MCGRAW HILL HIGHER EDUCATION

本書主要是針對管理、行銷、財務、會計、經濟等領域的商學院學生，提供敘述統計、推論統計學重要概念及相關領域的入門課程。藉由實用性範例，讓學生有系統地知道如何將學到的觀念運用在日常生活及相關應用上。同時，透過大量使用解釋範例來取代繁瑣的計算過程，有效地幫助學生了解各種理論觀念並學習如何審慎判斷統計結果，進而將大量數據資料化繁爲簡，整理成有意義的資訊。本書特色一、每章節皆提供學生明確的學習目標，淸楚掌握重點。二、運用反覆逐步的方法提供連續的概念，增進學生的理解能力。三、介紹重要的概念之後，提供範例/解答，引導學生自我學習、理解並詮釋每章節的重要概念和公式。四、統計學術語定義和公式特別設計專欄加框強調，以便參考與複習。五、每章中都穿插自我複習，幫助學生追蹤進度，加強可能不熟悉的概念與內容。六、每小節後與各章結尾都涵蓋所學過內容的章節習題。

本書特色：一、納入最新國際企業學術研究的討論議題。二、新增最新國際企業相關時事、事件、統計數據及企業案例。三、更新每一章的章首個案及章末個案。四、更新每一章節內的圖、表、照片、案例資料及專欄單元。五、結合最新的國際時事來探討跨國企業之經營決策。六、透過個案內容的描述讓學習者可以把國際企業理論概念與實務操作做結合。

From its origins in 1976, Statistical Techniques in Business and Economics has become a best seller, providing students across the business specialisms with an introductory survey of descriptive and inferential statistics. With a step-by-step approach and clear writing style, any student can learn and succeed in Business Statistics.The new edition includes a focus on the development of basic data analytical skills. Microsoft Excel, Minitab, and MegaStat are used throughout the text to illustrate statistical software analyses, and screen captures are used within the chapters, so the student becomes familiar with the nature of the software output. Additional resources are available online through Connect, with references or links in the text to Excel tutorials that provide users with clear demonstrations using statistical software to create graphical and descriptive statistics and analyses to test hypotheses.What's changed:The Nineteenth Edition made several changes to the flow and organ

Fundamentals of Human Resource Management 2024 Release provides a complete, concise introduction to human resource management for the general business manager who wants to learn more about how HRM is used in the everyday work environment. Its adaptive learning program and its engaging, focused, and applied content make it the fastest growing HRM program on the market. The authors have won numerous prestigious teaching and research awards. This, along with their teamwork and consulting experience, delivers a learning program strong in depth and breadth, and current in research and practice simply not found in other products.

The market-leading undergraduate investments textbook, Essentials of Investments by Bodie, Kane, and Marcus, continually adapts to the dynamic shifts in financial markets while maintaining a core theme – that security markets are nearly efficient, meaning you shouldn't expect to find obvious bargains in these markets. This text places significant emphasis on asset allocation, seamlessly integrating practical applications of investment theory. Focus on investment analysis allows the authors to present the practical applications of investment theory and convey practical value insights. A collection of Excel spreadsheets is provided to give you the tools to explore concepts more deeply. In their commitment to bridging theory with practice, the author team aligns their approach with that of the CFA Institute. The inclusion of questions from previous CFA exams in the end-of-chapter problems, along with CFA-style questions derived from Kaplan-Schweser CFA preparation courses, link