GETTING YOUR WAY EVERY DAY

Getting Your Way Every Day shows you how to easily borrow from the art of classical rhetoric to consistently get what you want in any situation, using ingenious tactics and strategies that have existed for thousands of years. . .but which few people know. This powerful, easy-to-use guide shows you how to transform arguments from shouting matches into constructive discussions, develop a rapport with even the strongest-willed of opponents, and leverage the power of reason, emotion, and character to get exactly what you want, every time. Whether you’re writing a memo, delivering a speech, corresponding over e-mail, or simply speaking with someone, you’ll learn how to:

‧ Convey your authority and integrity and project the most powerful and appropriate image of yourself in any given situation

‧ Evoke your audience’s empathy and target their emotions — then harness those feelings into the specific outcome you want

‧ Appeal to logic and clarify the facts so that your suggestion becomes the most obviously reasonable plan of action

‧ Effectively use small talk to learn the needs and desires of the other person or group, and facilitate results by making the process more pleasant

‧ Use the four phases of “AIDA” to command Attention, create Interest, generate Desire, and prompt Action

The book provides a huge variety of techniques immediately usable for any business or social situation to help you win anyone over to your point of view. Featuring real-world anecdotes and examples of time-tested strategies in action, Getting Your Way Every Day shows you how to persuade minds, win hearts, and move wills … and achieve even your most ambitious goals on a daily basis.

Alan Axelrod (Atlanta, GA) is the author of many popular business and reference books, including the BusinessWeek bestsellers Patton on Leadership and Elizabeth I, CEO. He is a former professor of English who has taught classical rhetoric, from the Greeks and Romans through the Renaissance.