principles--higher purpose, stakeholder integration, conscious leadership, and conscious c

This guide provides a comprehensive overview of High Performance Computing (HPC) to equip students with a full skill set including cluster setup, network selection, and a background of supercomputing

In Lead Your Tribe, Love Your Work, Piyush Patel offers an insider’s perspective on how to unify your team around a common purpose by uncovering your core values and transforming your culture.&#

Lay the foundation for a successful career in network security CCNA Security Study Guide offers comprehensive review for Exam 210-260. Packed with concise explanations of core security concepts, this

Digital Branding, second edition gives step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. This succinct handbook draws together each of the core