商品簡介
The best-selling author of Words that Work draws on over a decade of research, including a survey conducted specifically for the book, to reveal what Americans truly want--including personal priorities, daily habits, private desires, elected officials, in the workplace and more--and what it means for business. Reprint. A best-selling book.
作者簡介
Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. Dr. Luntz lives in Alexandria, VA.
