商品簡介
Eight articles written by 20 American academics and leaders from diverse backgrounds--the corporate world, education, science, and sled dog racing--this text offers management professionals some techniques for increasing their persuasive powers. Topics addressed include four essential elements of persuasion; research on persuasion; motivating individuals, teams, and organizations; understanding and utilizing various decision-making styles; subtle methods for effecting radical change; a psychoanalytical explanation for why people follow leaders; decision-making processes; and the phases of a successful change effort. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)
