商品簡介
This fascinating book demonstrates that to be a good communicator and therefore an effective manager, a person must have five qualities in order to be viewed as totally credible–competence, character, composure, sociability, and extroversion. While some executives seem to possess all these qualities and be born with savvy communication skills, Weiner shows how anyone can find ways to make measurable improvements in how they present themselves that will enhance their credibility.
作者簡介
Allen N. Weiner, Ph.D, is managing director of Communication Development Associates (CDA), a leading corporate training and executive development firm in Southern California. Working directly with C-level management, CDA includes clients such as Amgen Pharmaceuticals, Experian, First American, Ameriquest, Symantec, and ConocoPhillips. He leads approximately 200 seminars every year.
目次
Foreword (Don Robert).
Introduction.
1. The Look and Sound of Credibility.
2. So Smart, But Can’t Tailor the Message to the Audience.
3. So Smart, But Doesn’t Get It.
4. So Smart, But Sounds Like She Lacks Executive Presence.
5. So Smart, But Looks Like He Lacks Executive Presence.
6. So Smart, But Thinks He Knows It All.
7. So Smart, But Isn’t a People Person.
8. So Smart, But Lacks Energy and Passion and Drive.
9. So Smart, But Has It Out for Some People: How Management Styles Can Cause Compliance Issues with Lloyd Loomis.
10. Assessing Your Own Credibility: www.essessnet.com.
11. Sixteen Mind-Sets: And Five Seminars You Shouldn’t Take.
12. Parting Thoughts.
Appendix A: Essessnet Question Sets.
Appendix B: The Test for Machiavellianism.
References.
Acknowledgments.
The Author.
