The

The second edition of Natural Curiosity supports a stronger basic awareness of Indigenous perspectives and their importance to environmental education. The driving motivation for a second edition was

A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly,

A sweeping history that tracks the development of trade and industry across the world, from Ancient Rome to today.From the development of international trade fairs in the twelfth century to the innova

A fascinating chronicle of the lives of twenty economists who played major roles in the evolution of global economic thought.What was Adam Smith really talking about when he mentioned the "invisible h

An intimate, profound portrait of the Earth's closest neighbor from an award-winning science writer and Economist senior editorEvery generation has looked towards the heavens and wondered at the beaut

Literary Nonfiction. Post-Colonial Studies. Education. African Studies. "Upright African, we need a revolution in education to take our history back into our hands, and to perform it through our eyes

Smart, savvy answers to universal questions, from the highly popular The Economist Explains and Daily Chart blogs-a treat for the knowing, the uninitiated, and the downright curious.Seriously Curious:

Language is the most human invention. Spontaneous, unruly, passionate, and erratic it resists every attempt to discipline or regularize it--a history celebrated here in all its irreverent glory.Langua

A practical and accessible overview of the fundamentals of business finance--now in its third edition.Managers are constantly expected to make decisions that reflect a full understanding of the financ

Test yourself against The Economist's champion quiz team - the only trivia book you'll ever need!Trivia books are a dime a dozen. Trust The Economist, which knows the price and the value of everything

The revised and updated 7th edition of this highly regarded book brings the reader right up to speed with the latest financial market developments, and provides a clear and incisive guide to a complex

This expanded twelfth edition of the bestselling guide to style is based on The Economist's own updated house style manual, and is an invaluable companion for everyone who wants to communicate with th

The 4th Edition of this benchmark book updated to help both professional and casual investor achieve their goals.Supported by numerous charts and detailed analysis, The Economist Guide to Investment S

Literary Nonfiction. THE GENERAL THEORY OF SOCIAL RELATIVITY deploys quantum theory, which has been used to describe the physical universe for a century, to the social world, and in so doing presents

Poetry. California Interest. Women's Studies. LGBTQIA Studies. A serial poem written at the beginning of each day for one year by the prolific poet and long-time editor Jocelyn Saidenberg, KITH &

Literary Nonfiction. Essays. After some 800,000 Rwandans were murdered during the 1994 genocide, "Never Again" became a rallying cry for those focused on the topic of massive human rights violations.

This is a textbook for building and sustaining the Church of Jesus Christ, the Body of Christ. It is especially helpful not only for new converts but mature Christians as well. People outside the Chri

Fiction. African and African American Studies. Winner of the Jomo Kenyatta Prize for Literature. Desperate to make ends meet, Ombima commits a "harmless" crime. When he tries to conceal his misdeed, t

The West has long been a font of stability, prosperity, and security. Yet when faced with global instability and economic uncertainty, it is tempting for states to react by closing borders, hoarding w