一場微信時尚秀、一瓶行銷全世界的紅牛飲料、一則金城武的「I see You」廣告、一個萬人響應的冰桶活動……為何能夠帶動議題,成功打響名號?以經典的成功實例貫穿解說,屹立於時代洪流的不敗行銷術。 行銷靠創意打天下,百家爭鳴的數位時代更是如此。更棒的是,你現在還擁有更得力的「傳聲筒」──網路。新科技帶來新變革,而且勢不可擋!在這一波互聯網的熱潮革命中,大衆媒體的影響力逐漸式微,傳統的行銷面臨了巨大的
#1 in the Hell's Gate science fiction/fantasy series returns! Matched with new hardcover entryThe Road to Hell, a popular series by internationally best-selling author David Weber continues!They Thoug
Three years ago she was left in pieces . . . Most college freshmen love the newfound freedom of living on campus, but none of them craves it like Beth Caplan. One ill-fated night when she was fifteen
After the horrors she’s survived over the past year, Rory never expected to find the one thing she certainly wasn’t looking for – love. But after the painful realization that her past has left her a d
"Normal is a riveting and magnetic story of abuse, love, and hope. It pushes the reader in every way possible. Normal is one of the most thought provoking stories I've ever read."-Biblio Belles"Wow, N
Sequel to the award-winning More Ketchup than Salsa: Confessions of a Tenerife BarmanA must-read reality check for anybody who has ever pondered a move to sunnier climes.If the first six months of run
With is the sensual, suspenseful and irresistible tale of Robin Kerr, a young girl abducted from her family and brought to a remote Ozark mountaintop, where she is left to fend for herself. Over the c
For decades, Donald Harington has delighted readers with ribald, colorful adventures from Stay More, Arkansas, an imaginary Ozark enclave where shrewd and sexy hill folk mingle with reclusive milliona