THE EFFECTIVE ORGANIZATION

The authors begin by examining the inherent links between business value, business models, and corporate strategy. They show how IT has progressively influenced our perceptions of value by impacting the practice of management, and?propose the Value Matrix ? as a guide to determining how to best deploy talent, organization, and technology to produce value in a company and?a market.

Building on these foundations, they?then turn their attention to how current management practice?often neglects the goal of business value. As the prescriptions for optimising organizations and technology have reached their limits, they argue, a radically different approach based on effectiveness and business value offers a promising alternative.

Allan Matcham is Director, Europe, Middle East and Africa for?the Oracle Corporation.? Working with some of the world's pre-eminent business schools, he is responsible for delivering advanced thought leadership programmes designed to identify how technology delivers new forms of business value.

With extensive experience of the IT, leisure and financial service industries, Alan has held a variety of senior marketing, general management and consulting positions within blue chip companies in both Europe and the Far East. He joined Oracle in 1997 as Head of the Organisational Change Management practice for Europe, Middle East and Africa, responsible for ensuring the successful adoption of technology-based solutions.