商品簡介
This pocket (5x8") guide explains how to use podcasts to establish a corporate, commercial, or individual online presence. It gives technical information on types of equipment needed (some available free online), along with info on recording, editing, and uploading the podcast. In addition to technical details, the book also gives advice on how to make the podcast compelling by writing for the ear. Part 1 covers audio, with advice on microphone placement and recording outdoors or indoors. Video chapters explain various types of shots and how to avoid common mistakes. The third part of the book explains how to upload audio and video and how to add a podcast to the iTunes website. Each chapter ends with top tips, questions, and activities. Techniques are demonstrated with case studies from real professionals. An appendix covers domain names, URLs, and hosting. Harnett is a search marketing and social networking expert. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Mark Harnett has played key roles building and developing internet businesses and search marketing campaigns for a number of internet start-ups and small businesses. Based in Silicon Valley he has also built and launched successful online and advertising and lead generation products. He is now working at IMVU.com (the social network and 3D virtual world) where he has doubled the number of profitable customers in the past year.
