Critical Media Studies - An Introduction

Critical Media Studies is a state of the art introduction to media studies that demonstrates how to think critically about the power and influence of the media.
Provides extensive case study material, including exercises and “media labs” in each chapter to encourage student participation
Draws on examples from print, broadcast, and new media, including advertising, music, film, television, video games, and the internet
Accompanied by a website with supplementary material, additional case studies, test banks, PowerPoint slides, and a guide for professors

Brian L. Ott is Professor of Media Studies at Colorado State University. His previous books include The Small Screen: How Television Equips Us to Live in the Information Age (Blackwell, 2007) and a co-edited volume titled, It’s Not TV: Watching HBO in the Post-Television Era (Routledge, 2008).
Robert L. Mack received his Master of Arts in Communication Studies from Colorado State University in 2009.

A Shout Out!
1. Introducing Critical Media Studies.
Part I: Media Industries: Marxist, Organizational, and Pragmatic Perspectives.
2. Marxist Analysis.
3. Organizational Analysis.
4. Pragmatic Analysis.
Part II:Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives.
5. Rhetorical Analysis.
6. Cultural Analysis.
7. Psychoanalytic Analysis.
8. Feminist Analysis.
9. Queer Analysis.
Part III:Media Audiences: Reception, Erotic, and Ecological Perspectives.
10. Reception Analysis.
11. Erotic Analysis.
12. Ecological Analysis.
13. Conclusion: the Partial Pachyderm.
Glossary.
Index.