商品簡介
From Publishers Weekly
This scattered collection of rambling rants lauding Google's abilities to harness the power of the Internet Age generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses—especially media and entertainment industries—can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Jarvis, columnist and blogger about media, presents his ideas for surviving and prospering in the Internet age, with its new set of rules for emerging technologies as well as industries such as retail, manufacturing, and service. We learn that customers are now in charge, people anywhere can find each other and join forces to support a company's efforts or oppose them, life and business are more public, conversation has replaced marketing, and openness is the key to success. Jarvis' other laws include being a platform (help users create products, businesses, communities, and networks of their own); hand over control to anyone; middlemen are doomed; and your worst customer is your best friend, and your best customer is your partner. Jarvis offers thought-provoking observations and valuable examples for individuals and businesses seeking to fully participate in our Internet culture and maximize the opportunities it offers. It is unclear what role Google played, if any, in the preparation of this book, which provides excellent advertising for the company.
作者簡介：
Jeff Jarvis is the proprietor of one of the Web's most popular and respected blogs about the internet and media, Buzzmachine.com. He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly. He is on the faculty of the City University of New York Graduate School of Journalism in New York City.
作者簡介
Jeff Jarvis is the proprietor of one of the Web's most popular and respected blogs about the internet and media, Buzzmachine.com. He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly. He is on the faculty of the City University of New York Graduate School of Journalism in New York City.
目次
WWGD?
Google Rules
New Relationship
·Give the people control and we will use it
·Dellhell
·Your worst customer is your best friend
·Your best customer is your partner
New Architecture
·The link changes everything
·Dowhatyoudo best andlinktO the rest
·Ioin anetwork
·Be a platform
·Think distributed
New Publicness
·If you’re not searchable，you won't be found
·Everybody needs Googlejuice
·Life is public，SO is business
·Your customers are your ad agency
New Society
·Elegant organization
New Economy
·Small is the new big
·The post-scarcity economy
·Join the open—source，gift economy
·The mass market is dead—long live the mass of niches
·Google commodities everything
·Welcome tO the Google economy
New Business Reality
·Atoms are a drag
·Middlemen are doomed
·Free iS a business model
·Decide what business you're in
NexN Attitude
·There is an inverse relationship between control and trust
·Trust the people
·Listen
Neve Ethic
·Make mistakes well
·Life iS a beta
·Be honest
·Be transparent
·Collaborate
·Don’t be evil
New Speed
·Answers are instantaneous
·Life iS live
·Mobs form in a flash
New Imperatives
·Beware the cash COW in the coal mine
·Encourage,enable,and protect innovation
·Simplify,simplify
·Get out of the way
If Google Ruled the World
Media
The Google Times:Newspapers,Post-paper
Googlewood:Entertainment,opened up
GoogleCollins:Killing the book to save it
……
Generation G
Inde
