The Now Revolution: 7 Shifts To Make Your Business Faster, Smarter, And More Social

"The real-time and the social web have fundamentally changed the way we communicate The future of business is not in measured, considered responses and carefully planned initiatives. Soon, business will be about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's facing extinction faster than a bluegrass band at a punk club. Yet we've not yet adapted our businesses-culturallyor organizationally-to respond to this shift, from the inside out. And adapt we must. This book isn't about how to "do" social media. Instead, The Now Revolution gives you the blueprints for making those changes-for reexamining and retooling your company or organization to make real-time business work for you. Read about the seven blueprints that will help you engineer your business for the era of agile business. Culture Talent & Teams Internal Communication Listening Engagement Crisis ResponseSuccess Metrics For each blueprint, the authors provide a detailed discussion of what you need to do to succeed in real-time, including detailed process recommendations, and case studies-mostly from small and medium-sized businesses."--

Jay Baer is world-renowned social media strategy consultant. A digital market pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conference and conventions. His social media strategy blog, ConvinceandConvert.com, is one of the top ranked business blogs on the internet.
Amber Naslund is Vice President of Social Strategy for Rdian6, a social media listening and engagement platform. She frequently speaks on the topic of social media, communication, and community strategy. Follow her award-winning blog at BrassTrackThinking.com.