商品簡介
Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.
You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks.
Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick? This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result.
With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.
作者簡介
Guy Clapperton is a columnist and regular contributor to the small business and digital sections of most of the national press, as well as a consultant and media trainer.
目次
Preface.
Introduction: the backdrop to social networking.
Chapter 1. One size won't fit all: Indentifying your business needs.
Chapter 2. Your business as the recipient of social media.
Chapter 3. A who's who of social media.
Bebo.
Blellow.
Blogger.
Delicious/Digg/StumbleUpon.
Ecademy.
Facebook.
Friendfeed.
Linkedln.
MySpace.
Picasa.
Plaxo.
Twitter.
Wikipedia.
YouTube.
Chapter 4. Where will people find you? How to get the most from search engines.
Chapter 5. The joy of text: Text only interaction.
Chapter 6. Why don't we do it on the road? Social networking goes mobile.
Chapter 7. Come together: Incorporating social networking into a business plan.
Chapter 8. Where is this going?
List of definitions in this book.
