THE PRODUCT MANAGERS HANDBOOK
商品資訊
ISBN13：9780071459389
出版社：Mcgraw-Hill; Inc.
作者：LINDA GORCHELS
出版日：2005/12/01
裝訂：精裝
商品簡介
Revised and updated techniques to achieve top performance in product management
The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.
作者簡介
Linda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others.
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