A successful layout will captivate the target audience immediately in commercial design. What are the principles then behind successful design that attracts consumers? You will find answers in this bo
As one of the world's oldest alcoholic beverages, beer has a wide appeal with its refreshingly unique taste. Beer is about more than just brewing and drinking. It has bred a culture that shapes a kind
Household items, the most intimate ones in our daily life, influence us in many aspects. Excellent household products can touch people's hearts with colourful design and beautiful shapes, but what mak
Generally, it is believed that Chinese New Year pictures originated from Gate-God picture of Han dynasty, and the term "New Year picture" occurred during Qing dynasty. In the beginning, New Year pictu
In the last two hundred years, the field of ergonomics has become a multidisciplinary science, incorporating elements of anatomy, physiology, psychology and engineering, all with the goal of making pr
Smart technology is rapidly changing the way we interact with the world through products. The trend for decades now has been towards ever smaller, better designed technology that is more focused on us
One of the most widely used alphabets in the world today, Chinese characters, or Hanzi, have been in use continuously for thousands of years. Originally inspired by the natural world and using symbols
每一個品牌的誕生，都代表著一個時代的演變與社會的發展，藉由不同的行銷策略更能激發品牌本身的特質與競爭力。BRANDING ELEMENT: LOGOS 4 為 SendPoints 企劃的品牌識別系列書籍，於 2017 年新春再次推出最新一集，書內依照 LOGO 設計的行業屬性分為餐飲、時尚、IT、文化四大領域，深入探討標誌的設計演化與技術概念，提供設計師參考與應用。 Following t
符號，指每一個世代在發展過程中，由圖像與文字相互組合變化，搭配聲音訊號、建築造型等，進而演變成一項獨特的思想文化。SYMBOLS IN GRAPHIC DESIGN 以圓形、三角形、矩形作為設計基本元素，以彎取、拉直、扭曲等設計變化，解構變形出多元化的幾何圖像，設計風格橫跨日本、韓國、美州、歐州，行業類別更涵跨時尚、餐飲、教育、物流通路、建築、文藝等類型，每一項案例深入解析圖像設計標誌與符號，提供
