TOP
💡 邁向小一的第一步!給孩子一本「查得到自信」的專屬辭典,輕鬆跨越閱讀關卡!🚀
1,000 Days In Shanghai - The Story Of Volkswagen - The First Chinese-German Car Factory
滿額折

1,000 Days In Shanghai - The Story Of Volkswagen - The First Chinese-German Car Factory

商品資訊

定價
:NT$ 1328 元
優惠價
: 90 折 1195 元
領券後再享88折起
領
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點 :35 點
商品簡介
作者簡介
目次

商品簡介

Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. 1,000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today.
—Hans Michael Jebsen, Chairman, Jebsen and Co., Ltd.
To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions--simply readable!
—Prof. Heinrich v. Pierer, Former Chairman of the Supervisory Board, Siemens AG, Former Chairman of the German Asian-Pacific Business Commission, Co-Chairman of the German-Chinese Dialog Forum

This book is a must-read for anyone seeking to work in or via China. The personal experiences of a pioneering manager can also help management to see the transformation of China in a new light. Anybody wanting to be successful in China should heed the practical lessons that Martin Posth draws.
—Prof. Dr. Eberhard Sandschneider, Otto-Wolff-Director, Research Institute, Executive Officer, German Council on Foreign Relations (DGAP)

In establishing the Volkswagen works in Shanghai at the beginning of Deng Xiaoping's reform era, Martin Posth made a breach in the wall behind which the People's Republic of China had dug its trenches up until then. His experiences are useful for anyone wanting to work the Chinese market with any degree of success. The fascinating reading that his report makes, and heeding his lessons, can help any entrepreneur to avoid costly mistakes.
—Dr. Theo Sommer, DIE ZEIT, Editor-at-Large

For the Chinese, this book by Martin Posth is a historic document on the Open Door Policy for foreign investors. It is a must-read.
—Prof. Xu Kuangdi, Mayor of Shanghai 1995-2001; Chairman, China Federation of Industrial Economics (CFIE); Co-Chairman of the German-Chinese Dialog Forum

作者簡介

Martin Posth is a former member of the executive management board of Volkswagen AG and Audi AG.
In the mid-1980s, he built up Shanghai Volkswagen together with a team of pioneers. In the 1990s, he oversaw the Asia-Pacific business of the Volkswagen Group out of the regional headquarters in Hong Kong.

In June 1997, Posth was awarded the title of “Honorary Citizen of Shanghai.”

Today, Posth serves as a member of the board of directors of various leading international companies and committees in Europe and Asia.

 

目次


Foreword.
Preface.

Abbreviations.

Chapter 1. China's Dream of Detroit - Wolfsburg's Gateway to Asia.

Chapter 2. Culture Shock - Chaotic Beginnings in Anting.

Chapter 3. Talent-The Secret of Our Success.

Chapter 4. Cash Shortages and Risky Financial Maneuvers.

Chapter 5. "Big Project" Poker.

Chapter 6. Two Partners, One Dream: The Most Modern Automobile Factory in China.

Chapter 7. The Open Secret of the Learning Factory.

Chapter 8. The Joint Venture and Its Parents.

Chapter 9. The Santana: Trendsetter for Motoring.

Chapter 10. The Long March to Localization.

Chapter 11. In The Dragon's Den: Politics in Deal-Making.

Epilogue: At the End of 1,000 Days.

Endnotes.

Index.

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

優惠價:90 1195
無庫存,下單後進貨
(到貨天數約30-45天)

暢銷榜

客服中心

收藏

會員專區