Where do design principles come from? Are they abstract “rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives
Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200
Whether you're a novice making your first film or a more advanced animator looking to strengthen an existing concept, Animating Short Stories provides practical techniques to bring your story to life.
Based on a world-class curriculum and cutting-edge industry practices, Stop Motion Filmmaking offers step-by-step instruction in everything from puppet making and studio set-up to animation and filmma
Academic research in design can seem daunting – let Hilary Collins show you the building blocks of a great final project. The perfect companion for a research project in fashion, design or visual comm
Zero Waste Fashion Design combines research and practice to introduce a crucial sustainable fashion design approach.Written by two industry leading pioneers, Timo Rissanen and Holly McQuillan, the boo
With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital
Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Sketching for Animation offers a wealth of exam
Sound Design for Moving Image offers a clear introduction to sound design theory and practice to help you integrate sound ideas into your productions. Contemporary soundtracks are often made up of hun
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's f
For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can
Innovation in planning is essential to dealing with the challenges society currently faces, from urban sprawl to climate change. In this book, Avi Friedman looks at both new and revived sustainable st
Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. In general, retail, marketing, brand and business elements of the sector
Social Media for Fashion Marketing will enable students to explore how Social Network Platforms continue to alter digital communication and have an impact on the marketing strategies employed by the f
Illustration practice is not judged purely by visual literacy and technical qualities, but is a discipline that is firmly established as one that engenders the best intellectual engagement with subjec
The medium of landscape architecture and design can positively influence the environment through strategic design interventions. This book focuses on how landscape architecture can propagate, adapt, h
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student
Jacket design gives students and designers alike trouble, both technically and creatively. Jackets and coats are key pieces in every fashion collection, making a statement about the designer, consumer
Adaptation Strategies for Interior Architecture and Design outlines a number of different approaches utilized when designing the interior. The book presents a series of processes that are based upon t
The ability to generate inspired ideas is vital in all creative industries, and nowhere is this more true than in the fast-paced and trend-driven fashion industry. A bestseller in both the UK and US,
Provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, computer-aided design, engineering functions, product types, and market rese
Richly illustrated with examples from classic and contemporary films, The Fundamentals of Animationpresents each stage of the animation production process in an engaging visual style and provides an h
Adobe Photoshop and Illustrator are now essential tools for textile and fashion design professionals. Though not devised specifically for these industries, the brilliant design of these applications a
Since cinema's earliest days, literary adaptation has provided the movies with stories; and so we use literary terms like metaphor, metonymy and synedoche to describe visual things. But there is anoth
Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts.Sketching for Animation offers a wealth of examp
Video Game Design is a visual introduction to integrating core design essentials, such as critical analysis, mechanics and aesthetics, prototyping, level design, into game design.Using a raft of examp
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purp
Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of
This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the de
Fashion lives and dies by stories. Using the premise 'telling the stories of fashion', Fashion Promotion in Practiceboth instructs and inspires readers by examining and analyzing contemporary promotio
Motion Graphics acts as a primer by arming designers with a wide understanding of the discipline and a familiarity with the core principles, concepts and terminology.Part 1 introduces the 'tool set' t
Approximately 15 per cent of the fabric used to make the average garment does not end up in the garment. Instead, it is left behind as off-cut waste. In light of the billions of garments globally prod
