This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, i
Presents day traders with a systematic and rational framework for decision-making in the futures, options and equities markets. Offers complete coverage of day-trading methods including price, time an
Give life to old cane furniture as well as weaving seats and backs for new pieces. Traditional techniques and new shortcuts make caning with wicker, rattan, raw-hide, and other materials easy. Useful
A complete, accurate, and current data source on primary material tradename products for the rubber and plastic industries. This handbook gives short, easy-to-find information on over 15,000 chemical
Written by experts for experts: 27 chapters by leaders in the field cover such topics as * environmental effects * biomedical applications * mechanistic considerations * latex blends * cellulose
For the first time a vast, single-volume compendium on food science and technology that provides easy access to a wide array of useful scientific, technical and legal information, normally scattered t
In this book, Dr. Hoodbhoy, a nuclear physicist, eloquently and usefully draws attention to the plight of science and technology in the Muslim world and to the need to do something about it. The book
In this book, Dr. Hoodbhoy, a nuclear physicist, eloquently and usefully draws attention to the plight of science and technology in the Muslim world and to the need to do something about it. The book
Journalist James Haught grew up in an Appalachian farm town in the 1930's and clearly remembers the use of outdoor plumbing, kerosene lamps, handle pumps, and horses and wagons. He now does his work a
From the ancient Greek physician Agamede to physicist and chemist Marie Curie, in descriptions ranging from a single paragraph to several pages, Women in Science profiles 186 women who as patronesses,
A contemporary summary of the best space- and ground-based observations of these "cool" stars, as well as a critical assessment of the current theories for explaining a wealth of nonthermal phenomena
The first comprehensive guide to troubleshooting communications facilities, it covers all aspects of measurements and tests on data and telecommunications circuits, with emphasis on practical troubles
An engrossing, easy-to-read study, this multifaceted treatment constitutes the definitive resource on the concepts and units of the world of measurement. Topics include celestial clocks, entropy, ampe
This is a strictly no-nonsense text for professional futures and options traders. The book presents a framework that emphasizes the probabilistic nature of decision-making for trading and hedging prog
This is an edited collection of papers written between 1960 and 1967 and dealing with various aspects of science and government, with special attention to policies for the support of research. Most o
This Second Edition of the Handbook does much more than update the first edition; because the field of infancy has grown so much in recent years, and continues to grow, this volume now includes perspe
Leading contributors from both the academic and business worlds combine their theoretical and real-world interests in this comprehensive, up-to-date compendium on corporate finance. Among the topics c
An accessible, algebra-based text covering the introductory physics necessary for applied health and nursing. Presentation integrates health science applications throughout. Excellent illustrations su
Between the late Renaissance and the early nineteenth century, the ancient arts ofarchitecture were being profoundly transformed by the scientific revolution. This important book,which won the 1984 Al
The average person has a rich belief system about the thoughts and motives of people. From antiquity to the beginning of this century, Stephen Stich points out, this "folk psychology"
A comprehensive handbook for bank managers, corporate planning executives and graduate students, surveying recent fundamental changes in financial institutions and markets and analyzing their strategi
As this book makes clear, current use of data structures such as frames, scripts, and stereotypes in psychology, artificial intelligence, and all the other disciplines now grouped together as Cognitiv
The essays in this book deal broadly with the question of what form reasoning aboutlife and society can take in a culture permeated by scientific and technical modes of thought. Theyattempt to identif
Mathematician, poet, philosopher, life scientist, playwright, teacher, JacobBronowski could readily be referred to as a Renaissance Man. But in the historical context thatwould do him a disservice: he
Pierre Clastres (1934-1979) was one of the most respected political anthropologists of our time. Chronicle of the Guayaki Indians is an account of his first fieldwork in the early 1960s—an enco
This book examines the future prospects for research in the natural sciences. Are the days of scientific discovery numbered? Is there good reason to think that natural science is approaching the compl
Word Power Made Easy is a comprehensive vocabulary‑building system created by legendary grammarian Norman Lewis that provides a simple, step‑by‑step method to increase your knowledge and mastery of th
J. D. Bernal's monumental work Science in History is the first full-scale attempt to analyze the relationship between science and society throughout history, from the perfection of the first flint han
J. D. Bernal's monumental work Science in History is the first full-scale attempt to analyze the relationship between science and society throughout history, from the perfection of the first flint han
"You've been promoted to manager--and that puts you in a whole different ballgame. From difficult employees to demanding bosses, you never know where your next problem is coming from. What you do know
Suitable for international computer networks students, this title presents an accessible approach to data communications and networking. It contains 830 figures and 150 tables to provide a visual and
Look down your microscope and dare to discover the terribly teeny world of Microscopic Monsters. Discover what makes our guts a brilliant home for bacteria, how germs make dead bodies explode and whic
