滿額折
Business The Rupert Murdoch Way 2E - 10 Secrets Of The Worlds Greatest Dealmaker
商品資訊
ISBN13：9781841121505
出版社：John Wiley & Sons Inc
作者：Crainer
出版日：2002/03/01
裝訂／頁數：平裝／160頁
商品簡介
作者簡介
目次
商品簡介
Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.
作者簡介
STUART CRAINER is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way.
目次
Rupert Murdoch Revisited...
The Life and Times of Rupert Murdoch.
One: Go with the Flow.
Two: Goodbye Mr Nice Guy.
Three: Place Your Bets.
Four: Lead from the Front.
Five: King of the Nitty Gritty.
Six: DNA Marketing.
Seven: Speed Freaks.
Eight: Think Tomorrow Today.
Nine: Ambition Never Dies.
Ten Drive the Company.
How to Succeed Like Rupert Murdoch.
Will News Corp Survive?
Further Reading.
Index.
The Life and Times of Rupert Murdoch.
One: Go with the Flow.
Two: Goodbye Mr Nice Guy.
Three: Place Your Bets.
Four: Lead from the Front.
Five: King of the Nitty Gritty.
Six: DNA Marketing.
Seven: Speed Freaks.
Eight: Think Tomorrow Today.
Nine: Ambition Never Dies.
Ten Drive the Company.
How to Succeed Like Rupert Murdoch.
Will News Corp Survive?
Further Reading.
Index.
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