商品簡介
Smart Things to Know about Growth is a sharp look at the latest thinking on making the most of the opportunities and avoiding the pitfalls associated with rapid growth. Grundy provides a comprehensive grounding in the principles that underlie sustainable growth, including setting growth objectives, learning how to adapt to changing circumstances, recognizing when growth is not a good idea and keeping your people with you.
作者簡介
Tony Grundy is Senior Lecturer in Strategic Management at Cranfield School of Management, and Director of Cambridge Corporate Development. He has consulted with numerous companies including Barclays Bank, BP, Ford, Lex, Hewlett Packard, ICI, The Prudential, Nokia, Norwich Union and Tesco. He is also author of Smart Things to Know About Mergers and Aquisitions and several books in the ExpressExec series.
He can be contacted via a.grundy@cranfield.ac.uk or via 01494 873 934.
目次
What is Smart?
Introduction.
Managing Growth Drivers and Competitive Pressure.
Diagnosis of Growth Issues.
Cunning Options for Growth.
Managing Organic Growth – With Success.
Managing Acquisitive Growth – With Success.
Implementing Growth Strategies.
Valuing Growth Strategies.
Growth Checklists.
Conclusion.
Index.
