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A BIG book for sharing with a little person, introducing things that go, first words, colours, numbers and more – with felt flaps and a mirror!With bright, stylish artwork from Ingela P Arrhenius, illustrator of the internationally bestselling Felt Flaps and Peekaboo series, this BIG vehicle-themed playbook is perfect for sharing with older babies and toddlers. How many cars can you count? What colour is the fire engine? What noise does the train make? And finally, where are you?A brilliant large-format board book introducing early-learning first concepts and encouraging interactive play, with 10 soft felt flaps, tactile die-cuts on every page and a surprise mirror ending.Other titles available in the series:My BIG PlaybookMy BIG Playbook: FarmMy BIG Playbook: Nature

From Mount Fuji and hot springs to the bustling city of Tokyo, explore the wonders of Japan. DK Super World: Japan is part of the new DK Super World series for children aged 7-11 to explore the wonders of diverse cultures and landscapes across the globe. Aligned with England’s National Curriculum, Cambridge Primary and the IB PYP, this book is the perfect support for learning about the countries of the world.Embark on an educational journey with this enriching Japan country profile book, specifically tailored for primary school pupilsThis geography book for children offers:Curriculum-aligned and age-appropriate material that covers all the key teaching points. Bright images, engaging content and interactive elements that helps encourage reluctant learners. Vocabulary-building content covering a wide range of topics.Captivating and curriculum-aligned content, diagrams and interactive elements provide an immersive learning experience while covering key information about the richness of o

"The perfect balance of humor and gravity. . . . Equally useful as a lesson on social-emotional dynamics and as a story, this book has a place on every shelf." --Kirkus Reviews (starred reviews) Wouldn't the world be a better place if everyone knew how to apologize? Luckily, this humorous guidebook is full of practical tips about when, why, and how to say you're sorry. From a porcupine who accidentally popped his friend's balloon to a snail who was running so fast he stepped on a sloth's toes, hilarious examples and sweet illustrations abound. For both listeners who are just learning and older readers who need a refresher, this book will come as a welcome reminder that even though apologizing can be hard, it doesn't have to be complicated.

This warm, practical and inclusive book is a wonderful tool for little children learning to make friends. You'll meet Rhino and lots of other young animals, following them through the everyday challenges and joys of friendship, from birthday parties to best friends. With expert advice from a child psychologist, this reassuring book is full of practical advice and conversation starters, designed to build children's confidence and natural empathy.

This hands-on (and marker-on!) curriculum-based workbook provides reinforcement, practice, and review opportunities of foundational pre-math and pre-reading concepts plus motor skill work for the youngest learners. The ultimate write and erase workbook, with tons of curriculum-based activities and exercises focusing on letters, numbers, colors, and shapes. Includes a removable double sided white board and dry erase marker (attached in spiral binding). It's fun to be smart! From the brand that's loved by kids, teacher approved, and parent trusted, Brain Quest Write and Erase: Preschool Skills is packed with hands-on activities that introduce and reinforce concepts students need to prepare for school. Bonus questions on each page extend the learning and give parents ample opportunities for engaging conversations and language development. Aligned with early learning standards and expertly vetted by award-winning teachers, each page is designed to set students and parents

Discover the fascinating world of the Shang Dynasty through 99 questions and answersWhere did the Shang rule? Why is Fu Hao so famous? And did the Shang really invent chopsticks? Find out the answers to all these questions and many, many more in this high-interest romp through the world of the Shang Dynasty!99 Questions About... makes historical civilisations come alive with interest, humour and occasional weirdness. The core information is excellent support for curriculum topics, while the dip-in structure and light amounts of text will entice even reluctant readers who enjoy the light-hearted Horrible Histories approach to learning. The high-interest approach is complimented by a striking, two-colour design, featuring simple but eye-catching graphics.Fun reading for children aged 8 and up.Books in the series:Ancient EgyptiansAncient GreeksAztecsBeninMayaRomansShang DynastySong DynastyStone, Bronze and Iron AgeVikings

Discover the fascinating world of the ancient Greeks through 99 questions and answersWhere did the ancient Greeks do their shopping? Why did the Athenians worship Athena? And just what happened in a hippodrome?! Find out the answers to all these questions and many, many more in this high-interest romp through the world of the ancient Greeks.99 Questions About... makes historical civilisations come alive with interest, humour and occasional weirdness. The core information is excellent support for curriculum topics, while the dip-in structure and light amounts of text will entice even reluctant readers who enjoy the light-hearted Horrible Histories approach to learning. The high-interest approach is complimented by a striking, two-colour design, featuring simple but eye-catching graphics.Fun reading for children aged 8 and up.Books in the series:Ancient EgyptiansAncient GreeksAztecsBeninMayaRomansShang DynastySong DynastyStone, Bronze and Iron AgeVikings

Animal photos, amazing facts, fun brain game activities, and more make this series a must-have for kids! Discover animals in their environments on land and in the sea as your child travels around the world. This amazing 128-page activity book has full-color fun with photos, animal facts, art projects, and engaging activities.Animal adventures include: Sun bearsRed-knobbed hornbillsLionsDugongsFrilled-neck lizardsTailorbirdsPangolinsBarn owlsEach unit includes: Fun facts and photosA storyBrain games and drawing activitiesAn art project, puzzle, or gameActivities help kids develop basic skills and include these fun tasks: Color by numberMatchingStep-by-step drawingPatterningHidden picturesDot-to-dotsMazesFind the differencesSolve the cluesBONUS units feature places and plants: Grand Prismatic SpringStone PlantsIncludes an answer key.About Evan-MoorIgniting young minds to help every child learn and succeed!Evan-Moor creates engaging and meaningful learning resources for children in grades

Join the unicorns and their fairy friends as they fly over a rainbow, explore and enchanted forest and splash in a magical pond. Move the chunky sliders to reveal lots of little surprises. The eye-catching illustrations are designed for very young children, and the sliders, cut-outs and fingertrails are brilliant for developing essential early learning skills.

The Alden children were searching for a home – and found a life of adventure! Beloved by generations of families, the second book in the Boxcar Children series—adapted into this Step 2 leveled reader—is full of wholesome fun, perfect for children who are learning to read simple sentences.The Aldens spend the summer on Grandfather's island! Joe, the island's friendly handyman, helps them with anything they need, but as the children continue to explore their summer home, they realize there is more to the island―and to their new friend―than meets the eye. Adapted from Gertrude Chandler Warner'sSurprise Islandchapter book, this early reader allows children to step into reading with a Boxcar Children classic.Step 2 Readersuse basic vocabulary and short sentences to tell simple stories. For children who recognize familiar words and can sound out new words with help.

Elmo wants to share a special message with his friends. Help him find them one by one, including your little one’s favourite characters: Big Bird, Abby Cadabby, Cookie Monster, and Oscar the Grouch.Little hands can lift big flaps and see five peekaboo surprises pop up from the pages while they enhance their social-emotional learning and explore themes of friendship and unconditional love.The lively, read-aloud rhymes encourage literacy and early learning, while the surprise pop-up scenes will delight curious preschoolers. With the help of parents and caregivers, children will have fun turning the sturdy board book pages, guessing what’s hiding under each flap, and then lifting the flaps to play peekaboo as they reveal Elmo and his friends.Ideal for interactive preschool play, Pop-up Peekaboo! Sesame Street Elmo Loves You will appeal to both parents and children, and is certain to keep little ones entertained time and time again.© 2024 Sesame Workshop.

The 2024 New York Times / New York Public Library Best Illustrated Children's BooksAn unconventional story about navigating differences and learning to be present.​When a cat and her human go for walks, the human always decides where they go and what they do. "But what if it were the other way around?" the cat asks one day. So the next time, the human follows the cat. When the cat is in control, she wants to stop more often, and she wants to chase squirrels and climb up trees. Her human finds all these detours ridiculous. But when you walk at a cat's pace, you can see the most amazing things. Painted in richly saturated colors, The Cat Way explores the strange path to compromise and cooperation. Walking together might take some patience--but it can also lead to the most incredible surprises.

From the author-illustrator of Mildred the Gallery Cat comes another charming caper about a young girl learning that it's okay to ask for help.Little One is finally grown up enough to go out with her friends on one of their big adventures! But when things start to go extraordinarily wrong, Little One is determined to fend for herself.Thousands of miles away from home, can she conquer her fear and learn to ask for help?

A delightful, funny story about making friends and learning to communicate from award-winning and bestselling author–illustrator, Emma Yarlett.The lion is King and everyone in his kingdom is happy. Everyone, that is, except King Lion himself. The king feels lonely and decides he needs a friend. He tries everything: roaring “hello”, waving his paws, flashing a smile and even cracking a joke. But everyone just runs away. Then, feeling lonelier than ever, the king climbs up the tallest tower in his kingdom and roars and roars and ROARS! Now no one in the kingdom is happy. Until a little girl sees the king and comes up with a very brave plan to help him.A joyful, touching and vibrantly illustrated story.

Young readers will be swept up in Pinkalicious's pinkatastic Parisian adventure in this Level One I Can Read!Pinkalicious gets distracted and loses track of Mommy, Daddy, and Peter on a family trip to Paris. But fortunately, Pinkalicious remembers Mommy's advice and knows what to do!Pinkalicious: Lost in Paris is a Level One I Can Read, which means it's perfect for children learning to sound out words and sentences. Whether shared at home or in a classroom, the short sentences, familiar words, and simple concepts of Level One books support success for children eager to start reading on their own.Readers can watch Pinkalicious and Peter on the funtastic PBS Kids TV series Pinkalicious & Peterrific!

★ 紐伯瑞榮譽作家 Kyle Lukoff 深刻刻畫孩子的情緒與成長★ 從「說對不起」到「真正理解對方」，最實用的情感學習故事！為什麼「對不起」，有時候反而讓人更生氣？傑克知道自己做錯了，也真心想向 Zoe 道歉。但當他一次次嘗試用不同方式說出「對不起」，卻發現事情沒有變好，甚至越來越糟。因為，道歉從來不只是形式上的一句話。在這段看似簡單卻充滿挑戰的過程中，傑克慢慢學會：真正的道歉，需要理解對方的感受、承認自己的行為，並願意修補關係。本書以貼近日常的校園情境，搭配細膩幽默的敘事與生動插圖，引導讀者看見情緒背後的意義。★5 STARRED REVIEWS ★NPR Books We Love 2024 PickKirkus Best Books of the YearSLJ Best Books of the YearNew York Public Library Best Books of 2024Chicago Public Library Best of the BestALSC 2025 Children's Notable List Book2026 Bill Martin Jr. Picture Book Award NomineeCLA/NCTE 2025 Notable Children's Book in the Language Arts2025 CBC Favorites Award Top Ten Title13 State Award ListsNewbery Honor winner Kyle Lukoff explores the importance of learning to apologize.Jack wants to apologize for hurting Zoe's feelings. He just can't seem to find the right words. Turns out there's more to an apology than just saying "I'm sorry."Elevated by equally charming illustrations and text, I'm Sorry You Got Mad is a journey in learning the importa

Perfect for children just learning to read, this highly original book is told entirely in speech bubbles with a repetitive use of familiar phrases. From the award-winning author of Don't Let the Pigeon Drive the Bus!Gerald is careful. Piggie is not.Piggie cannot help smiling. Gerald can.Gerald worries so that Piggie does not have to.Gerald and Piggie are best friends.Gerald is tired and cranky. Will Piggie be in his dreams? Or will she keep Gerald from dreaming at all...? Mo Willems creates another hilarious escapade starring the award-winning duo that will have early readers breaking into laughter from the first page.

Perfect for children just learning to read, this highly original book is told entirely in speech bubbles with a repetitive use of familiar phrases. From the award-winning author of Don't Let the Pigeon Drive the Bus!Gerald is careful. Piggie is not.Piggie cannot help smiling. Gerald can.Gerald worries so that Piggie does not have to.Gerald and Piggie are best friends.Piggie cannot wait to play her new instrument for Gerald. But is she ready for his reaction...? Mo Willems creates another hilarious escapade starring the award-winning duo that will have early readers breaking into laughter from the first page.

This set of Q&A smart cards quizzes readers on all things U.S.A.—history, law, government, folklore, geography, pop culture, and more—great for test prep, review, and fun!It’s fun to be smart with Brain Quest America Smart Cards, a fast-paced Q&A game that helps kids ages 9 to 12 learn all about American culture and history––from the Bill of Rights to Rosa Parks to the only state named after a president--Washington! Packed with hundreds of curriculum-based questions covering laws, literature, inventions, arts, and the lay of the land, this set of trivia card decks asks: How well do you know the U.S.A.? Many answers now include background information and explanations that help put learning in context. All Brain Quest products are vetted by a panel of award-winning experts.

A BIG nature book for sharing with a little person, introducing first words, colours, numbers, shapes, opposites and more - with felt flaps and a mirror!With bright, stylish artwork from Ingela P Arrhenius, illustrator of the internationally bestselling Felt Flaps and Peekaboo series, this BIG nature-themed playbook is perfect for sharing with older babies and toddlers. How many acorns can you count? What colour is the ladybird? What noise do the birds make? And finally, where are you?A brilliant large-format board book introducing early-learning first concepts and encouraging interactive play, with 10 soft felt flaps, tactile die-cuts on every page and a surprise mirror ending. Other titles available in the series: My BIG Playbook, My BIG Playbook: Farm

Join Spider-Man and his superpowered friends as they learn about the world’s coolest insects, spiders, and more in this engaging Level 1 reader.Get ready for some web-slinging, fact-packed action! With colorful photographs, iconic character illustrations from Marvel comics, and hilarious commentary by beloved Avengers, learning has never been this fun.The Avengers aren’t the only superpowered marvels in town: From super strength to incredible camouflage, the insect world is full of awesome abilities. You’ll meet high-jumping spiders, beetles with extreme armor, and even bugs with … superstink—all alongside the Marvel heroes you know and love.

The young puppet Pinocchio dreams of becoming a real boy. But whenever he tries to prove himself worthy of the transformation, he falls into mischief and laziness. Pinocchio must learn the hard way how to become honest, kind, and—above all—human.One of the most-translated works in children’s literature, Pinocchio is a thrilling story about improving one’s character and learning how to live in an often-harsh world.

Find out about the science of materials, atoms and states of matter through hilarious cartoon stripsComic Strip Science: Chemistry makes learning about the science behind behind materials fun! It covers topics such as different states of matter, changing states, atoms and much more.Each spread in this series features a short, funny comic strip that explains a process or aspect of science. Around the strip, diagrams and panels give further information on the topic. They are a fantastic way to engage children aged 8 plus with science.The illustrator, Jess Bradey, is winner of the 2021 Blue Peter Award for Best Non-Fiction for A Day in the Life of a Poo, Gnu and You and also writes and draws for The Phoneix Comic.Titles in the series: Biology, Chemistry, Earth and Space, Physics.

這是一本能「一起玩」的繪本！喜歡 Hervé Tullet《Press Here》那類互動書的孩子，一定也會愛上這本充滿想像力的小書。翻頁之間，小讀者可以跟著指示「做菜」——數一數水果、認顏色、說出名稱，就像真的在廚房裡動手玩。書中巧妙結合遊戲與學習，讓孩子在笑聲中培養觀察力與專注力。A bright and funny board book like an interactive game for the fans of Press Here, by Hervé Tullet who will enjoy cooking the very book they’re holding.From counting, practicing colors or learning fruits name to deepening toddler’s interest in cooking – and introducing new fruits to them: a fun learning journey.

A BIG book for sharing with a little person, introducing first words, colours, numbers, farm animals and more - with felt flaps and a mirror!With bright, stylish artwork from Ingela P Arrhenius, illustrator of the internationally bestselling Felt Flaps and Peekaboo series, this BIG farm-themed playbook is perfect for sharing with older babies and toddlers. How many sheep can you count? What colour are the tomatoes? What noise do the farm animals make? And finally, where are you?A brilliant large-format board book introducing early-learning first concepts and encouraging interactive play, with 10 soft felt flaps, tactile die-cuts on every page and a surprise mirror ending. Other titles available in the series: My BIG Playbook

Meet the little bear who's always hungry for honey and find 5 pop-up surprises inside! Join Pooh as he searches The Hundred Acre Wood for his friends: Piglet, Eeyore, Tigger, and Roo, and share with your toddler a character that you loved too. The lively, read-aloud rhymes encourage literacy and early learning, while the surprise pop-up scenes will delight curious preschoolers. With the help of parents and caregivers, toddlers will have fun turning the sturdy board book pages, guessing what's hiding under each flap, and then lifting the flaps to reveal Winnie and his friends, and play peekaboo! Ideal for interactive preschool play, Disney Winnie the Pooh Pop-up Peekaboo! will appeal to both parents and children and is certain to keep little ones entertained time and time again!

Pet friends Sniff and Scratch have fun in the rain, in this laugh-out-loud, full-color book perfect for beginning readers!Pick a book. Grow a Reader!This series is part of Scholastic's early reader line, Acorn, aimed at children who are learning to read. With easy-to-read text, a short-story format, plenty of humor, and full-color artwork on every page, these books will boost reading confidence and fluency. Acorn books plant a love of reading and help readers grow!Sniff and Scratch enjoy a rainy day! Across three laugh-out-loud short stories, these two best friends discover that rain can be fun, they share a funny encounter with a balloon, and they learn to be brave together when lightning strikes.These sweet, laugh-out-loud, pet-themed stories -- with color-coded speech bubbles, and easy-to-read text throughout -- are perfect for new readers!

**Nominated for Yoto Carnegie Medal for Illustration 2024**''Lush illustrations with cut-out details and unfolding flaps take readers on a joyous journey through Donaldson’s rhyming text.'' - GuardianA stunning book to encourage creativity, bursting with colourful landscapes to stimulate the imagination.Follow a little girl in Colours, Colours Everywhere as she paints her own adventure with her bright blue tree frog companion. With luscious green trees to climb and red hot air balloons to sail away in, young children will delight in the rhyming story and vibrant artwork while learning about different colours.A truly beautiful gift with flaps to lift and absolute must for the family bookshelf. From Julia Donaldson, bestselling author of The Gruffalo, and Sharon King-Chai, who together created the award-winning Animalphabet and Counting Creatures.

Cute, colorful, and very lively kittens star in this Level One Pinkalicious I Can Read. Pinkalicious and Peter get a big surprise when their foster cat has kittens! Caring for six rambunctious kittens is a huge challenge. Will Pinkalicious and Peter be able to convince Mommy and Daddy to let them keep them?Pinkalicious: Kittens! Kittens! Kittens! is a Level One I Can Read which means it's perfect for children learning to sound out words and sentences. Whether shared at home or in a classroom, the short sentences, familiar words, and simple concepts of Level One books support success for children eager to start reading on their own.Readers can watch Pinkalicious and Peter on the funtastic PBS Kids TV series Pinkalicious & Peterrific!

Explore the world of trees with Maisy in this brand-new series celebrating our planet!Maisy is learning all about different kinds of trees. What is a tree and how does it grow? How do leaves vary? How do trees change through the year and why don’t some trees change at all? Little ones will discover the answers to these questions and many more in this colourful board book. Open out the final scene and wonder at amazing trees from around the world!Maisy’s Planet books are perfect for little nature-lovers aged from 18 months. Each sturdy, toddler-friendly board book celebrates a different feature of the natural world with bright colours, simple language and a fun open-out final spread.Love our planet with Maisy!

Learn all about bees with Maisy in this brand-new series celebrating our planet!Maisy is finding out about the bees in her garden and learning why they are so important for our planet. What do bees do all day? Where do they live? Little ones will discover the answers to these questions and many more in this colourful board book. Open out the final scene to see Maisy and the busy bees at work!Maisy’s Planet books are perfect for little nature-lovers aged from 18 months. Each sturdy, toddler-friendly board book celebrates a different feature of the natural world with bright colours, simple language and a fun open-out spread.

Meet Isadora Moon's mermaid friend, Emerald! Emerald is learning how to be a mermaid princess, but there are just so many rules! She loves having fun with her friends and exploring her underwater world with her pet octopus, Inkibelle, she doesn't want to be stuck in the palace with everyone looking at her and checking that she's doing things the proper, royal way. Emerald's class are spending the day sea combing-picking up human rubbish that ends up on the ocean floor. When Emerald finds a precious teddy lying in a clump of seaweed, she's tempted to keep it for herself, but the tag says it belongs to a human called Jack.Emerald asks her land-loving friend, Isadora Moon, and Isadora's cousin, Mirabelle, to help her return it and together they embark on an exciting adventure across the land and sea!

Bursting withribbet-ing photos, this charming board book for babies and toddlers explores how a frog becomes a frog—from egg to tadpole to all grown up!In these pages, little readers learn how this kid-favorite animal develops from a tiny egg to a chubby tadpole to a big-eyed, long-legged adult frog ready to hop, leap, and splash. Along the way, supersimple facts and vivid National Geographic photography introduce the youngest explorers to fabulous frogs of all sizes and colors.This lively nonfiction board book series from National Geographic Kids takes a fresh approach to excite a baby’s sense of wonder and make learning about science and nature fun!

Learn why it rains with the help of The Very Hungry Caterpillar!In this nonfiction story, young readers can discover what rain is and why it falls. The miracles of nature come to life in this early-learning series centered around weather, featuring simple text and Eric Carle's classic illustrations!

Mo Willems, #1 New York Times bestselling, award-winning author-illustrator, tackles a BIG concept in this hilarious nonfiction picture book about the relationship between size and scale. Are YOU big? A simple question sends readers to the far reaches of the universe. From an average-size kid . . . to a hot air balloon . . . to a storm cloud . . . to the M100 Galaxy, size is a matter of perspective. Bold text, expressive art, and real-world science come together in this original Mo Willems STEAM-based, early-learning concept book.

This jam-packed collection of fun and simple science experiments for kids is perfect for the classroom or home. Stir up some sticky slime, build a solar system with rubber bands, power a speed boat using soap, and construct an erupting volcano, all with Home Activity Lab, which offers exciting experiments for budding scientists. Including a foreword by Professor Robert Winston, this stunning book includes 28 brilliant science projects using simple step-by-step instructions, everyday ingredients that can be found around the house, and amazing photography to guide you from start to finish. Each experiment describes the science behind the project, highlighting STEM facts with STEM icons pointing out the key science, technology, engineering, and math learning involved in each project. "Take it further" panels encourage young readers to experiment and take their projects to the next level, developing their independence, initiative, and creative thinking skills. Perfect for budding scientist

An official Minecraft illustrated children’s gaming adventure for young, struggling or reluctant readers and kids who love video games!If you enjoyed A Minecraft Movie, you’ll love this book!Emmy and Birch go on an adventure to explore a woodland mansion in this Young Reader book and the only official levelled reader series based on Minecraft, the world's best-selling video game!Minecraft is the best-selling video game of all time! And now learning to read has never been more fun for fans ages 4 to 7.This time Emmy and Birch – and their tame wolf Byte – set out on an epic adventure to explore a dark Minecraft mansion!Look for these other great Minecraft titles:• Mobs in the Overworld! (Minecraft) 9780755500444• Survival Mode! (Minecraft) 9780755500451• Escape From the Nether (Minecraft) 9780755500468• The Sky’s the Limit! (Minecraft) 9780008495978

Discover the secrets of the Roman Army in this fascinating gift book from the British Museum. What was a Roman legion? How exactly did soldiers train for battle? And why did they have to 'march like a tortoise'? Find out the answers to these questions and many more in this complete guide to life in the Roman army. Filled with fascinating facts and grisly detail, you'll uncover what life was like in the army camp, how soldiers planned a siege and even why they catapulted creepy-crawlies at the enemy!With silver foil on the cover and quirky colour illustrations on every page by award-winning artist Tom Froese, children aged 6+ will love learning about one of ancient Rome's most grisly and gripping subjects.The fantastic follow-up to British Museum: Mummies Unwrapped! ("Perfect for mid-primary aged children" - BookTrust)

It's a race to the finish line in the Jungle Grand Prix. Can Baboon beat sneaky Cheetah?In this funny rhyming story, racing driver Baboon looks set to win the Jungle Grand Prix. But her rival Cheetah will try any trick to stop her. Will he succeed? Find out in this fast-paced addition to the popular Phonics Readers series.The hilarious story and appealing illustrations make learning phonics fun.Notes for grown-ups provide information on how children can learn to read using phonics.A QR code provides a link to an audio recording of the story.

Little Explorers: Let's Go! is a first information series for curious youngsters from 3 to 6 years old about the familiar places we go. Let's explore the fire station!With sturdy flaps to lift on every page, little ones can have hands-on fun finding out about what goes on at the fire station. Young readers will enjoy opening doors, recognising each familiar object from the fire engine to the fire pole and learning all about the big bell atop the station.Meet a firefighter, a call handler and a fire chief, watch a team of firefighters spring into action when there's an emergency and find out just what firefighters do in their down time. This book features over 30 sturdy flaps to lift, along with charming artwork that introduces new concepts and vocabulary in a simple and accessible way.