This substantially revised edition of Lewis Blackwell's classic study provides an up-to-date, decade-by-decade analysis of the issues that have shaped the history and development of typographic design
The last thirty-five years have seen profound upheavals in the field of graphic communication. One by one, the old certainties about the techniques and purposes of graphic design have been questioned
This is the first comprehensive survey of Modernist graphic design as it emerged in America in the period from 1920 and 1960 in various media-advertising, information design, brand identity, magazine
The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." M
