New Dimensions In Investor Relations: Competing For Capital In The 21St Century

The acknowledged bible on investor relations

Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital.

BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company.

Bruce W. Marcus (Easton, Connecticut), a pioneer in investor relations and a consultant serving some of the nation's largest corporations, is a longtime Wiley author whose first of several bestselling books on investor relations, Competing for Capital, was published by Wiley in 1977. He is a widely published author of hundreds of articles and more than a dozen books on investor relations, ERISA, and marketing; a Connecticut-based consultant to some of the nation's largest corporations and to many professional service firms; and the editor of the internationally read newsletter, the Marcus Letter. As a marketing expert, he has been at the forefront of instituting fundamental changes in the art of marketing professional services, and is responsible for creating innovative marketing programs for both large international and small accounting, law, and consulting firms. He is the coauthor, most recently, of Client at the Core. His e-mail address is marcus@marcusletter.com.

Sherwood Lee Wallace (Northbrook, Illinois) is President and CE of the Investor Relations Company. He is also the author of New Dimensions in Investor Relations: Competing for Capital in the 21st Century, published by Wiley.

The Art and Craft of Investor Relations.

The Marketing Approach.

The Cast of Characters.

The Changing Landscape of Analysis.

Working with the Financial Community.

The Computer in Investor Relations.

Corporate Communications.

The Financial and Business Media.

Rules of Disclosure: The SEC and the Markets.

Going Public.

Shareholder Relations.

The Investor Relations Counsel.

Competing for Capital.

Appendices.

Index.