商品簡介
This book will help non-profit organizations (especially in education and the cultural innovation industry) and for-profit organizations (especially in high-tech, the service sector, and ICT) join the emerging Business 2.0 model. Contributors are from around the world, notably Taiwan. Section 1, on new business models in for-profit organizations, approaches topics such as managing knowledge workers, evaluating the performance of international tourist hotels in Taiwan, and the role of SMEs in e-supply chain management. Section 2 covers for-profit organizations, with case studies on adopting Web 2.0 in English writing courses at Taiwanese universities and in the cultural innovation industry in Taiwan. Section 3 describes technology for implementing new business models, with material on an electronic infrastructure for banking in Germany and Finland, and assessing music piracy behaviors among Taiwan's web users. The book is for advanced students, researchers, and managers. Te Fu Chen is affiliated with Lunghwa University of Science and Technology, Taiwan. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
