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Reputation

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作者:MARCONI  出版社:Mcgraw-Hill; Inc.  裝訂:精裝
Marketing communications consultant Marconi describes his approach to creating a focused brand or corporate public-relations philosophy and implementing a reputation marketing program. He begins by ex
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出版日:2018/04/13 作者:Laura Martin  出版社:Harlequin Books  裝訂:平裝
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出版日:1996/01/01 作者:Charles J. Fombrun  出版社:Harvard Business School Pr  裝訂:精裝
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets
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出版日:2011/08/01 作者:Dave Thompson  出版社:Hal Leonard Corp  裝訂:平裝
Book Bad Reputation is the unexpurgated story of Joan Jett, the single most exciting rocker of the American 1980s, one of the biggest-selling acts of the age, and one of punk rock's most valued elder
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出版日:2014/03/11 作者:Michael Fertik  出版社:Random House Inc  裝訂:精裝
Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will ac
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出版日:2002/12/06 作者:Leslie Gaines-Ross  出版社:JOHN WILEY & SONS;LTD  裝訂:精裝
The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief exe
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出版日:1999/03/12 作者:PETERS  出版社:JOHN WILEY & SONS;LTD  裝訂:精裝
The Velociraptor was among creation's most ferocious predators, and its killer instinct lives on in the form of well-intentioned but deadly activist groups ready to shred and devour your company's rep
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出版日:2013/11/05 作者:Joshua Klein  出版社:St Martins Pr  裝訂:精裝
"As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tra
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出版日:2011/10/19 作者:丹尼爾.迪麥爾  出版社:麥格羅希爾  裝訂:平裝
商譽,最被低估的一項企業資產! 心臟病發讓我們學會要時時關照自己的身體;危機發生,教企業要更關心自家的商譽。 在作者顧問工作中,約有60%的時間花在處理企業的形象危機。飽受驚嚇的高階主管通常會在事發當下脫口表示:「沒想到我們會發生這種事!」或者「這真是天外飛來橫禍!」 就像忽然聽到自己得到絕症的病人,大部分的企業也從未預料到公司會成為負面新聞的主角人物,得面對公眾及媒體的無情夾擊。對商譽危機
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出版日:2018/12/27 作者:大衛‧瓦勒; 魯柏‧楊格  出版社:遠流  裝訂:平裝
名聲,比金錢更重要 名聲在21世紀的價值,將會超過20世紀的貨幣 本書先定義「名聲」是什麼,同時說明名聲與行銷、公關、品牌塑造、形象或地位的差異何在,以及為什麼要瞭解這些差異。 作者接著說明幾個與名聲相關的重要議題,包含:名聲如何塑造、如何維持、為什麼會遭到破壞、名聲破壞之後如何重建。還有,我們的名聲將如何在網路及社群網站上發揮影響力。 &nb
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出版日:2015/05/25 作者:丹尼爾.沙勒夫  出版社:五南圖書出版  裝訂:平裝
Facebook或任何網路社群上發表的個人資訊,是你未來潛在的包袱。故意、意外或未經同意的資訊,在網上流竄分享,而且永不消逝。網路能掩飾我們的身份還是揭露我們的身份?建立我們的人氣還是毀壞我們的名譽?使用網路越自由,越使我們深陷更多不自由。我們正處於網路青春期階段。網路像個十來歲的孩子,呈現所有青春期的性質:莽撞的、不受約束的、任性的、無懼的、實驗性的、不在意行為後果。網絡傳播資訊的自由越大,可能
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出版日:2013/05/01 作者:弗雷澤‧西戴爾; 約翰‧杜立  出版社:臺灣商務  裝訂:平裝
不論您是不是公關人,本書告訴您最關鍵的公關要領:* 市場調查是既便宜又必要的一環。* 不要讓追求完美成為良好的敵人——在對手想到之前先讓產品上市。* 不要對社群媒體太興奮而忘記了傳統媒體。* 在危機之中,永遠都要保持在鎂光燈下的警覺。* 永不說謊,永不抱怨,永不預測未來。這是一本所有企業、政治人物、球星、名流都該看的一本書!NBA球星「小飛俠」布萊恩、高球名將老虎伍茲、英國石油、默克藥廠……在各種
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出版日:2003/07/25 作者:RAYNER  出版社:JOHN WILEY & SONS;LTD  裝訂:精裝
Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its
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出版日:1999/03/01 作者:Donna R. White  出版社:Boydell & Brewer Inc  裝訂:精裝
Le Guin criticism examined, showing how her reputation as a leading American writer has developed.
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出版日:2011/08/15 作者:Vivian E. Shumway; Aaron Rosenberg  出版社:Rosen Pub Group  裝訂:平裝
Looks at the history and infamous reputation of the triangular area of ocean known as the Bermuda Triangle.
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出版日:2007/06/05 作者:Jo Beverley  出版社:Signet  裝訂:平裝
For generations, the Cave family has been marked by scandal, madness, and violence. But after earning a reputation for bravery in the army, Horatio Cave, the new Viscount Darien, has come home to charm London society and restore the family name. He means to start with the lovely Lady Thea Debenham. The magnetism between them is immediate, but can Thea trust the dark, sexy "Vile Viscount"? And will Thea's brother Dare-the most dashing member of the Company of Rogues-believe that Horatio does not deserve the cursed Cave reputation?
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出版日:1988/10/24 作者:Lois Lowry; Diane De Groat (ILT)  出版社:Houghton Mifflin Harcourt  裝訂:精裝
Anaslasia Krupnik's precocious younger brother, Sam, gets to tell his side of the story about the events that have earned him the reputation of a pest
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出版日:2015/10/27 作者:Stephanie Laurens; Michelle Willingham  出版社:Harlequin Books  裝訂:平裝
Ingenue. Protegee. Amoureuse. Dominic Ridgeley has done a gentlemanly deed, belying his rakish reputation. He's delivered friendless orphan Georgiana Hartley into the protection of his vivacious siste
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出版日:2013/04/30 作者:Tiffany Clare  出版社:St Martins Pr  裝訂:平裝
MIDNIGHT TEMPTATIONS WITH A FORBIDDEN LORDTiffany Clare Tristan Bradley, the notorious Marquess of Castleigh, is a danger to any woman’s reputation. Devastatingly handsome and devilishly seductive, he
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出版日:1999/11/25 作者:DE MENIL  出版社:JOHN WILEY & SONS;LTD  裝訂:平裝
For the past 11 years Economic Policy has earned a reputation around the world as the one publication that always identifies current and emerging policy topics early.
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出版日:1997/02/24 作者:Rhodri Windsor-Liscombe  出版社:Mit Pr  裝訂:平裝
The first comprehensive study of the acclaimed Modernist architecture of Vancouver.The Modernist architecture of the two post-war decades established Vancouver's reputation as a center for progressive
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出版日:2017/09/05 作者:Robert W. Merry  出版社:Simon & Schuster  裝訂:精裝
In this great American story, acclaimed historian Robert Merry resurrects the presidential reputation of William McKinley, which loses out to the brilliant and flamboyant Theodore Roosevelt who succee
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A Taste of Sin
出版日:2015/06/16 作者:Maggie Cox  出版社:Harlequin Books  裝訂:平裝
A hunger for the forbidden Even before he strides into Rose's London shop, billionaire restaurateur Gene Bonnaire's merciless and seductive reputation precedes him. Antiques dealer Rose Heathcote has
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出版日:2016/10/11 作者:Alison Bisset (EDT)  出版社:OUP Academic UK  裝訂:平裝
Market-leading and first choice for students and lecturers, Blackstone's Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability, and authori
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出版日:2016/10/06 作者:Monica Galetti  出版社:Quadrille Publishing Ltd  裝訂:精裝
In The Skills, Monica Galetti offers both amateur chefs and professionals basic cooking skills for cooking over 100 fabulous recipes. Building on her Masterchef: The Professionals reputation as the
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出版日:2016/03/22 作者:Helen Simonson  出版社:Random House Inc  裝訂:精裝
Helen Simonson’s beloved, New York Times bestselling debut, Major Pettigrew’s Last Stand,instantly established her reputation as an uncommonly gifted storyteller, with humor, wit, and a sharp eye for
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出版日:2015/08/01 作者:Jeffrey Jowell (EDT); Dawn Oliver (EDT); Colm O'Cinneide (EDT)  出版社:OUP Academic UK  裝訂:平裝
Since its first edition in 1985, The Changing Constitution has cemented its reputation for providing concise, scholarly and thought-provoking essays on the key issues surrounding the UK's constitution
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出版日:2015/06/15 作者:Thomas Heatherwick and Maisie Rowe  出版社:Thames & Hudsons UK  裝訂:平裝
Covering Thomas Heatherwick''s complete output over the years and some 170 projects, this edition includes large-scale international work, which will place Heatherwick''s reputation alongside the most
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出版日:2015/05/12 作者:Will Thomas  出版社:St Martins Pr  裝訂:精裝
Cyrus Barker is undoubtedly England's premiere private enquiry agent. With the help of his assistant Thomas Llewelyn, he's developed an enviable reputation for discreetly solving some of the toughest,
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出版日:2014/03/04 作者:Jo Beverley  出版社:Kensington Pub Corp  裝訂:平裝
Eleanor Chivenham finds passion and danger after entering into a hasty marriage of convenience with the roguish, mysterious Nicholas Delaney, Earl of Stainbridge, in order to save her reputation.
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出版日:2013/04/18 作者:Richard X. Bove  出版社:Penguin Group USA  裝訂:精裝
A prominent Wall Street analyst reveals why major banks have an undeserved negative reputation, outlining controversial solutions while explaining the essential roles of large banks in a successful ec
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出版日:2005/11/30 作者:Geoff Johns; Ethan Van Sciver; Prentis Rollins (ILT)  出版社:Dc Comics  裝訂:精裝
When the former Green Lantern Hal Jordan becomes the Spectre, the Wrath of God becomes restless as he seeks a way to prove himself worthy of the noble reputation.
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出版日:2017/09/27 作者:Nigel Foster (EDT)  出版社:Oxford Univ Pr  裝訂:平裝
Blackstone's Statutes have an unrivalled tradition of trust and quality, and a rock-solid reputation for accuracy, reliability, and authority. Content is extensively reviewed to ensure a close map to
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出版日:2017/09/06 作者:Meryl Thomas (EDT)  出版社:Oxford Univ Pr  裝訂:平裝
Blackstone's Statutes have an unrivalled tradition of trust and quality, and a rock-solid reputation for accuracy, reliability, and authority. Content is extensively reviewed to ensure a close map to
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出版日:2016/11/14 作者:Francis Wolff  出版社:Flammarion UK  裝訂:精裝
Black-and-white photographs oozing with cool immortalize the performances and offstage lives of more than 100 famed jazz musicians who forged Blue Note Records’ legendary reputation. Blue
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出版日:2015/01/01 作者:David M. Kennedy; Lizabeth Cohen  出版社:Cengage Learning  裝訂:精裝
THE AMERICAN PAGEANT enjoys a reputation as one of the most popular, effective, and entertaining texts in American history. The colorful anecdotes, first-person quotations, and trademark wit bring Ame
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出版日:2015/01/01 作者:David M. Kennedy; Lizabeth Cohen  出版社:Cengage Learning  裝訂:平裝
THE AMERICAN PAGEANT enjoys a reputation as one of the most popular, effective, and entertaining texts in American history. The colorful anecdotes, first-person quotations, and trademark wit bring Ame
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出版日:2015/01/01 作者:David M. Kennedy; Lizabeth Cohen  出版社:Cengage Learning  裝訂:平裝
THE AMERICAN PAGEANT enjoys a reputation as one of the most popular, effective, and entertaining texts in American history. The colorful anecdotes, first-person quotations, and trademark wit bring Ame
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出版日:2013/10/01 作者:Susan Sleeman  出版社:Harlequin Books  裝訂:平裝
FALSELY ACCUSED! When someone sabotages former navy SEAL Luke Baldwin's "unhackable" software, there's more than his reputation at stake. Faced with treason charges, Luke turns to Dani Justice, a comp
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出版日:2013/08/26 作者:Bryan A. Garner  出版社:Univ of Chicago Pr  裝訂:平裝
Admirably clear, concise, down-to-earth, and powerful—all too often, legal writing embodies none of these qualities. Its reputation for obscurity and needless legalese is widespread. Since 2001 Bryan
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