Social Media Strategies For Professionals And Their Firms: The Guide To Establishing Credibility And Accelerating Relationships
商品資訊
ISBN13：9780470633106
出版社：John Wiley & Sons Inc
作者：Golden
出版日：2010/11/10
裝訂／頁數：平裝／368頁
規格：23.5cm*15.9cm*3.2cm (高/寬/厚)
商品簡介
Expert advice on growing your professional service firm or individual practice through social media
Showing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own personal brand and on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.
Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences.
作者簡介
Michelle Golden is the recognized leader and influencer in social media use and strategy in the CPA space. Accounting Today named her one of the ten most powerful women in accounting, specifically citing Golden as "a thought leader on social media." Golden has been the catalyst behind blogging in the accounting profession. Of the first twenty CPA blogs, she built and/or trained the CPAs for twelve. Of the current 113 CPA blogs, she has built or directly influenced at least one third of them.
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